Visit Napa Valley Inc

Organization Overview

Visit Napa Valley Inc is located in Napa, CA. The organization was established in 1990. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Visit Napa Valley Inc employed 28 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Napa Valley Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2022, Visit Napa Valley Inc generated $9.1m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 3.9% each year. All expenses for the organization totaled $6.1m during the year ending 06/2022. You can explore the organizations financials more deeply in the financial statements section below.

Since 2015, Visit Napa Valley Inc has awarded 51 individual grants totaling $2,915,550. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

THE MISSION OF VISIT NAPA VALLEY IS TO PROMOTE, PROTECT, AND ENHANCE THE NAPA VALLEY DESTINATION.

Describe the Organization's Program Activity:

Part 3 - Line 4a

VISIT NAPA VALLEY, INC. IS A NOT-FOR-PROFIT ORGANIZATION THATLEADS COUNTYWIDE TOURISM MARKETING AND SALES EFFORTS, TARGETING SPECIFIC SEGMENTS OF VISITORS, AS WELL AS SPECIFIC TIMES OF THE WEEK, FOR VISITATION. ATTRACTING BOTH LEISURE AND GROUP/BUSISINESS TRAVELERS IS IMPORTANT FOR VISIT NAPA VALLEY TO ACHIEVE ITS STRATEGIC OBJECTIVES.


VISIT NAPA VALLEY'S EFFORTS SINCE 2010 HAVE RESULTED IN AN INCREASE IN MARKETING PARTNERS - FROM SIX PAYING TO 400 PAYING PARTNERS. IN ADDITION, NOT-FOR-PROFIT (NON-PAYING) PARTNERSHIPS HAVE GROWN FROM FEWER THAN FIVE TO MORE THAN 40, INCLUDING ALL FIVE CHAMBER OF COMMERCE AND CITY COUNCILS, AS WELL AS NAPA COUNTY BOARD OF SUPERVISORS.


NAPA VALLEY WELCOMED A TOTAL OF 3.85 MILLION VISITORS.THE TOURISM INDUSTRY GENERATED $85.1 MILLION IN TAX RELIEF TO RESIDENTS, AN INCREASE OF 5.8% FROM 2016.THE TOURISM INDUSTRY GENERATED $2.23 BILLION IN TOTAL VISITOR SPENDING INSIDE NAPA COUNTY, ALMOST 70% FROM OVERNIGHT HOTEL GUESTS, WHO SPEND AN AVERAGE OF $446 IN NAPA COUNTY PER GUEST, PER DAY.DIRECT VISITOR SPENDING WITHIN THE COUNTY INCREASED 15.9% SINCE 2016, OUTPACING VISITOR GROWTH OF 8.9% IN THE SAME TIME PERIOD.THE TOURISM INDUSTRY REMAINS THE SECOND LARGEST EMPLOYER IN NAPA COUNTY (AFTER THE WINE INDUSTRY), SUPPORTING THE LIVELIHOOD OF AN ESTIMATED 15,872 PEOPLE IN THE COMMUNITY, WITH A COMBINED PAYROLL OF $492 MILLION.OVERNIGHT VISITATION GREW 13.7% FROM 2016 (1.2 MILLION), OUTPACING DAY TRIP GROWTH AT 5.3% (2.4 MILLION).


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Board, Officers & Key Employees

Name (title)Compensation
Linsey Gallagher
President/ceo
$477,622
Teresa Coleman
Controller
$210,268
Michael Collins
Chair
$0
Thomas Bensel
Vice Chair
$0
Greg Brun
Secretary/treasurer
$0
Tom Davies
Chair Elect
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
The Shipyard
Advertising Production
$1,466,845
Simpleview
Software Licensing
$129,092
Hr Options
Hr Services
$128,808
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $508,931
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $28,714
Total Revenue from Contributions, Gifts, Grants & Similar$508,931
Total Program Service Revenue$8,384,347
Investment income $1,371
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $162,527
Miscellaneous Revenue$0
Total Revenue $9,057,176

Grants Awarded

Over the last fiscal year, Visit Napa Valley Inc has awarded $115,000 in support to 5 organizations.

Grant RecipientAmount

NAPA VALLEY VINE TRAIL COALITION

Org PageRecipient Profile

Napa, CA

PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE

$75,000

CALISTOGA CHAMBER OF COMMERCE

Org PageRecipient Profile

Calistoga, CA

PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE

$10,000

ST HELENA CHAMBER OF COMMERCE

Org PageRecipient Profile

Saint Helena, CA

PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE

$10,000

YOUNTVILLE CHAMBER OF COMMERCE

Org PageRecipient Profile

Yountville, CA

PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE

$10,000

AMERICAN CANYON CHAMBER OF COMMERCE

Org PageRecipient Profile

American Canyon, CA

PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE

$10,000
View Grant Profile

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