Santa Barbara Conference And Visitors Bureau
- Assets
- $2.3m
- Revenue
- $7.3m
- Investments
- $0.0
- Employees
- 13
- Location
- Santa Barbara, CA
- Founding
- 01/1988
- Data as of
- 06/2022
- EIN
- 77-0086722
Organization Overview
Santa Barbara Conference And Visitors Bureau is located in Santa Barbara, CA. The organization was established in 1988. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Santa Barbara Conference And Visitors Bureau employed 13 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Santa Barbara Conference And Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Santa Barbara Conference And Visitors Bureau generated $7.3m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 5.3% each year. All expenses for the organization totaled $7.3m during the year ending 06/2022. While expenses have increased by 5.7% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
INSPIRE OVERNIGHT TRAVEL TO SANTA BARBARA, CALIFORNIA IN ORDER TO ENHANCE THE COMMUNITY'S ECONOMY AND QUALITY OF LIFE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
OUR MARKETING CAMPAIGNS ARE COMPRISED OF TWO PRIMARY DIVISIONS: LEISURE TRAVEL ADVERTISING, AND CONTENT MARKETING. THE FIRST IS TARGETED TO LIKELY TRAVELERS IN KEY CALIFORNIA AND DIRECT FLIGHT MARKETS USING PRINT AND DIGITAL ADVERTISING. THE LATTER PROVIDES RICHER STORYTELLING TO ENCOURAGE TRAVELERS TO PLAN AN OVERNIGHT TRIP TO THE SANTA BARBARA SOUTH COAST. PRIMARY ELEMENTS OF OUR CONTENT MARKETING INCLUDE SOCIAL MEDIA STORIES, TRIP PLANNING IDEAS SUCH AS BUSINESS LISTINGS AND ITINERARIES ON SANTABARBARACA.COM AND DISTRIBUTION OF OUR 200 PAGE VISITOR MAGAZINE.
PUBLIC RELATIONS IS RESPONSIBLE FOR GENERATING NON-PAID PUBLICITY THAT INSPIRES TRAVEL TO OUR REGION. TACTICS INCLUDE PITCHING STORIES TO NATIONAL AND INTERNATIONAL JOURNALISTS AND EDITORS, HOSTING VISITING TRAVEL WRITERS WHO ARE ON ASSIGNMENT, AND PROVIDING ASSETS SUCH AS PHOTOGRAPHY AND FACT CHECKING.
SALES IS COMPRISED OF TWO DIVISIONS: GROUP SALES AND TRAVEL TRADE SALES. THE FIRST SEEKS TO ATTRACT GROUPS OF 10 OR MORE FOR MEETINGS, CONFERENCES, INCENTIVE TRAVEL ETC. THE LATTER WORKS WITH TRAVEL AGENTS AND TOUR OPERATORS TO BOOK PACKAGED AND INDEPENDENT TRAVEL TO SANTA BARBARA. COMMON TACTICS FOR BOTH DIVISIONS INCLUDE SALES MISSIONS, SITE INSPECTIONS AND TRADE SHOW EXHIBITIONS ACROSS THE U.S. AND SELECT INTERNATIONAL MARKETS.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Katherine Janega-Dykes President/ceo | Officer | 40 | $193,268 |
James Minton VP Of Strategic Planning | 40 | $142,237 | |
Beth Olson Director Of Sales | 40 | $115,896 | |
Karna Hughes Director Of Public Relatio | 40 | $115,520 | |
Steven Janicek Chairman | OfficerTrustee | 0.6 | $0 |
Tom Patton Secretary | OfficerTrustee | 0.6 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Spark Loft Media Social Media Marketing | 6/29/22 | $2,147,275 |
Miles Partnership Website Management | 6/29/22 | $352,604 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $1,682,740 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $218,817 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,682,740 |
| Total Program Service Revenue | $5,568,173 |
| Investment income | $863 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $7,251,776 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $222,947 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,086,508 |
| Pension plan accruals and contributions | $30,866 |
| Other employee benefits | $96,695 |
| Payroll taxes | $99,977 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $1,143 |
| Fees for services: Accounting | $81,120 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $1,115,870 |
| Advertising and promotion | $3,110,933 |
| Office expenses | $56,128 |
| Information technology | $90,912 |
| Royalties | $0 |
| Occupancy | $244,937 |
| Travel | $160,665 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $135,796 |
| Interest | $23,893 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $21,009 |
| Insurance | $32,493 |
| All other expenses | $41,728 |
| Total functional expenses | $7,279,713 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $46,537 |
| Savings and temporary cash investments | $785,051 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $1,066,586 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $231,242 |
| Net Land, buildings, and equipment | $145,749 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,275,165 |
| Accounts payable and accrued expenses | $626,654 |
| Grants payable | $0 |
| Deferred revenue | $52,965 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $300,000 |
| Other liabilities | $271,277 |
| Total liabilities | $1,250,896 |
| Net assets without donor restrictions | $1,024,269 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,275,165 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Los Angeles Tourism & Convention Board Los Angeles, CA | $19,187,650 | $21,164,251 |
Orange County Realtors Laguna Hills, CA | $11,666,397 | $12,107,704 |
Anaheim Area Visitor And Convention Bureau Anaheim, CA | $14,446,478 | $12,147,236 |
Metropolitan Tucson Convention And Visitors Bureau Tucson, AZ | $11,117,181 | $12,905,654 |
Visit Newport Beach Inc Newport Beach, CA | $8,210,060 | $9,447,693 |
Santa Barbara Conference And Visitors Bureau Santa Barbara, CA | $2,275,165 | $7,251,776 |
Arizona Association Of Realtors Phoenix, AZ | $41,549,602 | $11,298,614 |
Los Angeles Area Chamber Of Commerce Los Angeles, CA | $7,562,162 | $6,083,780 |
Sacramento Convention And Visitors Bureau Sacramento, CA | $12,491,564 | $12,454,571 |
Greater Las Vegas Chamber Of Commerce Inc Las Vegas, NV | $11,964,032 | $6,654,752 |
Engineering & Utility Contractors Association San Ramon, CA | $6,057,921 | $5,434,926 |
Better Business Bureau Inc San Leandro, CA | $5,371,959 | $5,607,401 |