Walla Walla Valley Wine Alliance
- Assets
- $757.2k
- Revenue
- $697.8k
- Investments
- $0.0
- Employees
- 3
- Location
- Walla Walla, WA
- Founding
- 02/2004
- Data as of
- 04/2022
- EIN
- 91-2115945
Organization Overview
Walla Walla Valley Wine Alliance is located in Walla Walla, WA. The organization was established in 2004. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 04/2022, Walla Walla Valley Wine Alliance employed 3 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Walla Walla Valley Wine Alliance is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 04/2022, Walla Walla Valley Wine Alliance generated $697.8k in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (0.3%) each year. All expenses for the organization totaled $593.4k during the year ending 04/2022. As we would expect to see with falling revenues, expenses have declined by (0.9%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
FOUNDED IN 2001, THE WALLA WALLA VALLEY WINE ALLIANCE IS ONE OF THE TEN MOST SUCCESSFUL AND WELL-KNOWN WINERY/GROWER/PARTNER INDUSTRY MEMBERSHIP ORGANIZATIONS IN THE PACIFIC NORTHWEST.
Describe the Organization's Program Activity:
Part 3 - Line 4a
TASTE AND TOTE THE WALLA WALLA VALLEY WINE ALLIANCE CREATED THE "TASTE AND TOTE FIRST CASE FLIES FREE" WINE PROGRAM WITH ALASKA AIRLINES, THE FIRST PROGRAM OF ITS KIND IN THE PACIFIC NORTHWEST. TASTE AND TOTE HAS GROWN TO INCLUDE THE YAKIMA AND TRI-CITIES (PASCO) AIRPORTS, AND OREGON HAS SINCE ESTABLISHED WITH THE TASTE AND TOTE PROGRAM, VISITORS CAN CHECK THEIR FIRST CASE OF WINE FREE FROM THE YAKIMA, PASCO, OR WALLA WALLA AIRPORTS ON ALASKA AIRLINES. THEY ALSO RECEIVE WAIVED RENTAL CAR DROP FEES FROM HERTZ RENT-A- CAR, AND WAIVED TASTING FEES AT PARTICIPATING WINERIES AFTER SHOWING THEIR CURRENT ALASKA AIRLINES BOARDING PASS.
WANDER WALLA WALLA VALLEY WINE CREATED BY THE WALLA WALLA VALLEY WINE ALLIANCE IN 2017, THE CURATED ITINERARY MARKETING CAMPAIGN WAS CREATED TO BRING MORE TOURISTS TO THE WALLA WALLA VALLEY DURING THE "SHOULDER SEASON". WANDER HIGHLIGHTED WINERIES, RESTAURANTS, BUSINESSES, PARKS, AND ATTRACTIONS. WANDER GENERATED 1,052 ITINERARY DOWNLOADS FROM 492 PEOPLE, OF WHOM 87% WERE FROM OUTSIDE OF 50 MILES. OUT-OF-STATE REGISTRANTS ACCOUNTED FOR 42% OF ATTENDEES. WANDER'S PAID SOCIAL MEDIA EFFORTS GENERATED 1,125,374 IMPRESSIONS AND 10,000 CLICKS TO THE CAMPAIGN WEBSITE.
THE WINE ALLIANCE HAS BEEN A KEY INSTIGATOR AND DRIVER OF COLLABORATIVE LOCAL, REGIONAL, AND BI-STATE EFFORTS TO PROMOTE WINE TOURISM AT ALL LEVELS OF ENGAGEMENT. THE WINE ALLIANCE IS REGULARLY RECOGNIZED FOR ITS ONGOING MARKETING EFFORTS TO PROMOTE THE WALLA WALLA VALLEY WINE REGION THROUGH A LEADING WEBSITE AND SOCIAL MEDIA PLAN, TOP NOTCH MEDIA RELATIONS, FIRST CLASS ANNUAL WINERY GUIDE, AND OTHER ASSORTED PROGRAMS.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Robert Hansen Executive Di | Officer | 40 | $105,750 |
Josh Mc Daniels President | Officer | 5 | $0 |
Eric Mc Kibben Treasurer | Officer | 5 | $0 |
Jordan Dunn Small Secretary | Officer | 5 | $0 |
Mary Derby Director | Trustee | 2 | $0 |
Jason Fox Director | Trustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $695,119 |
| Investment income | $2,644 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $697,763 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $200,642 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $36,123 |
| Payroll taxes | $20,032 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $13,794 |
| Fees for services: Accounting | $2,600 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $222,011 |
| Office expenses | $10,171 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $22,157 |
| Travel | $11,940 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $918 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $406 |
| Insurance | $1,986 |
| All other expenses | $235 |
| Total functional expenses | $593,449 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $261,564 |
| Savings and temporary cash investments | $324,569 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $134,615 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $653 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $35,750 |
| Total assets | $757,151 |
| Accounts payable and accrued expenses | $26,793 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $26,793 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $730,358 |
| Total liabilities and net assets/fund balances | $757,151 |
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