Visit Santa Cruz County
- Assets
- $2.1m
- Revenue
- $3.1m
- Investments
- $0.0
- Employees
- 11
- Location
- Santa Cruz, CA
- Founding
- 07/1997
- Data as of
- 06/2022
- EIN
- 77-0200405
Organization Overview
Visit Santa Cruz County is located in Santa Cruz, CA. The organization was established in 1997. As of 06/2022, Visit Santa Cruz County employed 11 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Santa Cruz County is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Visit Santa Cruz County generated $3.1m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 5.9% each year. All expenses for the organization totaled $3.0m during the year ending 06/2022. While expenses have increased by 5.9% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
CITY & COUNTY TOURISM PROMOTION
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE ORGANIZATION PROMOTED SANTA CRUZ CITY & COUNTY AS A TOURIST AND CONFERENCE DESTINATION PRIMARILY THROUGH PRINT ADS, BROCHURES AND MAGAZINES TO PROMOTE THE WELFARE OF THE RESIDENTS OF SANTA CRUZ COUNTY BY STIMULATING THE ECONOMY.THE ORGANIZATION MANAGES THE SANTA CRUZ COUNTY TOURISM MARKETING DISTRICT.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Maggie Ivy Former Executive Director | 40 | $135,696 | |
Michael Martelon CEO | Officer | 40 | $82,375 |
Julie Glynn Chair | OfficerTrustee | 2 | $0 |
Darren Pound Past President | OfficerTrustee | 2 | $0 |
Emily Thomas Treasurer | OfficerTrustee | 2 | $0 |
Shaz Roth Secretary | OfficerTrustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $41,645 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $41,645 |
| Total Program Service Revenue | $3,012,580 |
| Investment income | $2,021 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $3,056,246 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $82,375 |
| Compensation of current officers, directors, key employees. | $8,237 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $671,264 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $93,518 |
| Payroll taxes | $57,257 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $1,364,008 |
| Office expenses | $61,602 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $68,674 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $112,683 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $5,694 |
| Insurance | $0 |
| All other expenses | $92,726 |
| Total functional expenses | $2,965,889 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $254,214 |
| Savings and temporary cash investments | $1,259,083 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $568,458 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $13,943 |
| Net Land, buildings, and equipment | $11,889 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $3,968 |
| Total assets | $2,111,555 |
| Accounts payable and accrued expenses | $127,734 |
| Grants payable | $0 |
| Deferred revenue | $1,185,321 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $1,313,055 |
| Net assets without donor restrictions | $798,500 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,111,555 |
Grants Recieved
Over the last fiscal year, we have identified 2 grants that Visit Santa Cruz County has recieved totaling $5,383.
| Awarding Organization | Amount |
|---|---|
Alcyon Foundation Wilmington, DE PURPOSE: GENERAL OPERATIONS | $5,000 |
Amazonsmile Foundation Seattle, WA PURPOSE: GENERAL SUPPORT | $383 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Los Angeles Tourism & Convention Board Los Angeles, CA | $19,187,650 | $21,164,251 |
Chinatown Service Center Los Angeles, CA | $26,778,687 | $27,867,616 |
Icast Internationl Center For Appropriate & Sustanabl Technology Lakewood, CO | $9,165,224 | $20,236,331 |
Sag-Aftra & Industry Sound Recordings Distribution Fund Valley Village, CA | $48,142,351 | $13,604,136 |
Partners In Development Foundation Honolulu, HI | $6,037,007 | $19,233,237 |
Los Angeles Tourism Marketing District Corporation Los Angeles, CA | $15,743,609 | $14,651,626 |
Pasadena Center Operating Company Pasadena, CA | $155,500,535 | $24,244,402 |
San Francisco Travel Association San Francisco, CA | $17,687,275 | $15,738,684 |
Mountain States Employers Council Inc Denver, CO | $41,916,661 | $36,504,782 |
Hawaii Community Lending Honolulu, HI | $8,660,806 | $18,228,333 |
Vail Valley Foundation Inc Avon, CO | $22,993,237 | $18,789,291 |
Benson House Inc Ontario, CA | $11,925,572 | $18,491,625 |