Los Angeles Tourism & Convention Board

Organization Overview

Los Angeles Tourism & Convention Board is located in Los Angeles, CA. The organization was established in 1979. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, Los Angeles Tourism & Convention Board employed 136 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Los Angeles Tourism & Convention Board is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2021, Los Angeles Tourism & Convention Board generated $21.2m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (12.9%) each year. All expenses for the organization totaled $20.0m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (13.4%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

SEE SCHEDULE O

Describe the Organization's Program Activity:

Part 3 - Line 4a

THROUGH SALES & MARKETING ACTIVITIES TO MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA, THE BOARD HELPED LOS ANGELES COUNTY GENERATE 26.94MM VISITORS IN 2020.


WITH THE GOAL OF INCREASING HOTEL STAYS IN THE CITY OF LOS ANGELES, THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LOS ANGELES AREA HOTELS BOOK 17.74MM ROOM NIGHTS IN 2020.


WITH THE GOAL OF DRIVING INCREASED INTERNATIONAL TRAFFIC TO LOS ANGELES INTERNATIONAL AIRPORT (LAX), THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING NON-U.S. MEETING PLANNERS, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LAX WELCOME OVER 28.8MM TRAVELERS IN 2020.


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Outside Vendors & Contractors

Vendor Name (Service)Compensation
Zenardy Llc
Software Development
$246,923
Mediaocean Llc
Advertising
$296,370
Los Angeles Magazine Llc
Printing
$223,355
Travelclick Inc
Revenue Solutions
$197,272
Gartner Inc
Tech Consulting
$170,008
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $8,138,731
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$8,138,731
Total Program Service Revenue$12,207,745
Investment income $206
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $21,164,251

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