Marketumbrella Org
- Assets
- $1.3m
- Revenue
- $1.2m
- Investments
- $0.0
- Employees
- 15
- Location
- New Orleans, LA
- Founding
- 12/2008
- Data as of
- 12/2021
- EIN
- 26-2477706
Organization Overview
Marketumbrella Org is located in New Orleans, LA. The organization was established in 2008. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Marketumbrella Org employed 15 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Marketumbrella Org is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Marketumbrella Org generated $1.2m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 6.5% each year. All expenses for the organization totaled $1.3m during the year ending 12/2021. While expenses have increased by 7.0% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
BY LEARNING, SHARING AND GROWING, MARKETUMBRELLA.ORG (MUO) CULTIVATES COMMUNITY MARKETS THAT UTILIZE LOCAL RESOURCES TO BOLSTER AUTHENTIC LOCAL TRADITIONS. MUO BELIEVES THAT AMBITIOUS SOCIAL, HEALTH, ENVIRONMENTAL AND FINANCIAL GOALS ARE ACHIEVED IF TRUST AND RESPECT ARE PRESENT. MUO'S PROGRAMS INVOLVE ASSISTING OTHER MARKETS TO MEASURE THEIR OWN ECONOMIC IMPACT USING THEIR OWN DEVELOPED TOOLS, HOSTING WORKSHOPS IN DEVELOPING FUNDING STRATEGIES AND BEST PRACTICES, AND LAUNCHING AND CONDUCTING A NUMBER OF PROGRAMS THAT TARGET SPECIFIC AGRICULTURALLY BASED ENTERPRISES. MUO SERVES BOTH RESEARCH AND PRACTITIONER BY TESTING THEORIES ABOUT PUBLIC MARKETS VIA THE OPERATION OF ITS LONGEST RUNNING PROGRAM, THE CRESCENT CITY FARMERS MARKET.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CRESCENT CITY FARMERS MARKET (CCFM) IS THE HALLMARK PROJECT FOR MUO, WHERE STAFF AND LOCAL VENDORS PROVIDE A PROFESSIONALLY RUN FARMERS MARKET SIX DAYS PER WEEK IN ORLEANS AND JEFFERSON PARISHES. CCFM ENSURES THAT EVERYONE FROM KIDS TO SENIORS HAS ACCESS TO HEALTHY LOCAL FOODS. THE CCFM IS INSTRUMENTAL IN BRINGING THE COMMUNITY TOGETHER WITH LOCAL FOOD PRODUCERS AS THEY SHARE INFORMATION AND TRANSACT BUSINESS.
MARKET MATCH - MUO BELIEVES FARMERS MARKETS SHOULD BENEFIT FARMERS, SHOPPERS, AND THE WIDE COMMUNITY. THROUGH MARKET MATCH, MUO OFFERS INCENTIVES TO VULNERABLE CONSUMERS TO PURCHASE THE BEST LOCAL PRODUCE AVAILABLE AT OUR MARKETS AND REFRESH FARMERS MARKET. PARTICIPANTS ENJOY THE MAGIC OF FARMERS MARKETS BY ACTIVELY PURCHASING LOCAL FOODS DIRECTLY FROM FARMERS AND FISHERS.
MARKET MOMMAS CLUB IS A BREASTFEEDING INCENTIVE PROGRAM OPEN TO MOTHERS AND MOTHERS-TO-BE WHO ARE BREASTFEEDING OR PLANNING TO BREASTFEED AND CURRENTLY ELIGIBLE FOR LOUISIANA MEDICAID. MOMS ARE PARTNERED WITH A BREASTFEEDING PEER GROUP FOR SUPPORT AND THE OPPORTUNITY TO BECOME A MARKET MOMMAS CLUB MEMBER. MEMBERS RECEIVE $80 PER MONTH FOR UP TO SIX MONTHS OR UNTIL THE PROGRAM'S END.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Cordelia Heaney Executive Director | Officer | 40 | $78,446 |
Avery Corenswet Vice-President | Officer | 2 | $0 |
David Waller Director | Officer | 2 | $0 |
Amy Corcoran Treasurer | Officer | 2 | $0 |
Elisa Munoz President | Officer | 2 | $0 |
Caroline Gray Director | Trustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,061,871 |
| Noncash contributions included in lines 1a–1f | $168,891 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,061,871 |
| Total Program Service Revenue | $150,379 |
| Investment income | $197 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $1,792 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,214,239 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $11,500 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $450,197 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $51,022 |
| Payroll taxes | $34,208 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $146,420 |
| Advertising and promotion | $66,384 |
| Office expenses | $25,627 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $168,891 |
| Travel | $4,773 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $662 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $3,528 |
| Insurance | $21,096 |
| All other expenses | $9,490 |
| Total functional expenses | $1,251,832 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $905,007 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $200,000 |
| Accounts receivable, net | $152,192 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $1,581 |
| Prepaid expenses and deferred charges | $9,101 |
| Net Land, buildings, and equipment | $18,992 |
| Investments—publicly traded securities | $6,229 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $2,475 |
| Other assets | $0 |
| Total assets | $1,295,577 |
| Accounts payable and accrued expenses | $83,470 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $46,260 |
| Total liabilities | $129,730 |
| Net assets without donor restrictions | $1,012,977 |
| Net assets with donor restrictions | $152,870 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,295,577 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Marketumbrella Org has recieved totaling $1,000.
| Awarding Organization | Amount |
|---|---|
Bentson Foundation Wayzata, MN PURPOSE: GENERAL | $1,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Mississippi County Arkansas Economic Opportunity Commission In Blytheville, AR | $4,387,153 | $19,452,667 |
Saisd Historic Preservation Corporation San Antonio, TX | $3,795,273 | $2,962,141 |
Whole Planet Foundation Austin, TX | $10,584,602 | $6,202,281 |
East Central Planning & Development District Inc<410 Decatur St Newton, MS | $22,970,956 | $8,929,943 |
Frazier Revitalization Inc Dallas, TX | $12,774,298 | $14,569,658 |
Corpus Christi Area Convention And Tourist Bureau Inc Corpus Christi, TX | $2,305,137 | $5,577,829 |
Edinburg Economic Development Corporation Edinburg, TX | $67,135,031 | $9,281,578 |
Market Lubbock Economic Development Corporation Lubbock, TX | $8,726,484 | $8,303,064 |
Lubbock Economic Development Alliance Inc Lubbock, TX | $29,508,777 | $13,680,218 |
Northwest Arkansas Economic Development District Inc Harrison, AR | $3,285,809 | $5,390,544 |
Mcallen Economic Development Corporation Mcallen, TX | $25,789,547 | $5,490,638 |
Greater Brownsville Incentives Corporation Brownsville, TX | $32,068,237 | $6,507,551 |