Tuolumne County Visitors Bureau Incorporated
- Assets
- $1.6m
- Revenue
- $1.8m
- Investments
- $0.0
- Employees
- 13
- Location
- Sonora, CA
- Founding
- 08/1984
- Data as of
- 06/2022
- EIN
- 94-2832157
Organization Overview
Tuolumne County Visitors Bureau Incorporated is located in Sonora, CA. The organization was established in 1984. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Tuolumne County Visitors Bureau Incorporated employed 13 individuals. This organization is the central organization for a national or regional group of organizations. Tuolumne County Visitors Bureau Incorporated is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Tuolumne County Visitors Bureau Incorporated generated $1.8m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 9.9% each year. All expenses for the organization totaled $2.0m during the year ending 06/2022. While expenses have increased by 11.6% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
TUOLUMNE COUNTY VISITORS BUREAU, DBA VISIT TUOLUMNE COUNTY IS THE MARKETING ORGANIZATION DESIGNATED TO PROMOTE TOURISM IN TUOLUMNE COUNTY ON A REGIONAL, STATEWIDE, NATIONAL, AND GLOBAL LEVEL, FOCUSING ON A STRATEGIC MARKETING PLAN USING PRINT, ON-LINE, SOCIAL MEDIA, TELEVISION, RADIO, AND PUBLIC RELATIONS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE 2021-2022 ANNUAL REPORT HIGHLIGHTS THE FOLLOWING ITEMS:- EXPANDED DOMESTIC MARKETS TO SEATTLE, PHOENIX, LAS VEGAS AND HOUSTON AS WECONTINUED TO RECOVER FROM COVID-19- RESUMED INTERNATIONAL MARKETING REPRESENTATION IN THE UNITED KINGDOM ANDCANADA. ALSO ADDED MEXICO REPRESENTATION LATE IN THE YEAR.- RENEWED FOCUS ON INCREASING MID-WEEK OFF-PEAK TRAVEL TO TUOLUMNE COUNTY- HOSTED THE OUTDOOR WRITERS CONFERENCE OF CALIFORNIA IN FALL 2021- FOCUSED COMMUNITY OUTREACH/LOCAL MARKETING INCLUDING THE HEALTHY PLEDGEPROGRAM , A LOCAL BUSINESS COMMITMENT TO CREATING AND PROVIDING A CLEAN, SAFE,AND HEALTHY ENVIRONMENT FOR RESIDENTS AND VISITORS AS BUSINESSES ANDORGANIZATIONS REOPENED WITH COVID-19 RESTRICTIONS. THE PROGRAM EXPIRED IN APRIL2022.- RESTAURANT WEEK AN ANNUAL CELEBRATION OF LOCAL CUISINE, RESTAURANTS BAKERIES,CHEFS, WINE AND CIDER MAKERS, BREWERIES AND FOOD PRODUCERS AND IS ACOLLABORATIVE WAY TO SHARE THE BOUNTY OF TUOLUMNE COUNTY- WANDER FREELY CAMPAIGN TO INSPIRE FAMILY, FRIENDS AND SOLO GETAWAYS PRIMARILYFOCUSED ON TUOLUMNE COUNTYS MANY OUTDOOR EXPERIENCES, WIDE-OPEN SPACES ANDCHARMING TOWNS- SUSTAINABILITY CAMPAIGN PILLARS OF THE CAMPAIGN ARE TO PROTECT THE ENVIRONMENTAND CULTURAL/HISTORICAL RESOURCES, AND REGIONAL IDENTITY. PROTECT AND ENHANCERESIDENT QUALITY OF LIFE. FOSTER A VIBRANT ECONOMY. PROVIDE FOR AN EXCELLENTVISITOR EXPERIENCE. ENSURE ENJOYMENT BY FUTURE GENERATIONS. CAMPAIGN MESSAGINGAND ADS INCLUDE: LEAVE NO TRACE AND TOO COOL TO TRASH.- TUOLUMNE COUNTY ART WEEK A CELEBRATION OF ALL ART FORMS THAT ARE DEEPLYROOTED IN TUOLUMNE COUNTY, COINCIDING WITH CALIFORNIAS ARTS, CULTURE ANDCREATIVITY MONTH. LOCAL ARTISTS, AND RELATED ORGANIZATIONS AND BUSINESS THATPROMOTE THE ARTS WERE INVITED TO PARTICIPATE IN THE PROMOTIONAL CAMPAIGN.- TRAIL HEADS PROGRAM DESIGNED TO HELP PEOPLE ENJOY THE OUTDOORS, THE TRAIL HEADSPROGRAM POSITIONS VIST TUOLUMNE COUNTY AS A RESOURCE FOR HIKERS, BIKERS AND ALLTRAIL ENTHUSIASTS.- 2022 TRAVEL GUIDE A COMPREHENSIVE GUIDE TO VISIT TUOLUMNE COUNTY HIGHLIGHTINGAREA ATTRACTIONS, PARKS, LODGING, RESTAURANTS, MUSEUMS AND MORE MEMBERBUSINESSES. 75,000 COPIES WERE PRINTED AND A DIGITAL VERSION IS AVAILABLE ON-LINE.- CRAFT BEVERAGE TRAIL DEVELOPED AND PROMOTED CRAFT BEVERAGE TRAIL ENCOURAGINGVISITATION THROUGHOUT THE ENTIRE COUNTY- MEETING PLANNERS GUIDE DEVELOPED ON-LINE MEETING PLANNERS GUIDE TO FURTHERPROMOTE MID-WEEK, OFF-PEAK VISITATION- MARKETING PARTNERSHIPS FOR REGIONAL, STATE, NATIONAL AND INTERNATIONALREPRESENTATIONS VISIT TUOLUMNE COUNTY PARTNERS WITH REGIONAL, STATE, NATIONALAND INTERNATIONAL MARKETING ORGANIZATIONS. THESE PARTNERSHIPS ALLOW VISITTUOLUMNE COUNTY TO LEVERAGE FUNDING AND CAPTURE ADDITIONAL MARKETS WHILEINCREASING TUOLUMNE COUNTYS OUTREACH REGIONALLY AND INTERNATIONALLY.- COMMUNITY INVESTMENT PROGRAM VISIT TUOLUMNE COUNTY SETS ASIDE FUNDSANNUALLY TO SPONSOR COMMUNITY EVENTS THAT DRIVE TOURISM AND TO SUPPORTPROJECTS THAT SUPPORT TOURISM-RELATED ACTIVITIES, SUCH AS TRAIL BUILDING.- MULTI-PLATFORM AND TARGETED ADVERTISING CAMPAIGNS INCLUDING PRINT, RADIO,TELEVISION AND DIGITAL MEDIA2021-2022 TUOLUMNE COUNTY TOURISM STATSTOTAL DIRECT TRAVEL SPENDING IN 2020: $241.8 MILLIONTOURISM INDUSTRY EMPLOYEMENT IN 2020: 2,300 JOBSGOVERNMENT REVENUE GENERATED BY TOURISMLOCAL SALES TAX RECEIPTS: $10 MILLIONSTATE SALES TAX RECEIPTS: $11 MILLIONTRANSIET OCCUPANY TAX: $7.1 MILLION
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Lisa Mayo President & CEO | Officer | 40 | $113,002 |
Stephanie Mccaffrey Sec/treasurer | Trustee | 1 | $0 |
Judy Grossman Vice Chair | Trustee | 1 | $0 |
Parkyre Zelinsky-Salcedo Director | Trustee | 1 | $0 |
Launa Valente Director | Trustee | 1 | $0 |
Katie Dunn Chairperson | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $31,119 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $1,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,671,253 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,703,372 |
| Total Program Service Revenue | $93,879 |
| Investment income | $372 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $352 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,797,975 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $113,002 |
| Compensation of current officers, directors, key employees. | $8,606 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $171,252 |
| Pension plan accruals and contributions | $7,847 |
| Other employee benefits | $27,691 |
| Payroll taxes | $24,208 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $21,359 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $15,204 |
| Advertising and promotion | $1,465,944 |
| Office expenses | $27,166 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $31,479 |
| Travel | $6,580 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $17,161 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $8,332 |
| Insurance | $3,943 |
| All other expenses | $215 |
| Total functional expenses | $1,966,115 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $864,203 |
| Savings and temporary cash investments | $262,304 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $753 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $2,529 |
| Prepaid expenses and deferred charges | $95,795 |
| Net Land, buildings, and equipment | $96,395 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $298,529 |
| Total assets | $1,620,508 |
| Accounts payable and accrued expenses | $237,539 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $111,447 |
| Total liabilities | $348,986 |
| Net assets without donor restrictions | $1,271,522 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,620,508 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Tuolumne County Visitors Bureau Incorporated has recieved totaling $7,500.
| Awarding Organization | Amount |
|---|---|
Sonora Area Foundation Sonora, CA PURPOSE: LOCAL PROGRAM | $7,500 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
San Francisco Travel Association San Francisco, CA | $17,687,275 | $15,738,684 |
Citadel Economic Development Corporation San Bernardino, CA | $7,215,242 | $16,438,545 |
Greater Phoenix Convention & Visitors Bureau Phoenix, AZ | $19,191,750 | $16,242,591 |
Long Beach Area Convention And Visitors Bureau Inc Long Beach, CA | $4,784,571 | $9,189,036 |
San Luis Obispo Visitors & Conference Bureau Incorporated San Luis Obispo, CA | $7,302,521 | $9,818,447 |
Smcu Community Fund Redwood City, CA | $1,513,371 | $6,964,137 |
Maui Economic Development Board Inc Medb Kihei, HI | $10,649,362 | $7,742,311 |
Greater Phoenix Economic Council Phoenix, AZ | $6,926,984 | $7,545,492 |
Santa Monica Travel & Tourism Santa Monica, CA | $2,868,308 | $7,126,411 |
Providence Foundation Of San Francisco San Francisco, CA | $2,572,916 | $7,012,697 |
La Cocina Inc San Francisco, CA | $10,601,250 | $8,307,558 |
Cplc Nevada Inc Phoenix, AZ | $8,204,824 | $6,300,794 |