Redtone Records is located in East Palo Alto, CA. The organization was established in 2019. According to its NTEE Classification (A68) the organization is classified as: Music, under the broad grouping of Arts, Culture & Humanities and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Redtone Records is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2023, Redtone Records generated $395.9k in total revenue. This organization has experienced exceptional growth, as over the past 5 years, it has increased revenue by an average of 20.8% each year . All expenses for the organization totaled $462.8k during the year ending 12/2023. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
REDTONE RECORDS IS AS A NONPROFIT, COMMUNITY-BASED RECORD LABEL AND RECORDING STUDIO THAT PROVIDES FREE, PROFESSIONAL MUSIC AND VIDEO PRODUCTION TO CULTURAL ARTISTS WITH POSITIVE MESSAGES. WE HAVE A SPECIFIC FOCUS ON PRESERVING AND PROMOTING VARIOUS FORMS OF TRADITIONAL AND ROOTS MUSIC FROM AROUND THE WORLD. ADDITIONALLY WE WILL BE CONDUCTING REGULAR YOUTH SONGWRITING COMPETITIONS, INCENTIVIZING POSITIVE LYRICAL CONTENT FROM YOUNG, ASPIRING, COMMUNITY ARTISTS. OUR ACTIVITIES INCLUDE: IDENTIFYING AND RECRUITING ARTISTS, BOTH LOCALLY AND INTERNATIONALLY; SUBSIDIZING TRAVEL AND LODGING EXPENSES FOR ARTIST RESIDENCIES WHEN APPLICABLE; OPERATING A COMMUNITY-BASED RECORDING STUDIO; PRODUCING MUSIC AND VIDEO; HOSTING AND PROMOTING CONCERTS, FESTIVALS AND SIMILAR ACTIVITIES; PURSUING SONG PLACEMENTS IN TV, FILM, ADVERTISING, ETC.; MARKETING AND PROMOTION OF REDTONE ARTISTS; SUBMITTING REDTONE PRODUCTIONS TO MAJOR ARTISTS FOR POSSIBLE PROGRAM REVENUE TO FUND REDTONE ACTIVITIES. REDTONE'S MISSIO
Describe the Organization's Program Activity:
Part 3 - Line 4a
FULFILLING A LONGTIME GOAL, IN 2023 WE BROUGHT ON TIFFANI MARIE AS REDTONE CO-CEO ALONGSIDE OUR FOUNDER, JUSTIN PHIPPS. TIFFANI IS NOT ONLY AN INFLUENTIAL MUSICAL ARTIST, ACTIVIST, AND EDUCATOR BUT ALSO A VISIONARY WHOSE GROUNDBREAKING DOCTORAL WORK IN BLACK HEALTH AND WELLNESS IS HELPING TO SHAPE AND SHARPEN REDTONES ORGANIZATIONAL CULTURE AND DIRECTION. SHE AND JUSTIN GO BACK OVER TWO DECADES AS COLLABORATORS IN MUSIC AND COMMUNITY WORK, AND WE ARE THRILLED TO HAVE TIFFANI IN OFFICIAL REDTONE LEADERSHIP. WE ALSO FINISHED PRODUCTION ON TIFFANIS FIRST REDTONE ALBUM THIS YEAR. 2023 ALSO SAW CONTINUED GROWTH IN REDTONES SUPPORT OF OUR OTHER ARTISTS. FOR MIKO MARKS, THAT SUPPORT WAS PRIMARILY FOCUSED ON SUSTAINING HER RISE AS AN ARTIST THROUGH LOCAL, NATIONAL, AND EVEN INTERNATIONAL TOURING. THIS INCLUDED ANOTHER US TOUR OPENING FOR LITTLE FEAT, WHICH WAS IMMEDIATELY FOLLOWED BY HER TOUR, ALONG WITH NUMEROUS FESTIVALS THROUGHOUT THE COUNTRY AND THE UK AND PERFORMANCES HERE IN THE BAY AREA. THROUGH THE ATTENTION SHE HAS BEEN GAINING FROM HER WORK WITH REDTONE, THIS YEAR, MIKO WAS HONORED WITH A DISPLAY IN THE AMERICAN CURRENTS EXHIBIT OF THE COUNTRY MUSIC HALL OF FAME. SHE IS ONE OF THE VERY FEW AFRICAN AMERICAN ARTISTS EVER TO BE FEATURED THERE. WE FINISHED PRODUCTION ON KIAZI MALONGAS SOPHOMORE ALBUM, ZU DIA NGOMA, A FANTASTIC COLLABORATIVE WORK BETWEEN KIAZI AND SEVERAL SINGERS AND MUSICIANS IN CONGO BRAZZAVILLE. WE BEGAN RELEASING THE ALBUMS FIRST SINGLES IN 2023 AND SUPPORTED KIAZI IN FORMING A LOCAL BAND TO BEGIN PERFORMING MATERIAL FROM THE ALBUM IN CONCERT. WE RELEASED AN EFFIE ZILCH LIVE ALBUM, BUILDING UPON A NEW COMMUNITY PARTNERSHIP WITH A LOCAL BOOKSTORE EAGER TO FEATURE LIVE MUSIC. FELDMANS BOOKS SHARES OUR VISION FOR CULTURAL AND COMMUNITY PRESERVATION AND BECAME A SIGNIFICANT PARTNER THIS YEAR AS WE CURATED NUMEROUS PERFORMANCES AND EVEN LIVE RECORDINGS IN THE SHOP. WE LAUNCHED A NEW BASEMENT CONCERT SERIES IN OUR OWN STUDIO, FEATURING CONCERTS BY SOJI ODUKOGBE, MIKO MARKS, ARTELIA GREEN, AND FRANK THIBEAUX. THESE AMAZING EVENTS WERE DESIGNED TO CURATE A SAFE AND SACRED SPACE IN WHICH TO BUILD COMMUNITY AND CELEBRATE CULTURE THROUGH MUSIC. UNDER TIFFANIS LEADERSHIP, WE BEGAN CONVENING REDTONE GATHERINGS TO BUILD A STRONGER COMMUNITY AMONG OUR ARTISTS AS A COLLECTIVE. WE ARE VERY ENCOURAGED BY WHAT WE SEE THROUGH THIS WORK AND ARE EAGER TO PROVIDE MORE SUPPORT FOR EACH ARTIST SO THAT THE COLLECTIVE CAN HAVE A MORE SIGNIFICANT IMPACT LOCALLY AND BEYOND AS WE WORK TOWARD CULTURAL AND COMMUNITY PRESERVATION THROUGH THE ARTS.
Name (title) | Role | Hours | Compensation |
---|---|---|---|
Justin Phipps Ed/pres/boar | OfficerTrustee | 40 | $14,230 |
Carlos Cabrera Board/treas/ | OfficerTrustee | 1 | $0 |
Olatunde Sobomehin Board | Trustee | 1 | $0 |
Statement of Revenue | |
---|---|
Federated campaigns | $0 |
Membership dues | $0 |
Fundraising events | $0 |
Related organizations | $0 |
Government grants | $0 |
All other contributions, gifts, grants, and similar amounts not included above | $192,473 |
Noncash contributions included in lines 1a–1f | $0 |
Total Revenue from Contributions, Gifts, Grants & Similar | $192,473 |
Total Program Service Revenue | $203,423 |
Investment income | $0 |
Tax Exempt Bond Proceeds | $0 |
Royalties | $0 |
Net Rental Income | $0 |
Net Gain/Loss on Asset Sales | $0 |
Net Income from Fundraising Events | $0 |
Net Income from Gaming Activities | $0 |
Net Income from Sales of Inventory | $0 |
Miscellaneous Revenue | $0 |
Total Revenue | $395,896 |
Statement of Expenses | |
---|---|
Grants and other assistance to domestic organizations and domestic governments. | $0 |
Grants and other assistance to domestic individuals. | $0 |
Grants and other assistance to Foreign Orgs/Individuals | $0 |
Benefits paid to or for members | $0 |
Compensation of current officers, directors, key employees. | $0 |
Compensation of current officers, directors, key employees. | $0 |
Compensation to disqualified persons | $0 |
Other salaries and wages | $0 |
Pension plan accruals and contributions | $0 |
Other employee benefits | $0 |
Payroll taxes | $0 |
Fees for services: Management | $0 |
Fees for services: Legal | $0 |
Fees for services: Accounting | $2,747 |
Fees for services: Lobbying | $0 |
Fees for services: Fundraising | $0 |
Fees for services: Investment Management | $0 |
Fees for services: Other | $223,022 |
Advertising and promotion | $39,778 |
Office expenses | $2,388 |
Information technology | $0 |
Royalties | $0 |
Occupancy | $40,861 |
Travel | $0 |
Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
Conferences, conventions, and meetings | $141,302 |
Interest | $0 |
Payments to affiliates | $0 |
Depreciation, depletion, and amortization | $2,641 |
Insurance | $4,261 |
All other expenses | $0 |
Total functional expenses | $462,812 |
Balance Sheet | |
---|---|
Cash—non-interest-bearing | $30,330 |
Savings and temporary cash investments | $0 |
Pledges and grants receivable | $0 |
Accounts receivable, net | $5,185 |
Loans from Officers, Directors, or Controlling Persons | $0 |
Loans from Disqualified Persons | $0 |
Notes and loans receivable | $0 |
Inventories for sale or use | $0 |
Prepaid expenses and deferred charges | $0 |
Net Land, buildings, and equipment | $17,459 |
Investments—publicly traded securities | $0 |
Investments—other securities | $0 |
Investments—program-related | $0 |
Intangible assets | $0 |
Other assets | $0 |
Total assets | $52,974 |
Accounts payable and accrued expenses | $122,214 |
Grants payable | $0 |
Deferred revenue | $19,125 |
Tax-exempt bond liabilities | $0 |
Escrow or custodial account liability | $0 |
Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
Secured mortgages and notes payable | $0 |
Unsecured mortgages and notes payable | $0 |
Other liabilities | $0 |
Total liabilities | $141,339 |
Net assets without donor restrictions | -$88,365 |
Net assets with donor restrictions | $0 |
Capital stock or trust principal, or current funds | $0 |
Paid-in or capital surplus, or land, building, or equipment fund | $0 |
Retained earnings, endowment, accumulated income, or other funds | $0 |
Total liabilities and net assets/fund balances | $52,974 |