United States Of Care Campaign

TO ENSURE THAT EVERYONE HAS ACCESS TO QUALITY, AFFORDABLE HEALTH CARE REGARDLESS OF HEALTH STATUS, SOCIAL NEED, OR INCOME.

PROGRAM: POLICY AND EXTERNAL AFFAIRS; RESEARCH AND COMMUNITY ENGAGEMENT; AND SOLUTIONS INNOVATION LAB - UNITED STATES OF CARE LISTENS TO PEOPLE ACROSS THE COUNTRY AND WORKS TO DEVELOP AND ENACT SOLUTIONS TO BUILD THE HEALTH CARE SYSTEM THAT MEETS PEOPLE'S NEEDS. ACROSS DEMOGRAPHICS, PEOPLE WANT A SYSTEM THAT IS AFFORDABLE, DEPENDABLE, PERSONALIZED, AND UNDERSTANDABLE AND UNITED SOLUTIONS FOR CARE, OUR ONE OF KIND ROADMAP OF TARGETED SOLUTIONS CAN DRIVE COLLECTIVE ACTION TOWARDS THESE GOALS.USOFCARE IS A LEADING EXPERT IN UNDERSTANDING PEOPLE'S HEALTH CARE NEEDS, EMOTIONS, EXPERIENCE AND THE LANGUAGE THEY USE, WHICH WE TRANSLATE INTO SOLUTIONS TO DRIVE IMPACTFUL CHANGE. THIS YEAR, WE CONDUCTED DEEP LISTENING WITH WOMEN OF COLOR TO BETTER UNDERSTAND THEIR PERSPECTIVES ON MATERNITY CARE TO IDENTIFY WHERE AND HOW OUR SYSTEM MOST OFTEN FAILS WOMEN ACROSS THEIR PREGNANCY AND POSTPARTUM JOURNEYS. OUR TEAM ALSO CONDUCTED ON THE GROUND LISTENING SESSIONS IN COLORADO TO LEARN MORE ABOUT THE EXPERIENCES OF PEOPLE OF DIFFERENT DEMOGRAPHICS ACROSS THE STATE IN RECEIVING CULTURALLY RESPONSIVE CARE. USOFCARE ALSO CONDUCTED MIXED METHODS RESEARCH TO BETTER UNDERSTAND PEOPLE'S ATTITUDES ABOUT APPROACHES TO CARE THAT REWARD QUALITY OVER QUANTITY, OFTEN REFERRED TO AS VALUE-BASED CARE. WE LEARNED THAT PEOPLE WANT MORE TIME WITH THEIR DOCTORS AND MORE PERSONALIZED CARE, IN WHICH THEY ARE TREATED AS A WHOLE PERSON RATHER THAN A SERIES OF SYMPTOMS. UTILIZING OUR RESEARCH FINDINGS, WE PRODUCED MESSAGING RECOMMENDATIONS FOR HEALTH CARE LEADERS TO MORE EFFECTIVELY DESCRIBE THIS VALUE-BASED CARE APPROACH AS "PATIENT-FIRST CARE AND WIDELY SHARED THESE MESSAGING RECOMMENDATIONS THROUGH BRIEFINGS, MEETINGS AND MEDIA OUTREACH. AFFORDABILITY, AND ANXIETY ABOUT AFFORDING THE COST OF CARE, REMAINS PEOPLE'S TOP HEALTH CARE CONCERN. USOFCARE PARTNERED TO ADVANCE LEGISLATION AT THE STATE AND FEDERAL LEVEL TO HELP ADDRESS THE HIGH COST OF CARE, INCLUDING THE LOWER COST MORE TRANSPARENCY ACT, WHICH WAS APPROVED BY THE HOUSE BY A WIDE BIPARTISAN MARGIN. WE LAUNCHED A DEDICATED WEBSITE (HIDDENCOSTOFCARE.COM) WITH INFORMATION AND RESOURCES FOR POLICYMAKERS ON POLICIES TO ADDRESS THE HEALTH CARE AFFORDABILITY CRISIS. USOFCARE ALSO WORKED TO PROTECT PEOPLE'S ACCESS TO NO-COST PREVENTIVE CARE, WHICH HAS BEEN ENDANGERED FOR MORE THAN 150 MILLION AMERICANS DUE TO AN INITIAL DECISION IN THE BRAIDWOOD MANAGEMENT INC. VS. BECERRA CASE. USOFCARE SUBMITTED AN AMICUS BRIEF TO THE 5TH CIRCUIT COURT OF APPEALS, JOINED BY 16 PARTNER ORGANIZATIONS, HIGHLIGHTING HOW THE ELIMINATION OF COST-FREE COVERAGE OF PREVENTIVE SERVICES WOULD DRAMATICALLY REDUCE PEOPLE'S USE OF THIS IMPORTANT CARE. USOFCARE ALSO WORKED TO ADVANCE STATE LEVEL PROTECTIONS FOR PREVENTIVE SERVICES WHILE THE COURT CASE PROGRESSED, TESTIFYING IN TWO STATES, DRAFTING MODEL LEGISLATION AND DRAFTING AND PROVIDING A WIDE RANGE OF EDUCATIONAL, ACTIONABLE RESOURCES FOR PARTNERS, ALL HOUSED ON OUR ONLINE PREVENTIVE SERVICES HUB.

COMMUNICATIONS - IN 2023, UNITED STATES OF CARE CELEBRATED ITS FIVE-YEAR ANNIVERSARY BY SIGNIFICANTLY ELEVATING OUR MEDIA PRESENCE AND POSITIONING OURSELVES AS A TRUSTED VOICE IN HEALTH CARE POLICY. OUR TEAM SUCCESSFULLY REBRANDED VALUE-BASED CARE TO PATIENT-FIRST CARE AFTER SIX MONTHS OF STRATEGIC MESSAGING RESEARCH, HELPING TO SHIFT THE NARRATIVE AROUND CARE MODELS. WE LED THE MEDIA EFFORTS SURROUNDING A COALITION'S AMICUS BRIEF IN THE PIVOTAL BRAIDWOOD V. BECERRA CASE, GARNERING NATIONAL ATTENTION FOR THE IMPLICATIONS ON PREVENTIVE CARE. OUR COMMUNICATIONS WORK ALSO AMPLIFIED STATE-LEVEL POLICY INITIATIVES THAT EXPANDED COVERAGE AND REDUCED HEALTH CARE COSTS FOR MILLIONS OF PEOPLE. ADDITIONALLY, WE LAID THE GROUNDWORK FOR OUR 100 WEEKS PROJECT, PLANNING THE LAUNCH OF THIS SIGNIFICANT INITIATIVE AIMED AT IMPROVING MATERNAL HEALTH OUTCOMES.