San Diego Convention And Tourist Bureau

Organization Overview

San Diego Convention And Tourist Bureau, operating under the name San Diego Tourism Authority, is located in San Diego, CA. The organization was established in 1955. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2023, San Diego Tourism Authority employed 74 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. San Diego Tourism Authority is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2023, San Diego Tourism Authority generated $44.1m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 3.7% each year. All expenses for the organization totaled $43.9m during the year ending 06/2023. While expenses have increased by 3.4% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2023

Describe the Organization's Mission:

Part 3 - Line 1

TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.

Describe the Organization's Program Activity:

Part 3 - Line 4a

NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 28.8 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS, AND OVER 1.6 BILLION OVERALL ADVERTISING IMPRESSIONS.


THE SALES TEAM DEDICATED TO CONVENTION CENTER EVENTS BOOKED FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 658,395 ROOM NIGHTS FOR HOTELS IN SAN DIEGO.


THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 471,992 DEFINITE ROOM NIGHT BOOKINGS FROM MEETINGS BOOKED FROM THEIR EFFORTS DIRECTLY INTO SAN DIEGO HOTELS.


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Board, Officers & Key Employees

Name (title)Compensation
Kim Becker
Chair
$0
Shawn Dixon
Vice Chair
$0
Michelle Metter
Secretary
$0
Lydia Bartell
Treasurer
$0
Jody Blackinton
Director
$0
Phil Blair
Director
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
The Shipyard Llc
Advertising Agency
$27,358,164
Freeman Expositions
Tradeshow Booth Svs
$245,487
Omnitrak Group
Industry Research
$235,850
Casual Fridays
Digital Agency
$149,880
Destination Analysts
Industry Research
$143,317
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $294,081
All other contributions, gifts, grants, and similar amounts not included above$37,418,777
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$37,712,858
Total Program Service Revenue$6,008,849
Investment income $5,489
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $44,077,775

Peer Organizations

Organization NameAssets
San Diego Convention And Tourist Bureau
San Diego, CA
$44,077,775
Mission Economic Development Agency
San Francisco, CA
$26,474,112
San Francisco Travel Association
San Francisco, CA
$29,866,275
Northern California Indian Development Council Inc
Eureka, CA
$28,280,492
Cdc Small Business Finance Corp
San Diego, CA
$27,607,207
Mid-Market Foundation
San Francisco, CA
$22,490,205
Partnership For Economic Innovation
Tempe, AZ
$17,911,182
Greater Phoenix Convention & Visitors Bureau
Phoenix, AZ
$16,123,618
Citadel Economic Development Corporation
San Bernardino, CA
$16,438,545
Monterra Community Fund
Redwood City, CA
$12,185,125
Linn Economic Development Group
Albany, OR
$1,978,650
Cplc Nevada Inc
Phoenix, AZ
$10,475,920
Long Beach Area Convention And Visitors Bureau Inc
Long Beach, CA
$11,540,721
San Luis Obispo Visitors & Conference Bureau Incorporated
San Luis Obispo, CA
$9,472,253
Providence Foundation Of San Francisco
San Francisco, CA
$11,249,933
Visit Napa Valley Inc
Napa, CA
$9,780,442
Greater Phoenix Economic Council
Phoenix, AZ
$8,638,924
La Cocina Inc
San Francisco, CA
$9,498,623
Nhs Neighborhood Lending Services
Los Angeles, CA
$6,959,224
Carlsbad Convention And Vistors Bureau
Carlsbad, CA
$14,887,369
Santa Monica Travel & Tourism
Santa Monica, CA
$8,370,537
Bend Visitor & Convention Bureau
Bend, OR
$5,163,292
Visit Huntington Beach
Huntington Beach, CA
$6,124,993
Greater Sacramento Area Economic Council
Sacramento, CA
$2,910,340
Arcata Economic Development Corp
Eureka, CA
$5,324,974

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