Visit Napa Valley Inc
- Assets
- $12.2m
- Revenue
- $9.8m
- Investments
- $2.8m
- Employees
- 40
- Location
- Napa, CA
- Founding
- 09/1990
- Data as of
- 06/2023
- EIN
- 68-0217381
Organization Overview
Visit Napa Valley Inc is located in Napa, CA. The organization was established in 1990. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2023, Visit Napa Valley Inc employed 40 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Napa Valley Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2023, Visit Napa Valley Inc generated $9.8m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 4.4% each year. All expenses for the organization totaled $9.2m during the year ending 06/2023. While expenses have increased by 4.0% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2015, Visit Napa Valley Inc has awarded 48 individual grants totaling $2,945,550. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF VISIT NAPA VALLEY IS TO PROMOTE, PROTECT, AND ENHANCE THE NAPA VALLEY DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
VISIT NAPA VALLEY, INC. IS A NOT-FOR-PROFIT ORGANIZATION THATLEADS COUNTYWIDE TOURISM MARKETING AND SALES EFFORTS, TARGETING SPECIFIC SEGMENTS OF VISITORS, AS WELL AS SPECIFIC TIMES OF THE WEEK, FOR VISITATION. ATTRACTING BOTH LEISURE AND GROUP/BUSISINESS TRAVELERS IS IMPORTANT FOR VISIT NAPA VALLEY TO ACHIEVE ITS STRATEGIC OBJECTIVES.
VISIT NAPA VALLEY'S EFFORTS SINCE 2010 HAVE RESULTED IN AN INCREASE IN MARKETING PARTNERS - FROM SIX PAYING TO 400 PAYING PARTNERS. IN ADDITION, NOT-FOR-PROFIT (NON-PAYING) PARTNERSHIPS HAVE GROWN FROM FEWER THAN FIVE TO MORE THAN 40, INCLUDING ALL FIVE CHAMBER OF COMMERCE AND CITY COUNCILS, AS WELL AS NAPA COUNTY BOARD OF SUPERVISORS.
NAPA VALLEY WELCOMED A TOTAL OF 3.85 MILLION VISITORS.THE TOURISM INDUSTRY GENERATED $85.1 MILLION IN TAX RELIEF TO RESIDENTS, AN INCREASE OF 5.8% FROM 2016.THE TOURISM INDUSTRY GENERATED $2.23 BILLION IN TOTAL VISITOR SPENDING INSIDE NAPA COUNTY, ALMOST 70% FROM OVERNIGHT HOTEL GUESTS, WHO SPEND AN AVERAGE OF $446 IN NAPA COUNTY PER GUEST, PER DAY.DIRECT VISITOR SPENDING WITHIN THE COUNTY INCREASED 15.9% SINCE 2016, OUTPACING VISITOR GROWTH OF 8.9% IN THE SAME TIME PERIOD.THE TOURISM INDUSTRY REMAINS THE SECOND LARGEST EMPLOYER IN NAPA COUNTY (AFTER THE WINE INDUSTRY), SUPPORTING THE LIVELIHOOD OF AN ESTIMATED 15,872 PEOPLE IN THE COMMUNITY, WITH A COMBINED PAYROLL OF $492 MILLION.OVERNIGHT VISITATION GREW 13.7% FROM 2016 (1.2 MILLION), OUTPACING DAY TRIP GROWTH AT 5.3% (2.4 MILLION).
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Linsey Gallagher President/ceo | OfficerTrustee | 40 | $510,314 |
Tom Davies Chair | OfficerTrustee | 0.1 | $0 |
Thomas Bensel Chair Elect | OfficerTrustee | 0.1 | $0 |
Emma Swain Vice Chair | OfficerTrustee | 0.1 | $0 |
Gary Buffo Secretary/treasurer | OfficerTrustee | 0.1 | $0 |
Michael Collins Past Chair | OfficerTrustee | 0.1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
The Shipyard Advertising Production | 6/29/23 | $2,274,039 |
Hr Options Hr Services | 6/29/23 | $238,397 |
Poretta & Orr Event/program Mgmt | 6/29/23 | $136,030 |
Simpleview Software Licensing | 6/29/23 | $129,777 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $500,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $21,598 |
| Noncash contributions included in lines 1a–1f | $21,598 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $521,598 |
| Total Program Service Revenue | $8,834,076 |
| Investment income | $45,698 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $171,929 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $9,780,442 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $270,000 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $699,793 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,510,711 |
| Pension plan accruals and contributions | $61,011 |
| Other employee benefits | $192,001 |
| Payroll taxes | $151,045 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $89,465 |
| Fees for services: Accounting | $35,000 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $304,036 |
| Advertising and promotion | $3,593,113 |
| Office expenses | $196,804 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $437,308 |
| Travel | $175,713 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $398,397 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $175,277 |
| Insurance | $18,213 |
| All other expenses | $113,349 |
| Total functional expenses | $9,158,176 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $3,352,687 |
| Savings and temporary cash investments | $251,368 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $3,118,541 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $59,158 |
| Prepaid expenses and deferred charges | $148,235 |
| Net Land, buildings, and equipment | $867,997 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $2,791,000 |
| Investments—program-related | $0 |
| Intangible assets | $28,136 |
| Other assets | $1,570,230 |
| Total assets | $12,187,352 |
| Accounts payable and accrued expenses | $1,844,590 |
| Grants payable | $0 |
| Deferred revenue | $190,866 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $1,898,473 |
| Total liabilities | $3,933,929 |
| Net assets without donor restrictions | $8,253,423 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $12,187,352 |
Grants Awarded
Over the last fiscal year, Visit Napa Valley Inc has awarded $270,000 in support to 5 organizations.
| Grant Recipient | Amount |
|---|---|
AMERICAN CANYON CHAMBER OF COMMERCE PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE | $30,000 |
NAPA VALLEY VINE TRAIL COALITION PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE | $150,000 |
YOUNTVILLE CHAMBER OF COMMERCE PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE | $30,000 |
ST HELENA CHAMBER OF COMMERCE PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE | $30,000 |
CALISTOGA CHAMBER OF COMMERCE PURPOSE: PROMOTE TOURISM AND ENHANCE TOURIST OFFICE | $30,000 |