Powerca Action

OUR PURPOSE IS TO ADVANCE A PROGRESSIVE AGENDA FOR JUSTICE AND EQUITY FOR ALL CALIFORNIANS BY ENGAGING, MOBILIZING AND BUILDING THE LEADERSHIP OF YOUNG VOTERS OF COLOR AND THEIR FAMILIES BY PASSING PROGRESSIVE LEGISLATION AND TO A LESSER DEGREE, CANDIDATE ELECTIONS.

SEE SCHEDULE O- NARRATIVE:WE USE STRATEGIC COMMUNICATIONS, NARRATIVE, DIGITAL AND CULTURAL STRATEGIES TO CHANGE THE WAY YOUNG PEOPLE OF COLOR ARE VALUED AND POSITIONED AS LEADERS AND DECISION-MAKERS, AND TO CHANGE THE WAY YOUNG PEOPLE EXPERIENCE POLITICS AND USE THEIR CIVIC POWER TO IMPROVE THEIR COMMUNITIES. WE ALSO WORK WITH ARTISTS AND COMMUNITIES OF CREATIVES, CREATING VISUALS AND IMAGES THAT CELEBRATE THE CULTURAL VALUE OF OUR COMMUNITIES.IN 2022 WE TRAINED 25+ YOUNG PEOPLE OF COLOR AS SPOKESPEOPLE AND EXPANDED MEDIA RELATIONSHIPS WITH LOCAL AND NATIONAL OUTLETS GENERATING OVER 20 MEDIA HITS. OUR MEDIA COVERAGE INCLUDED MAJOR OUTLETS WITH FEATURES AND OP-EDS IN MERCED COUNTY TIMES, MERCED SUN-STAR, THE FRESNO BEE, MSNBC, THE SAN FRANCISCO CHRONICLE, UNIVISION, AND RADIO BILINGUE, AMONG OTHERS. WE DEVELOPED RELEVANT YOUTH-FOCUSED CONTENT CENTERING VOTER EDUCATION, HOUSING JUSTICE, CLIMATE JUSTICE, AND PEOPLE OVER PROFIT. OUR DIGITAL ENGAGEMENT REACHED 1 MILLION+ UNIQUE SUPPORTERS ACROSS ALL DIGITAL CHANNELS. WE DEVELOPED 10 COMMUNICATIONS LEADS ACROSS OUR ALLIANCE OF YOUTH ORGANIZING PARTNERS TO BUILD SKILLS AND ADVANCE SHARED MESSAGING AND NARRATIVES. SPOKESPEOPLE AND LEADS WERE TRAINED IN NARRATIVE BUILDING, SPOKESPERSON PREP, SOCIAL MEDIA ANALYTICS, DIGITAL CONTENT CREATION, AND DIGITAL ORGANIZING. OUR WE CHOOSE US 2022 VOTER GUIDE REACHED OVER 200,000 YOUNG PEOPLE ACROSS THE STATE SPECIFICALLY FRAMING THE ISSUES AROUND YOUNG BIPOC AND INCLUDED INFORMATION ON REGISTERING TO VOTE, WHEN, WHERE, AND HOW TO VOTE, A VOTER CHECKLIST AND GUIDE TO VOTING, AND A STEP-BY-STEP GUIDE ON CREATING A VOTING PLAN. - MEMBERSHIP:IN 2022 WE LAUNCHED OUR MEMBERSHIP FOR YOUNG PEOPLE OF COLOR (16-34) THAT BUILDS A POLITICAL HOME FOR ORGANIZING, LEADERSHIP DEVELOPMENT, AND RELATIONSHIP BUILDING. WE LAUNCHED 2 MEMBERSHIP HUBS IN 2022 AND ENGAGED OVER 1,000 MEMBERS STATEWIDE IN DIGITAL AND IN-PERSON ACTIONS. - FIELD:WE BUILD THE INFRASTRUCTURE, CAPACITY, AND VOTING POWER OF YOUNG PEOPLE OF COLOR THROUGH CIVIC ENGAGEMENT. WE HAVE BUILT A BASE OF SUPPORTERS WITH OVER 100,000 YOUNG VOTERS OF COLOR STATEWIDE. WITH OUR ALLIANCE NETWORK OF 10+ LOCAL GRASSROOTS YOUTH ORGANIZATIONS IN RURAL, URBAN AND SUBURBAN COMMUNITIES THROUGHOUT THE STATE WE ARE BUILDING POWER AMONG YOUNG PEOPLE OF COLOR ACROSS 20+ COUNTIES THROUGH YOUTH ORGANIZING, VOTER EDUCATION, AND MOBILIZATION. THROUGHOUT 2022 WE BUILT THE CAPACITY OF 15+ YOUTH ORGANIZATIONS ORGANIZING AND BUILDING POWER IN PLACES LIKE THE CENTRAL VALLEY, INLAND CALIFORNIA, AND SOUTHEAST LOS ANGELES.IN 2022, WE ENGAGED AND MOBILIZED OVER 50,000 YOUNG VOTERS THROUGH PHONE AND DOOR TO DOOR. WE REACHED OVER 45,000 VOTERS VIA TEXT AND OVER 1M VOTERS DIGITALLY. -CAMPAIGNS:WE WORK WITH YOUNG PEOPLE (16-34) AND YOUTH ORGANIZING GROUPS TO STRENGTHEN THEIR ORGANIZING MUSCLE, YOUTH ENGAGEMENT, AND CULTURAL STRATEGY TO BUILD A SUSTAINED VOTING BASE WITH POWER TO MOBILIZE YOUNG VOTERS ACROSS CALIFORNIA. WE FACILITATE POWER CALIFORNIA ALLIANCE PARTNER ORGANIZATIONS ACROSS THE STATE TO MOBILIZE 100,000 YOUNG VOTERS ANNUALLY, MAXIMIZING THE IMPACT AND EFFECTIVENESS OF OUR COMBINED EFFORTS TO ENGAGE AND MOBILIZE YOUNG VOTERS. WE BUILT YOUTH ORGANIZING CAPACITY IN REGIONS OF LOS ANGELES AND THE CENTRAL VALLEY, IN ORDER TO STRENGTHEN REGIONAL MUSCLE AND INFRASTRUCTURE NEEDED TO EXPAND CIVIC POWER FOR YOUNG PEOPLE IN AREAS WHERE LITTLE YOUTH ORGANIZING EXISTS. OUR ORGANIZING CAMPAIGNS ALIGN OUR YOUTH ORGANIZING AROUND A YOUTH-CENTERED BUDGET AGENDA AND ADVOCATES FOR HOUSING AND RENTAL PROTECTIONS. WE RAN LOCAL CENTRAL VALLEY CAMPAIGNS TO ADVOCATE FOR THE EQUITABLE DISTRIBUTION OF ARPA FUNDS. IN 2022 WE WON $1.25M INVESTMENT TOWARDS A YOUTH EMPLOYMENT PROGRAM IN MERCED, $500K FOR A HOUSING TRUST FUND TO BE INVESTED IN AFFORDABLE HOUSING OPPORTUNITIES IN MERCED, AND $2 MILLION TO EXPAND AN EVICTION PROTECTION PROGRAM IN FRESNO. THROUGHOUT 2022 WE TRAINED AND ENGAGED OVER 4,000 YOUNG PEOPLE ACROSS CALIFORNIA. POWER ACADEMIES, YOUTH CONVENINGS, TRAININGS, WORKSHOPS, RALLIES, AND ACTIONS PROVIDE LEADERSHIP SPACES FOR YOUNG PEOPLE TO DEVELOP AND HONE SKILLS IN YOUTH ORGANIZING, RUNNING PHONE BANKS, CAMPAIGN STRATEGY, VOTER EDUCATION, POLITICAL EDUCATION, COMMUNICATIONS, CANVASSSING, VOTER EDUCATION AND OUTREACH.