San Luis Obispo Visitors & Conference Bureau Incorporated
- Assets
- $7.3m
- Revenue
- $9.8m
- Investments
- $0.0
- Employees
- 21
- Location
- San Luis Obispo, CA
- Founding
- 08/1990
- Data as of
- 06/2022
- EIN
- 77-0221126
Organization Overview
San Luis Obispo Visitors & Conference Bureau Incorporated, operating under the name Vist Slo Cal, is located in San Luis Obispo, CA. The organization was established in 1990. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Vist Slo Cal employed 21 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Vist Slo Cal is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Vist Slo Cal generated $9.8m in total revenue. This organization has experienced exceptional growth, as over the past 7 years, it has increased revenue by an average of 20.8% each year . All expenses for the organization totaled $8.4m during the year ending 06/2022. While expenses have increased by 20.7% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
TO INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
VISIT SLO LAUNCHED A $3.2 MILLION ADVERTISING CAMPAIGN, EXECUTING AN ALWAYS-ON MEDIA LAYER COMBINED WITH A NEW BRAND AWARENESS CAMPAIGN IN ITS PAID ADVERTISING EFFORTS. THE CAMPAIGN HIGHLIGHTED VARIOUS SLO CAL COMMUNITIES AND EXPERIENCES, ACHIEVING 228 MILLION IMPRESSIONS AND GARNERING 50.5 MILLION VIDEO VIEWS. A BRAND AWARENESS STUDY, COMPLETED AFTER THE BRAND CAMPAIGN RAN, CONFIRMED THE POSITIVE IMPACT OF THE ADVERTISING ON CONSUMER SENTIMENT AND ITS ABILITY TO DRIVE VISITATION, CONCLUDING A 2:1 RETURN ON INVESTMENT. IN ADDITION, VISIT SLO CAL COMPLETED A REDESIGN OF ITS WEBSITE AND ENHANCED ITS OWNED MEDIA CATALOG WITH HIGH-QUALITY BRAND IMAGERY AND VIDEO CONTENT. A SOCIAL MEDIA STRATEGY WAS CREATED TO INCREASE EXPOSURE AND ENGAGEMENT ON ALL SOCIAL CHANNELS. IN PARTNERSHIP WITH VISIT CALIFORNIA AND LOCAL DESTINATION PARTNERS, VISIT SLO CAL GENERATED MEDIA AWARENESS THAT RESULTED IN 100 DOMESTIC ARTICLES WITH 1.4 BILLION IMPRESSIONS AND 71 INTERNATIONAL ARTICLES WITH 86 MILLION IMPRESSIONS OF SLO CAL.
VISIT SLO CAL RETURNED TO A TRADITIONAL SALES STRATEGY WITH TRAVEL REOPENING ACROSS THE WORLD. THEY REACTIVATED THEIR REPRESENTATION IN THE UK AND IRELAND. THEY ATTENDED A CEO TRADE AND MEDIA MISSION IN MEXICO IN PARTNERSHIP WITH VISIT CALIFORNIA. THEY EXPANDED THEIR TRADE SHOW REPRESENTATION AND PARTNERSHIP IN THE RETURN OF IPW IN ORLANDO, FL. ADDITIONALLY, THEY CONTINUED THEIR RENEWED FOCUS ON EDUCATING TOUR OPERATORS AND TRAVEL ADVISERS WHO SELL CALIFORNIA.
VISIT SLO CAL ACTIVATED AN ADVOCACY PLAN THROUGHOUT FY 2022, THROUGH THE ADDITION OF A VICE PRESIDENT OF COMMUNITY ENGAGEMENT AND ADVOCACY. EFFORTS REMAINED FOCUSED ON EASING TRAVEL AND RECOVERY FOR THE TRAVEL & TOURISM INDUSTRY POST-PANDEMIC AND ENSURING THAT THE INDUSTRY'S VOICE WAS REPRESENTED ON ISSUES THAT MATTERED TO INVESTORS AND PARTNERS AT THE LOCAL, STATE, AND NATIONAL LEVEL. VISIT SLO CAL ALSO ADVANCED EFFORTS ON BOARD-PRIORITIZED RECOMMENDATIONS FROM EXPERIENCE SLO CAL 2050, ITS 30-YEAR DESTINATION MANAGEMENT STRATEGY.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Chuck Davison President & CEO | Officer | 40 | $300,783 |
Cathy Cartier Chief Marketing Officer | 40 | $114,363 | |
Hemant Patel Chair | OfficerTrustee | 2 | $0 |
Clint Pearce Former Chair | OfficerTrustee | 2 | $0 |
Aaron Graves Vice Chair | OfficerTrustee | 2 | $0 |
Amar Sohi Treasurer | OfficerTrustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $151,056 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $151,056 |
| Total Program Service Revenue | $9,415,471 |
| Investment income | $20,955 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $9,818,447 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $573,082 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $820,314 |
| Pension plan accruals and contributions | $39,792 |
| Other employee benefits | $57,658 |
| Payroll taxes | $96,549 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $25,659 |
| Fees for services: Accounting | $61,475 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $2,293,904 |
| Advertising and promotion | $3,236,648 |
| Office expenses | $38,393 |
| Information technology | $50,664 |
| Royalties | $0 |
| Occupancy | $119,591 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $315,734 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $27,158 |
| Insurance | $16,934 |
| All other expenses | $56,739 |
| Total functional expenses | $8,391,422 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,814,034 |
| Savings and temporary cash investments | $1,583,062 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $2,242,036 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $403,664 |
| Net Land, buildings, and equipment | $243,975 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $15,750 |
| Total assets | $7,302,521 |
| Accounts payable and accrued expenses | $658,101 |
| Grants payable | $0 |
| Deferred revenue | $11,400 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $669,501 |
| Net assets without donor restrictions | $6,633,020 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $7,302,521 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that San Luis Obispo Visitors & Conference Bureau Incorporated has recieved totaling $10,000.
| Awarding Organization | Amount |
|---|---|
Dignity Health San Francisco, CA PURPOSE: Community health | $10,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
San Francisco Travel Association San Francisco, CA | $17,687,275 | $15,738,684 |
Citadel Economic Development Corporation San Bernardino, CA | $7,215,242 | $16,438,545 |
Greater Phoenix Convention & Visitors Bureau Phoenix, AZ | $19,191,750 | $16,242,591 |
Long Beach Area Convention And Visitors Bureau Inc Long Beach, CA | $4,784,571 | $9,189,036 |
San Luis Obispo Visitors & Conference Bureau Incorporated San Luis Obispo, CA | $7,302,521 | $9,818,447 |
Smcu Community Fund Redwood City, CA | $1,513,371 | $6,964,137 |
Maui Economic Development Board Inc Medb Kihei, HI | $10,649,362 | $7,742,311 |
Greater Phoenix Economic Council Phoenix, AZ | $6,926,984 | $7,545,492 |
Santa Monica Travel & Tourism Santa Monica, CA | $2,868,308 | $7,126,411 |
Providence Foundation Of San Francisco San Francisco, CA | $2,572,916 | $7,012,697 |
La Cocina Inc San Francisco, CA | $10,601,250 | $8,307,558 |
Cplc Nevada Inc Phoenix, AZ | $8,204,824 | $6,300,794 |