Tri-Valley Convention And Visitors Bureau
- Assets
- $1.5m
- Revenue
- $1.9m
- Investments
- $0.0
- Employees
- 6
- Location
- Pleasanton, CA
- Founding
- 09/1993
- Data as of
- 06/2022
- EIN
- 68-0193182
Organization Overview
Tri-Valley Convention And Visitors Bureau is located in Pleasanton, CA. The organization was established in 1993. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Tri-Valley Convention And Visitors Bureau employed 6 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Tri-Valley Convention And Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Tri-Valley Convention And Visitors Bureau generated $1.9m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (0.5%) each year. All expenses for the organization totaled $2.2m during the year ending 06/2022. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
VISIT TRI-VALLEY IS THE DESTINATION MARKETING ORGANIZATION FOR THE CITIES OF PLEASANTON, LIVERMORE, DUBLIN, AND DANVILLE AND THE SURROUNDING REGION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
TRI-VALLEY CONVENTION & VISITORS BUREAU (VISIT TRI-VALLEY) WAS CREATED IN 1993 AND IS ORGANIZED UNDER THE LAWS OF THE STATE OF CALIFORNIA AND OPERATES FROM ITS OFFICE IN PLEASANTON, CALIFORNIA.THE PURPOSE OF VISIT TRI-VALLEY IS TO STIMULATE ECONOMIC GROWTH AND TOURISM IN THE TRI-VALLEY REGION BY DEVELOPING AND MARKETING THE DESTINATION TO THE MEETINGS AND LEISURE TRAVEL MARKETS.VISIT TRI-VALLEY MARKETS THE TRI-VALLEY REGION VIA SOCIAL MEDIA, ADVERTISING, PUBLIC RELATIONS, WEBSITE AND COLLATERAL. WE ENTICE VISITORS TO COME TO COME TO THE REGION BY REPRESENTING THE FOUR CITIES OF THE TRI-VALLEY.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Tracy Farhad President | Officer | 38 | $171,825 |
Robin Fahr Dir Of Marketing | 40 | $136,470 | |
Todd Dibs Sports Develpmt | 0 | $100,148 | |
Jennifer Koidal Secretary | OfficerTrustee | 0.5 | $0 |
Jim Mcdonnell Chair | OfficerTrustee | 0.5 | $0 |
Chris Hill Treasurer | OfficerTrustee | 0.5 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $85,000 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $153,346 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $238,346 |
| Total Program Service Revenue | $1,660,737 |
| Investment income | $4,169 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,903,252 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $171,825 |
| Compensation of current officers, directors, key employees. | $72,230 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $432,577 |
| Pension plan accruals and contributions | $26,775 |
| Other employee benefits | $61,424 |
| Payroll taxes | $45,337 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $27,794 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $118,871 |
| Advertising and promotion | $701,476 |
| Office expenses | $2,887 |
| Information technology | $16,525 |
| Royalties | $0 |
| Occupancy | $95,021 |
| Travel | $31,776 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $30,843 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $6,815 |
| All other expenses | $125,224 |
| Total functional expenses | $2,158,116 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $0 |
| Savings and temporary cash investments | $716,478 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $463,319 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $303,021 |
| Total assets | $1,482,818 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $402,397 |
| Total liabilities | $402,397 |
| Net assets without donor restrictions | $1,080,421 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,482,818 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
San Francisco Travel Association San Francisco, CA | $17,687,275 | $15,738,684 |
Citadel Economic Development Corporation San Bernardino, CA | $7,215,242 | $16,438,545 |
Greater Phoenix Convention & Visitors Bureau Phoenix, AZ | $19,191,750 | $16,242,591 |
Long Beach Area Convention And Visitors Bureau Inc Long Beach, CA | $4,784,571 | $9,189,036 |
San Luis Obispo Visitors & Conference Bureau Incorporated San Luis Obispo, CA | $7,302,521 | $9,818,447 |
Smcu Community Fund Redwood City, CA | $1,513,371 | $6,964,137 |
Maui Economic Development Board Inc Medb Kihei, HI | $10,649,362 | $7,742,311 |
Greater Phoenix Economic Council Phoenix, AZ | $6,926,984 | $7,545,492 |
Santa Monica Travel & Tourism Santa Monica, CA | $2,868,308 | $7,126,411 |
Providence Foundation Of San Francisco San Francisco, CA | $2,572,916 | $7,012,697 |
La Cocina Inc San Francisco, CA | $10,601,250 | $8,307,558 |
Cplc Nevada Inc Phoenix, AZ | $8,204,824 | $6,300,794 |