Los Angeles Tourism & Convention Board is located in Los Angeles, CA. The organization was established in 1979. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Los Angeles Tourism & Convention Board employed 61 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Los Angeles Tourism & Convention Board is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Los Angeles Tourism & Convention Board generated $43.0m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (1.7%) each year. All expenses for the organization totaled $37.0m during the year ending 06/2022. As we would expect to see with falling revenues, expenses have declined by (3.5%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
SEE SCHEDULE O
Describe the Organization's Program Activity:
Part 3 - Line 4a
THROUGH SALES & MARKETING ACTIVITIES TO MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA, THE BOARD HELPED LOS ANGELES COUNTY GENERATE 39.92MM VISITORS IN 2021.
WITH THE GOAL OF INCREASING HOTEL STAYS IN THE CITY OF LOS ANGELES, THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LOS ANGELES AREA HOTELS BOOK 25.3MM ROOM NIGHTS IN 2021.
WITH THE GOAL OF DRIVING INCREASED INTERNATIONAL TRAFFIC TO LOS ANGELES INTERNATIONAL AIRPORT (LAX), THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING NON-U.S. MEETING PLANNERS, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LAX WELCOME OVER 48.0MM TRAVELERS IN 2021.
Name (title) | Role | Hours | Compensation |
---|---|---|---|
Adam Burke President & CEO | OfficerTrustee | 25 | $351,889 |
Donald Skeoch Chief Marketing Officer | Officer | 25 | $317,805 |
Patricia Macjennett Chief Stakeholders Office | Officer | 25 | $233,653 |
Darren Green Chief Sales Officer | Officer | 25 | $237,400 |
Kathryn Smits SVP Global Tourism Development | 25 | $194,897 | |
Erinn Whiteside SVP Human Resources | 25 | $197,352 |
Vendor Name (Service) | Service Year | Compensation |
---|---|---|
Mediaocean Dba Mbuy Advertising | 6/29/22 | $1,751,859 |
Brand Usa Promotions | 6/29/22 | $1,000,000 |
Highland Talent Payments Advertising | 6/29/22 | $524,844 |
Mistress Productions Dba Plus Plus Advertising | 6/29/22 | $451,823 |
Atlas Obscura Planning | 6/29/22 | $298,000 |
Statement of Revenue | |
---|---|
Federated campaigns | $0 |
Membership dues | $0 |
Fundraising events | $0 |
Related organizations | $0 |
Government grants | $24,654,251 |
All other contributions, gifts, grants, and similar amounts not included above | $0 |
Noncash contributions included in lines 1a–1f | $0 |
Total Revenue from Contributions, Gifts, Grants & Similar | $24,654,251 |
Total Program Service Revenue | $18,018,579 |
Investment income | $984 |
Tax Exempt Bond Proceeds | $0 |
Royalties | $0 |
Net Rental Income | $0 |
Net Gain/Loss on Asset Sales | $0 |
Net Income from Fundraising Events | $0 |
Net Income from Gaming Activities | $0 |
Net Income from Sales of Inventory | $0 |
Miscellaneous Revenue | $0 |
Total Revenue | $43,005,327 |
Statement of Expenses | |
---|---|
Grants and other assistance to domestic organizations and domestic governments. | $0 |
Grants and other assistance to domestic individuals. | $0 |
Grants and other assistance to Foreign Orgs/Individuals | $0 |
Benefits paid to or for members | $0 |
Compensation of current officers, directors, key employees. | $1,532,997 |
Compensation of current officers, directors, key employees. | $0 |
Compensation to disqualified persons | $0 |
Other salaries and wages | $7,369,342 |
Pension plan accruals and contributions | $223,695 |
Other employee benefits | $842,891 |
Payroll taxes | $482,193 |
Fees for services: Management | $0 |
Fees for services: Legal | $132,052 |
Fees for services: Accounting | $326,349 |
Fees for services: Lobbying | $0 |
Fees for services: Fundraising | $0 |
Fees for services: Investment Management | $0 |
Fees for services: Other | $171,782 |
Advertising and promotion | $22,301,672 |
Office expenses | $340,226 |
Information technology | $624,069 |
Royalties | $0 |
Occupancy | $1,021,825 |
Travel | $113,921 |
Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
Conferences, conventions, and meetings | $0 |
Interest | $4,114 |
Payments to affiliates | $0 |
Depreciation, depletion, and amortization | $274,565 |
Insurance | $118,888 |
All other expenses | $27,295 |
Total functional expenses | $36,967,443 |
Balance Sheet | |
---|---|
Cash—non-interest-bearing | $4,995,129 |
Savings and temporary cash investments | $6,029,976 |
Pledges and grants receivable | $0 |
Accounts receivable, net | $12,459,247 |
Loans from Officers, Directors, or Controlling Persons | $0 |
Loans from Disqualified Persons | $0 |
Notes and loans receivable | $0 |
Inventories for sale or use | $0 |
Prepaid expenses and deferred charges | $497,122 |
Net Land, buildings, and equipment | $800,021 |
Investments—publicly traded securities | $0 |
Investments—other securities | $0 |
Investments—program-related | $0 |
Intangible assets | $0 |
Other assets | $202,702 |
Total assets | $24,984,197 |
Accounts payable and accrued expenses | $3,625,898 |
Grants payable | $0 |
Deferred revenue | $4,764,814 |
Tax-exempt bond liabilities | $0 |
Escrow or custodial account liability | $0 |
Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
Secured mortgages and notes payable | $0 |
Unsecured mortgages and notes payable | $0 |
Other liabilities | $5,189,206 |
Total liabilities | $13,579,918 |
Net assets without donor restrictions | -$675,996 |
Net assets with donor restrictions | $12,080,275 |
Capital stock or trust principal, or current funds | $0 |
Paid-in or capital surplus, or land, building, or equipment fund | $0 |
Retained earnings, endowment, accumulated income, or other funds | $0 |
Total liabilities and net assets/fund balances | $24,984,197 |