Washington Tourism Alliance, operating under the name State Of Washington Tourism, is located in Seattle, WA. The organization was established in 2012. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2022, State Of Washington Tourism employed 5 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. State Of Washington Tourism is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, State Of Washington Tourism generated $8.5m in total revenue. This organization has experienced exceptional growth, as over the past 8 years, it has increased revenue by an average of 34.4% each year . All expenses for the organization totaled $9.1m during the year ending 12/2022. While expenses have increased by 36.9% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2022, State Of Washington Tourism has awarded 17 individual grants totaling $193,000. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON (CONT'D SCHED O)TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE WASHINGTON TOURISM ALLIANCE (WTA) WAS FORMED IN 2011 AND IS A 501(C)(6) NOT FOR PROFIT ORGANIZATION. AFTER THE CLOSURE OF THE STATE-RUN TOURISM OFFICE, THE WTA WAS ESTABLISHED BY INDUSTRY STAKEHOLDERS WITH THE SOLE MISSION OF SUSTAINING WASHINGTON STATE DESTINATION TOURISM MARKETING AND OTHER STATEWIDE, YEAR-AROUND PROGRAMS THAT GENERATE ECONOMIC DEVELOPMENT, BOLSTER INDUSTRY BUSINESSES AND COMMUNITIES (WITH A FOCUS ON RURAL AND UNDERSERVED COMMUNITIES) AND FOSTER VISITATION MANAGEMENT. THE WTA PROCURES AND ADMINISTERS FUNDS FOR STATEWIDE DESTINATION TOURISM MARKETING ACTIVITIES AND IMPLEMENTS A STRATEGIC STATEWIDE DESTINATION-MARKETING PLAN IN ADDITION TO INDUSTRY DEVELOPMENT AND SUPPORT AND DESTINATION MANAGEMENT PROGRAMS. PROGRAMS INCLUDE DESTINATION MARKETING CAMPAIGNS THAT INCLUDE ADVERTISING, PAID MEDIA, SOCIAL MEDIA, AND OTHER PROMOTIONS, IN ADDITION TO CO-OP MARKETING PROGRAMS IN WHICH THE TOURISM INDUSTRY CAN PARTICIPATE. ADDITIONALLY, A TRAVEL PUBLICITY PROGRAM STIMULATES POSITIVE TRAVEL AND FEATURES EDITORIAL COVERAGE OF THE DESTINATION AND BUSINESSES WITHING. THE WTA TRAVEL TRADE DEVELOPMENT PROGRAM STIMULATES AND EXPANDS TOUR PRODUCT FOR WASHINGTON STATE IN DOMESTIC AND INTERNATIONAL MARKETS THROUGH SALES MISSIONS, PROMOTIONS, AND HOSTING OF CLIENT AND MEDIA VISITS. THE DESTINATION DEVELOPMENT PROGRAM STRENGTHENS (AND HELPS RECOVER FROM THE PANDEMIC) THE STATE TOURISM INDUSTRY; THESE PROGRAMS INCLUDE MODEST GRANTS FOR TECHNICAL ASSISTANCE AND SUSTAINABILITY, STRATEGIC DEVELOPMENT, COMMUNITY ALIGNMENT AND RESOURCE DEVELOPMENT SESSIONS. THE DESTINATION MANAGEMENT PROGRAM INFLUENCES A BENEFICIAL BALANCE OF VISITOR VOLUMES AROUND THE STATE BY WAY OF A RECREATIONAL USAGE APP, MODEST ADS, PUBLIC RELATIONS, TRAVEL ADVISORIES AND TRAVELER EDUCATION ON THE IMPORTANCE OF "RESPONSIBLE TRAVEL."
Name (title) | Role | Hours | Compensation |
---|---|---|---|
Ron Peck Chair | OfficerTrustee | 5 | $0 |
Meg Winchester Vice Chair | OfficerTrustee | 5 | $0 |
Julie Eisenhauer Treasurer | OfficerTrustee | 5 | $0 |
Skip Thompson Corp. Sector Rep, Director | OfficerTrustee | 5 | $0 |
Andi Day Immediate Past Chair, Director | OfficerTrustee | 5 | $0 |
Bridget Baeth Director | Trustee | 1 | $0 |
Vendor Name (Service) | Service Year | Compensation |
---|---|---|
Adventure Marketing | 12/30/22 | $3,645,701 |
Dharma Maps Llc App Development | 12/30/22 | $642,588 |
Madden Media Marketing | 12/30/22 | $368,492 |
Tread Consulting | 12/30/22 | $331,700 |
Travelschape Llc Marketing | 12/30/22 | $163,083 |
Statement of Revenue | |
---|---|
Federated campaigns | $0 |
Membership dues | $0 |
Fundraising events | $0 |
Related organizations | $0 |
Government grants | $8,126,374 |
All other contributions, gifts, grants, and similar amounts not included above | $0 |
Noncash contributions included in lines 1a–1f | $0 |
Total Revenue from Contributions, Gifts, Grants & Similar | $8,126,374 |
Total Program Service Revenue | $172,839 |
Investment income | $0 |
Tax Exempt Bond Proceeds | $0 |
Royalties | $0 |
Net Rental Income | $0 |
Net Gain/Loss on Asset Sales | $0 |
Net Income from Fundraising Events | $0 |
Net Income from Gaming Activities | $0 |
Net Income from Sales of Inventory | $0 |
Miscellaneous Revenue | $0 |
Total Revenue | $8,500,672 |
Statement of Expenses | |
---|---|
Grants and other assistance to domestic organizations and domestic governments. | $206,000 |
Grants and other assistance to domestic individuals. | $0 |
Grants and other assistance to Foreign Orgs/Individuals | $0 |
Benefits paid to or for members | $0 |
Compensation of current officers, directors, key employees. | $275,530 |
Compensation of current officers, directors, key employees. | $0 |
Compensation to disqualified persons | $0 |
Other salaries and wages | $404,276 |
Pension plan accruals and contributions | $34,815 |
Other employee benefits | $30,714 |
Payroll taxes | $47,082 |
Fees for services: Management | $0 |
Fees for services: Legal | $9,293 |
Fees for services: Accounting | $128,888 |
Fees for services: Lobbying | $81,083 |
Fees for services: Fundraising | $0 |
Fees for services: Investment Management | $0 |
Fees for services: Other | $1,252,750 |
Advertising and promotion | $5,357,546 |
Office expenses | $13,018 |
Information technology | $125,007 |
Royalties | $0 |
Occupancy | $2,381 |
Travel | $97,246 |
Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
Conferences, conventions, and meetings | $431,465 |
Interest | $0 |
Payments to affiliates | $0 |
Depreciation, depletion, and amortization | $0 |
Insurance | $3,674 |
All other expenses | $12,531 |
Total functional expenses | $9,136,590 |
Balance Sheet | |
---|---|
Cash—non-interest-bearing | $1,327,556 |
Savings and temporary cash investments | $0 |
Pledges and grants receivable | $1,793,731 |
Accounts receivable, net | $153,245 |
Loans from Officers, Directors, or Controlling Persons | $0 |
Loans from Disqualified Persons | $0 |
Notes and loans receivable | $0 |
Inventories for sale or use | $0 |
Prepaid expenses and deferred charges | $155,935 |
Net Land, buildings, and equipment | $0 |
Investments—publicly traded securities | $0 |
Investments—other securities | $0 |
Investments—program-related | $0 |
Intangible assets | $0 |
Other assets | $0 |
Total assets | $3,430,467 |
Accounts payable and accrued expenses | $425,113 |
Grants payable | $0 |
Deferred revenue | $42,250 |
Tax-exempt bond liabilities | $0 |
Escrow or custodial account liability | $0 |
Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
Secured mortgages and notes payable | $0 |
Unsecured mortgages and notes payable | $0 |
Other liabilities | $0 |
Total liabilities | $467,363 |
Net assets without donor restrictions | $0 |
Net assets with donor restrictions | $0 |
Capital stock or trust principal, or current funds | $0 |
Paid-in or capital surplus, or land, building, or equipment fund | $0 |
Retained earnings, endowment, accumulated income, or other funds | $2,963,104 |
Total liabilities and net assets/fund balances | $3,430,467 |
Over the last fiscal year, Washington Tourism Alliance has awarded $193,000 in support to 17 organizations.
Grant Recipient | Amount |
---|---|
ECONOMIC ALLIANCE OF LEWIS COUNTY PURPOSE: OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY | $10,000 |
BELLINGHAM WHATCOM COUNTY TOURISM PURPOSE: OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY | $10,000 |
CENTRO CULTURAL MEXICANO PURPOSE: OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY | $10,000 |
WOODINVILLE WINE COUNTRY PURPOSE: OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY | $10,000 |
TRI COUNTY ECONOMIC DEVELOPMENT DISTRICT PURPOSE: OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY | $10,000 |
KITTITAS ENVIRONMENTAL EDUCATION NETWORK PURPOSE: OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY | $20,000 |