Washington Tourism Alliance
- Assets
- $3.8m
- Revenue
- $5.1m
- Investments
- $0.0
- Employees
- 4
- Location
- Seattle, WA
- Founding
- 05/2012
- Data as of
- 12/2021
- EIN
- 45-0636440
Organization Overview
Washington Tourism Alliance, operating under the name State Of Washington Tourism, is located in Seattle, WA. The organization was established in 2012. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, State Of Washington Tourism employed 4 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. State Of Washington Tourism is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, State Of Washington Tourism generated $5.1m in total revenue. This organization has experienced exceptional growth, as over the past 7 years, it has increased revenue by an average of 30.2% each year . All expenses for the organization totaled $3.7m during the year ending 12/2021. While expenses have increased by 25.7% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON (CONT'D SCHED O)TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE WASHINGTON TOURISM ALLIANCE (WTA) WAS FORMED IN 2011 AND IS A 501(C)(6) NOT FOR PROFIT MEMBER ASSOCIATION. AFTER THE CLOSURE OF THE STATE-RUN TOURISM OFFICE, THE WTA WAS ESTABLISHED BY INDUSTRY STAKEHOLDERS WITH THE SOLE MISSION OF SUSTAINING WASHINGTON STATE DESTINATION TOURISM MARKETING FOR WASHINGTON STATE. THE WTA PROCURES AND ADMINISTERS FUNDS FOR STATEWIDE DESTINATION TOURISM MARKETING ACTIVITIES AND CREATES AND IMPLEMENTS A STRATEGIC STATEWIDE DESTINATION-MARKETING PLAN. THE WASHINGTON TOURISM ALLIANCE HOSTS SEVERAL EVENTS THROUGHOUT THE YEAR AIMED AT PROMOTING TOURISM AND MEMBERSHIP. THE TOURISM CONFERENCE AND OTHER EVENTS WERE VIRTUAL IN 2021 DUE TO THE CONTINUING IMPACTS OF THE COVID-19 PANDEMIC IMPACTS. THESE EVENTS ARE OPEN TO BOTH MEMBERS AND NON MEMBERS AND GIVE AN OPPORTUNITY FOR THE WTA TO PRESENT YEARLY ACCOMPLISHMENTS AND ENGAGE THE TOURISM INDUSTRY IN ITS FUTURE DIRECTION.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
David Blandford Executive Director | Officer | 40 | $200,000 |
Mike Moe Director Of Tourism | 40 | $113,218 | |
Andi Day Chair/vice Chair (see Sched O) | OfficerTrustee | 5 | $0 |
Ron Peck Vice Chair | OfficerTrustee | 2 | $0 |
Meg Winchester Secretary | OfficerTrustee | 1 | $0 |
Shiloh Burgess Chair Thru 6/2021 | OfficerTrustee | 5 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Adventure Advertising, Branding | 12/30/21 | $1,015,325 |
Tread Destination Development | 12/30/21 | $425,000 |
Brand Usa Advertising, Branding | 12/30/21 | $240,000 |
Dharma Maps Llc Destination Development | 12/30/21 | $300,000 |
Travelschape Llc Advertising | 12/30/21 | $285,719 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $5,025,230 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $5,025,230 |
| Total Program Service Revenue | $11,294 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $5,068,269 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $219,312 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $297,561 |
| Pension plan accruals and contributions | $15,037 |
| Other employee benefits | $8,998 |
| Payroll taxes | $42,495 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $32,166 |
| Fees for services: Accounting | $5,181 |
| Fees for services: Lobbying | $65,000 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $1,102,506 |
| Advertising and promotion | $1,623,988 |
| Office expenses | $4,288 |
| Information technology | $86,247 |
| Royalties | $0 |
| Occupancy | $1,645 |
| Travel | $19,048 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $51,291 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $2,898 |
| All other expenses | $575 |
| Total functional expenses | $3,673,879 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $326,225 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $3,255,326 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $265,167 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $3,846,718 |
| Accounts payable and accrued expenses | $247,696 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $247,696 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $3,599,022 |
| Total liabilities and net assets/fund balances | $3,846,718 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Travel Portland Portland, OR | $18,865,244 | $9,767,566 |
Association Of Washington Business Olympia, WA | $45,170,529 | $11,595,511 |
Master Builders Association Of King And Snohomish Counties Bellevue, WA | $50,140,289 | $12,586,024 |
Greater Seattle Chamber Of Commerce Seattle, WA | $24,652,320 | $11,051,510 |
Wafla Lacey, WA | $11,233,432 | $9,712,213 |
Portland Business Alliance Portland, OR | $2,909,182 | $8,830,293 |
Cloud Security Alliance Seattle, WA | $2,184,209 | $7,501,153 |
Northwest Power Pool Portland, OR | $3,491,594 | $6,118,374 |
Archbright Seattle, WA | $17,744,548 | $6,553,314 |
Associated General Contractors Of Washington Seattle, WA | $55,149,734 | $7,565,354 |
Fido Alliance Inc Beaverton, OR | $3,413,033 | $5,016,391 |
Usb Implementers Forum Inc Beaverton, OR | $6,239,445 | $5,610,966 |