Walla Walla Valley Wine Alliance
- Assets
- $728.6k
- Revenue
- $878.5k
- Investments
- $0.0
- Employees
- 4
- Location
- Walla Walla, WA
- Founding
- 02/2004
- Data as of
- 04/2024
- EIN
- 91-2115945
Organization Overview
Walla Walla Valley Wine Alliance is located in Walla Walla, WA. The organization was established in 2004. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 04/2024, Walla Walla Valley Wine Alliance employed 4 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Walla Walla Valley Wine Alliance is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 04/2024, Walla Walla Valley Wine Alliance generated $878.5k in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 2.3% each year. All expenses for the organization totaled $1.0m during the year ending 04/2024. While expenses have increased by 5.4% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2024
Describe the Organization's Mission:
Part 3 - Line 1
FOUNDED IN 2001, THE WALLA WALLA VALLEY WINE ALLIANCE IS ONE OF THE TEN MOST SUCCESSFUL AND WELL-KNOWN WINERY/GROWER/PARTNER INDUSTRY MEMBERSHIP ORGANIZATIONS IN THE PACIFIC NORTHWEST.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CELEBRATE WALLA WALLA VALLEY WINE, ORGANIZED BY THE WALLA WALLA VALLEY WINE ALLIANCE, CONTINUES TO SHOWCASE THE DEPTH AND BREADTH OF QUALITY IN THE WALLA WALLA VALLEY WINE REGION. IN 2024, THE EVENT ATTRACTED 300 ATTENDEES FROM 12 STATES AND BRITISH COLUMBIA, WHO PURCHASED 1,078 TICKETS OVER THE THREE-DAY CELEBRATION. WITH PARTICIPATION FROM 58 WALLA WALLA VALLEY WINERIES AND 3 VISITING WINERIES, THE EVENT HIGHLIGHTED THE CAMARADERIE AND INNOVATION AMONGST WINEMAKERS. THE 2023 EVENT ALSO SAW ENGAGEMENT FROM 10 MEDIA GUESTS AND 17 EVENT SPONSORS, DEMONSTRATING THE EVENT'S IMPACT ON PROMOTING THE REGION AS AN INTERNATIONALLY ACCLAIMED WINE BRAND.
WANDER WALLA WALLA VALLEY WINE IS AN ANNUAL CURATED ITINERARY SERIES THAT DRIVES TOURISM TO THE WALLA WALLA VALLEY DURING FALL AND WINTER MONTHS WHEN TRADITIONAL TRAVEL STARTS TO TAPER OFF. IN 2023, WANDER GENERATED OVER 700 ITINERARY DOWNLOADS FROM 314 INDIVIDUALS, WITH OUT-OF-STATE REGISTRANTS ACCOUNTING FOR HALF OF THE PARTICIPANTS. THE CAMPAIGN'S PAID SOCIAL MEDIA EFFORTS RESULTED IN 800,000 IMPRESSIONS AND NEARLY 10,000 CLICKS TO THE CAMPAIGN WEBSITE, DEMONSTRATING THE CONTINUED SUCCESS OF WANDER IN PROMOTING THE REGION'S WINERIES, RESTAURANTS, BUSINESSES, PARKS, AND ATTRACTIONS.
THE WINE ALLIANCE HAS BEEN A KEY INSTIGATOR AND DRIVER OF COLLABORATIVE LOCAL, REGIONAL, AND BI-STATE EFFORTS TO PROMOTE WINE TOURISM AT ALL LEVELS OF ENGAGEMENT. THE WINE ALLIANCE IS REGULARLY RECOGNIZED FOR ITS ONGOING MARKETING EFFORTS TO PROMOTE THE WALLA WALLA VALLEY WINE REGION THROUGH A LEADING WEBSITE AND SOCIAL MEDIA PLAN, TOP NOTCH MEDIA RELATIONS, FIRST CLASS ANNUAL WINERY GUIDE, AND OTHER ASSORTED PROGRAMS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Elizabeth Knapke Executive Di | Officer | 40 | $115,000 |
Katie Davis President | Trustee | 5 | $0 |
Trevor Dorland Director | Trustee | 2 | $0 |
Kai Itameri Treasurer | Trustee | 5 | $0 |
Jesus Martinez Bujanda Mora Director | Trustee | 2 | $0 |
Brad Sorenson Director | Trustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $870,551 |
| Investment income | $304 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $878,542 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $262,354 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $25,781 |
| Payroll taxes | $23,323 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $1,680 |
| Fees for services: Accounting | $3,640 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $8,752 |
| Advertising and promotion | $590,794 |
| Office expenses | $17,062 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $22,961 |
| Travel | $16,529 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $8,561 |
| Interest | $39 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $2,067 |
| Insurance | $4,339 |
| All other expenses | $997 |
| Total functional expenses | $1,020,976 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $349,815 |
| Savings and temporary cash investments | $263,504 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $77,190 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $2,340 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $35,750 |
| Other assets | $0 |
| Total assets | $728,599 |
| Accounts payable and accrued expenses | $27,323 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $27,323 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $701,276 |
| Total liabilities and net assets/fund balances | $728,599 |