Sacramento Convention And Visitors Bureau
- Assets
- $12.5m
- Revenue
- $12.5m
- Investments
- $0.0
- Employees
- 46
- Location
- Sacramento, CA
- Founding
- 11/1952
- Data as of
- 06/2021
- EIN
- 94-0824640
Organization Overview
Sacramento Convention And Visitors Bureau, operating under the name Visit Sacramento & Sac Sports, is located in Sacramento, CA. The organization was established in 1952. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, Visit Sacramento & Sac Sports employed 46 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Sacramento & Sac Sports is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2021, Visit Sacramento & Sac Sports generated $12.5m in total revenue. This represents relatively stable growth, over the past 6 years the organization has increased revenue by an average of 5.1% each year. All expenses for the organization totaled $6.2m during the year ending 06/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
PROVIDE CONVENTION AND VISITORS BUREAU SERVICES
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE SACRAMENTO CONVENTION AND MEETING PRODUCT IS COMPRISED OF FACILITIES ACCOMMODATIONS CUSTOMER SERVICES AND TRANSPORTATION OPTIONS. SCVB CONTINUES TO EXECUTE AND DEVELOP SALES AND MARKETING PROGRAMS - NEW AND EXISTING - THAT ARE FOCUSED ON THE SOLICITATION OF CONVENTIONS AND MEETINGS. SCVB ALSO PROVIDES SUPERIOR CUSTOMER SERVICE TO ENCOURAGE REPEAT BUSINESS AND FOSTER POSITIVE WORD OF MOUTH EXPOSURE TO OTHER POTENTIAL GROUPS.
THE SCVB TOURISM PRODUCT IS COMPRISED OF GOLD RUSH HISTORY FAMILY ATTRACTIONS GOOD VALUE EASY ACCESSIBILITY RECREATION DINING & NIGHTLIFE WINERIES AND OUR BRAND AS AMERICA'S FARM TO FORK CAPITAL. SACRAMENTO IS AN IDEAL VACATION FOR SEGMENTS OF THE TRAVEL AUDIENCE PARTICULARLY THOSE SEEKING VALUE DESTINATIONS AND THOSE LOOKING FOR EXPERIENTIAL TRIPS TO PARTICIPATE IN WINE TASTING FINE DINING WILDLIFE VIEWING OR RECREATIONAL ACTIVITIES. THE EXPLOSIVE GROWTH OF DIGITAL PLATFORMS HAS TRANSFORMED HOW CONSUMERS PLAN AND MAKE TRAVEL DECISIONS AND GIVEN THE SCVB NEW PROMOTIONAL OPPORTUNITIES TO DEVELOP COMPELLING FAMILY AND SENIOR SACRAMENTO-SPECIFIC PROGRAMS THAT ATTRACT CONSUMERS INTERESTED IN A VARIETY OF DIFFERENT NICHE EXPERIENCES.
THE SPORTS COMMISSION HAS DEVELOPED A NEW MARKETING STRATEGY AND HAS DEPLOYED A SPORT-SPECIFIC SALES TEAM TO FOCUS ON THE SPORTS MARKET. OUR SPORTS MARKETING EMPHASIS IS ALIGNED WITH THE NEEDS OF THE SPORTS CLIENT'S DEMANDS AND HAS HELPED PROVIDE A CLEAR UNDERSTANDING OF OUR TARGET AUDIENCE. IN ADDITION WE HAVE MATCHED OUR SALESPERSONS STRENGTHS TO THIS PARTICULAR MARKET SEGMENT'S NEEDS TO OPTIMIZE THE EFFECTIVENESS OF OUR SALES EFFORTS AND INVESTMENT.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Mike Testa President CEO | Officer | 60 | $425,775 |
Sarah Atilano Chief Of Strategy Mkt Growth | 50 | $247,460 | |
Sonya Bradley VP - Chief Marketing Officer | 50 | $222,448 | |
Karin Miskit Chief Communications Officer | 50 | $166,897 | |
Susan Babich Director Of National Accounts | 50 | $134,804 | |
Dan Santucci Director Of Accounting | 50 | $121,453 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $12,359,953 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $12,359,953 |
| Total Program Service Revenue | $17,604 |
| Investment income | $77,014 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $12,454,571 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $413,307 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,948,206 |
| Pension plan accruals and contributions | $205,795 |
| Other employee benefits | $334,060 |
| Payroll taxes | $49,719 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $92,091 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $610,693 |
| Advertising and promotion | $945,150 |
| Office expenses | $157,410 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $41,300 |
| Travel | $15,070 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $256,498 |
| Interest | $22,312 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $66,374 |
| Insurance | $34,117 |
| All other expenses | $0 |
| Total functional expenses | $6,248,631 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $800 |
| Savings and temporary cash investments | $10,363,516 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $1,164,207 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $242,599 |
| Net Land, buildings, and equipment | $720,442 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $12,491,564 |
| Accounts payable and accrued expenses | $964,474 |
| Grants payable | $0 |
| Deferred revenue | $561,252 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $1,185,839 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $2,711,565 |
| Net assets without donor restrictions | $3,722,701 |
| Net assets with donor restrictions | $6,057,298 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $12,491,564 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Sacramento Convention And Visitors Bureau has recieved totaling $141,500.
| Awarding Organization | Amount |
|---|---|
Sutter Valley Hospitals Sacramento, CA | | $141,500 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Los Angeles Tourism & Convention Board Los Angeles, CA | $19,187,650 | $21,164,251 |
Orange County Realtors Laguna Hills, CA | $11,666,397 | $12,107,704 |
Anaheim Area Visitor And Convention Bureau Anaheim, CA | $14,446,478 | $12,147,236 |
Metropolitan Tucson Convention And Visitors Bureau Tucson, AZ | $11,117,181 | $12,905,654 |
Visit Newport Beach Inc Newport Beach, CA | $8,210,060 | $9,447,693 |
Santa Barbara Conference And Visitors Bureau Santa Barbara, CA | $2,275,165 | $7,251,776 |
Arizona Association Of Realtors Phoenix, AZ | $41,549,602 | $11,298,614 |
Los Angeles Area Chamber Of Commerce Los Angeles, CA | $7,562,162 | $6,083,780 |
Sacramento Convention And Visitors Bureau Sacramento, CA | $12,491,564 | $12,454,571 |
Greater Las Vegas Chamber Of Commerce Inc Las Vegas, NV | $11,964,032 | $6,654,752 |
Engineering & Utility Contractors Association San Ramon, CA | $6,057,921 | $5,434,926 |
Better Business Bureau Inc San Leandro, CA | $5,371,959 | $5,607,401 |