Operation Reboot

Organization Overview

Operation Reboot, operating under the name Pillar, is located in Palo Alto, CA. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2022, Pillar employed 7 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Pillar is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2022, Pillar generated $3.2m in total revenue. This organization has experienced exceptional growth, as over the past 2 years, it has increased revenue by an average of 29.0% each year . All expenses for the organization totaled $4.2m during the year ending 12/2022. You can explore the organizations financials more deeply in the financial statements section below.

Since 2022, Pillar has awarded 37 individual grants totaling $1,924,500. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

SUPPORT SMALL BUSINESSES IN THE AFTERMATH OF THE COVID-19 PANDEMIC

Describe the Organization's Program Activity:

Part 3 - Line 4a

TO IMPLEMENT AN ECONOMIC DEVELOPMENT PROGRAM TO PROVIDE FINANCIAL ASSISTANCE TO SMALL BUSINESSES, SUCH AS RESTAURANTS, BARBER SHOPS, NAIL SALONS, LOCAL SPECIALTY STORES, ETC. AND THAT NEED FINANCIAL ASSISTANCE TO REOPEN DUE TO THE COVID-19 PANDEMIC. IN 2022, 59 GRANTEES WERE SELECTED AND/OR FUNDED.


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Board, Officers & Key Employees

Name (title)Compensation
Chris Hansen
President/director
$0
Chris Boucher
Secretary/treasurer/director
$0
Gerald Hankerson
Director
$0
Ariel Kelley
Chief Executive Officer
$249,922
Tiffany Ramos
Director Of Operations
$129,353

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Raise For Good Llc
Brand And Strategy
$330,000
Apercen Partners Llc
Accounting & Consulting
$144,794
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$3,230,000
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$3,230,000
Total Program Service Revenue$0
Investment income $0
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $3,230,000

Grants Awarded

Over the last fiscal year, Operation Reboot has awarded $1,924,500 in support to 37 organizations.

Grant RecipientAmount

BAJA BISTRO

PURPOSE: SMALL BUSINESS SUPPORT DURING THE COVID-19 PANDEMIC

$75,000

AVOLE COFFEE LLC

PURPOSE: SMALL BUSINESS SUPPORT DURING THE COVID-19 PANDEMIC

$40,000

AMY'S MERKATO LLC

PURPOSE: SMALL BUSINESS SUPPORT DURING THE COVID-19 PANDEMIC

$45,000

BANANAS GRILL LLC

PURPOSE: SMALL BUSINESS SUPPORT DURING THE COVID-19 PANDEMIC

$45,000

BLACK AND TAN HALL LLC

PURPOSE: SMALL BUSINESS SUPPORT DURING THE COVID-19 PANDEMIC

$125,000

BROWN SUGAR BAKING COMPANY LLC

PURPOSE: SMALL BUSINESS SUPPORT DURING THE COVID-19 PANDEMIC

$25,000
View Grant Profile

Peer Organizations

Organization NameAssets
Partnership For Economic Innovation
Tempe, AZ
$17,911,182
Greater Phoenix Convention & Visitors Bureau
Phoenix, AZ
$16,123,618
Citadel Economic Development Corporation
San Bernardino, CA
$16,438,545
Monterra Community Fund
Redwood City, CA
$12,185,125
Linn Economic Development Group
Albany, OR
$1,978,650
Cplc Nevada Inc
Phoenix, AZ
$10,475,920
Long Beach Area Convention And Visitors Bureau Inc
Long Beach, CA
$11,540,721
San Luis Obispo Visitors & Conference Bureau Incorporated
San Luis Obispo, CA
$9,472,253
Providence Foundation Of San Francisco
San Francisco, CA
$11,249,933
Visit Napa Valley Inc
Napa, CA
$9,780,442
Greater Phoenix Economic Council
Phoenix, AZ
$8,638,924
La Cocina Inc
San Francisco, CA
$9,498,623
Nhs Neighborhood Lending Services
Los Angeles, CA
$6,959,224
Carlsbad Convention And Vistors Bureau
Carlsbad, CA
$14,887,369
Santa Monica Travel & Tourism
Santa Monica, CA
$8,370,537
Bend Visitor & Convention Bureau
Bend, OR
$5,163,292
Visit Huntington Beach
Huntington Beach, CA
$6,124,993
Greater Sacramento Area Economic Council
Sacramento, CA
$2,910,340
Arcata Economic Development Corp
Eureka, CA
$5,324,974
Maui Economic Development Board Inc Medb
Kihei, HI
$4,443,692
Operation Reboot
Palo Alto, CA
$3,230,000
Asian Inc
San Francisco, CA
$4,447,185
Sweet Home Economic Development Group Inc
Sweet Home, OR
$3,789,597
Eastern Oregon Workforce Investment Board
La Grande, OR
$3,734,774
California Coastal Rural Development Corporation
Salinas, CA
$5,011,409

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