Association Of Genuine Alaska Pollock Producers

Organization Overview

Association Of Genuine Alaska Pollock Producers is located in Seattle, WA. The organization was established in 2019. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2022, Association Of Genuine Alaska Pollock Producers employed 2 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Association Of Genuine Alaska Pollock Producers is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2022, Association Of Genuine Alaska Pollock Producers generated $3.6m in total revenue. This organization has experienced exceptional growth, as over the past 8 years, it has increased revenue by an average of 22.5% each year . All expenses for the organization totaled $2.8m during the year ending 12/2022. While expenses have increased by 27.0% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

BUILD DEMAND FOR AND RAISE AWARENESS OF WILD ALASKA POLLOCK.

Describe the Organization's Program Activity:

Part 3 - Line 4a

COMMUNICATIONS. THE ASSOCIATION MAINTAINS A WEBSITE AND SOCIAL MEDIA PLATFORMS TO EDUCATE CUSTOMERS AND CONSUMERS ABOUT ALASKA POLLOCK. THE ASSOCIATION ALSO HIRES SPOKESPERSONS TO TALK ABOUT ALASKA POLLOCK ON THEIR PLATFORMS TO HELP BUILD AWARENESS AND DEMAND FOR THE FISH.


PARTNERSHIPS & INDIVIDUAL MARKET PROJECTS. THE ASSOCIATION PARTNERS WITH FOOD BRANDS TO ENCOURAGE THEM TO INCLUDE ALASKA POLLOCK IN THEIR FORMULATIONS AND PLACE THE NAME OF THE FISH ON FRONT OF PACKAGE AND INCLUDED IN MARKETING CAMPAIGNS.


RESEARCH & MARKET ANALYSIS. THE ASSOCIATION CONDUCTS GLOBAL CONSUMER AND MARKET RESEARCH INCLUDING SURVEYS AND FOCUS GROUPS TO DETERMINE THE AWARENESS AND DEMAND FOR ALASKA POLLOCK AND TO TEST MARKETING MESSAGES.


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Board, Officers & Key Employees

Name (title)Compensation
Mikel Durham
Chair Thru 02/28/22
$0
Doug Christensen
Chair Thru 06/17/22, Treasurer
$0
Bob Desautel
Chair
$0
Joe Bundrant
Member
$0
Eric Deakin
Member
$0
Tom Enlow
Member
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Ketchum Inc
Public Relations
$818,500
Trans-ocean Products
Seafood Wholesaler
$150,000
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$5,000
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$5,000
Total Program Service Revenue$3,444,703
Investment income $10,474
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $3,600,281

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