The reThink Israel Initiative Inc
- Assets
- $78.3k
- Revenue
- $1.4m
- Investments
- $0.0
- Employees
- 2
- Location
- Bridgewater, NJ
- Founding
- 03/2012
- Data as of
- 12/2019
- EIN
- 45-2443461
Organization Overview
The reThink Israel Initiative Inc is located in Bridgewater, NJ. The organization was established in 2012. According to its NTEE Classification (B90) the organization is classified as: Educational Services, under the broad grouping of Education and related organizations. As of 12/2019, reThink Israel Initiative Inc employed 2 individuals. reThink Israel Initiative Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2019, reThink Israel Initiative Inc generated $1.4m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 5 years, the organization has seen revenues fall by an average of (7.1%) each year. All expenses for the organization totaled $526.2k during the year ending 12/2019. As we would expect to see with falling revenues, expenses have declined by (29.5%) per year over the past 5 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2019
Describe the Organization's Mission:
Part 3 - Line 1
THE ORGANIZATION PROVIDES THE WORLD, WITH RELEVANT INFORMATION ABOUT ISRAEL, THE COUNTRY, ITS PEOPLE AND ITS TRADITIONS. THE OBJECTIVE IS TO INFORM AND EDUCATE PEOPLE, AND HELP THEM FORM ACCURATE AND INFORMED OPINIONS REGARDING ISRAEL AND ITS PEOPLE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE ORGANIZATIONS TARGETED CAMPAIGNS SEEK TO MOVE THE LACK OF KNOWLEDGE AND GROWING APATHY TO ONE OF ENGAGEMENT WITH ISRAELIS AND ISRAEL. THE ORGANIZATION RECENTLY CONDUCTED A COMPREHENSIVE STUDY ON AMERICAN ATTITUDES TOWARD ISRAEL, PAST AND PRESENT. AS A RESULT, ITS UNIQUE RE-THINK ISRAEL SOCIAL MEDIA CAMPAIGN, WAS LAUNCHED IN THE FOURTH QUARTER OF 2013 FOCUSING ON YOUNG ADULTS 18-24 YEARS OF AGE, WITH AN EMPHASIS ON COLLEGE STUDENTS ADDRESSING AMERICANS' INCREASINGLY DISENGAGED RELATIONSHIP WITH ISRAEL. THE ORGANIZATION HAS ADOPTED A NEW WEBSITE NAME IN JULY OF 2014 CALLED "FROMTHEGRAPEVINE.COM." IN ADDITION TO ITS PRESENCE ON FACEBOOK, TWITTER, INSTAGRAM, PINTEREST AND TUMBLR THE SOCIAL MEDIA REALM.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jonathan P Leven COO | 40 | $15,500 | |
Francis Stangota CFO | 15 | $3,500 | |
Lawrence Magid Chairman | OfficerTrustee | 1 | $0 |
Malcolm Hoenlein Director | Trustee | 1 | $0 |
Gerald Ostrov Treasurer/ceo | OfficerTrustee | 1 | $0 |
Leon Hertz Director | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Centro Inc Agency Fees/ Media | 12/30/15 | $270,040 |
Ami Horowitz Video Production | 12/30/15 | $8,000 |
Precision Strategies Social Media | 12/30/15 | $10,000 |
The Mother Nature Network Agency Fees | 12/30/15 | $2,190,825 |
Carol Panzer Market Research | 12/30/15 | $144,000 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,390,855 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,390,855 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,390,855 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $19,000 |
| Compensation of current officers, directors, key employees. | $4,727 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $36,500 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $425 |
| Payroll taxes | $1,625 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $0 |
| Office expenses | $2,774 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $370 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $9,500 |
| Insurance | $0 |
| All other expenses | $0 |
| Total functional expenses | $526,163 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $21,095 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $57,239 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $78,334 |
| Accounts payable and accrued expenses | $88,707 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $88,707 |
| Net assets without donor restrictions | -$10,373 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $78,334 |