Roseville Visitors Association
- Assets
- $510.8k
- Revenue
- $815.1k
- Investments
- $0.0
- Employees
- 4
- Location
- Roseville, MN
- Founding
- 02/2000
- Data as of
- 12/2022
- EIN
- 41-1951406
Organization Overview
Roseville Visitors Association, operating under the name Visit Roseville, is located in Roseville, MN. The organization was established in 2000. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2022, Visit Roseville employed 4 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Roseville is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, Visit Roseville generated $815.1k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 4 years, the organization has seen revenues fall by an average of (4.3%) each year. All expenses for the organization totaled $879.7k during the year ending 12/2022. As we would expect to see with falling revenues, expenses have declined by (2.8%) per year over the past 4 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF THE ROSEVILLE VISITORS ASSOCIATION IS TO CONTRIBUTE TO THE IDENTITY AND ECONOMIC VITALITY OF OUR COMMUNITY BY PROMOTING ROSEVILLE AS A DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE RVA DOES BOTH ADVERTISING ONLINE AS WELL AS IN PAPER PUBLICATIONS. THE ONLINE ADVERTISING INCLUDES, GOOGLE, FB, AND OTHER SEARCH ENGINES. THE GOAL IS TO CREATE EXPOSURE TO THE BUSINESSES AND HOTELS WITHIN ROSEVILLE.
OTHER PROGRAM SERVICES EXPENSES INCLUDE EMPLOYEE WAGES, PENSION, PR TAX, BENEFITS, OFFICE EXPENSES, EMPLOYEE EXPENSE, CELL PHONE SERVICES, INTERNET SERVICES, MEMBERSHIPS AND SUBSCRIPTIONS, CONFERENCES AND TRAVEL, PORTION OF RENT RELATED TO PROGRAM SERVICES, POSTAGE, PROFESSIONAL SERVICES RELATED TO WEBSITE DESIGN AND MAINTENANCE, AUDIT SERVICES, SOCIAL MEDIA INFLUENCERS, SPONSORSHIPS FOR OTHER ORGANIZATIONS EVENTS, AND PROMOTIONAL ITEMS.
ROSEVILLE VISITOR'S GUIDE - THE ROSEVILLE VISITORS ASSOCIATION (VISIT ROSEVILLE) PRINTS NEARLY 25,000 VISITORS GUIDES THAT ARE DISTRIBUTED THROUGHOUT THE AREA. THE GUIDES ARE MAILED TO VISITORS, PER REQUEST, AVAILABLE AT THE MALL OF AMERICA, AND DISTRIBUTED AT TRADE SHOWS. THE GUIDE IS ALSO AVAILABLE FOR DOWNLOAD FROM THE WWW.VISITROSEVILLE.COM WEBSITE.
WAYFINDING: THE ROSEVILLE VISITORS ASSOCIATION IS DEVELOPING A COMPREHENSIVE WAYFINDING PLAN FOR THE CITY WHICH WILL PROVIDE DIRECTIONAL SIGNAGE AROUND THE CITY OF ROSEVILLE. SIGNS WILL DIRECT VISITORS AND RESIDENTS TO KEY LOCATIONS IN THE CITY LIKE HOTELS, RESTAURANTS, PARKS, SHOPS, ETC.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Julie Wearn CEO | Officer | 40 | $107,988 |
Luci Botzek Board Chair | Officer | 0 | $0 |
Lara Hughes Board Member | Officer | 0 | $0 |
Pat Trudgeon Board Member | Officer | 0 | $0 |
Gina Miller Board Member | Officer | 0 | $0 |
Daniel Owens Board Member | Officer | 0 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $35,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $35,000 |
| Total Program Service Revenue | $826,455 |
| Investment income | -$46,522 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $815,110 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $332,946 |
| Pension plan accruals and contributions | $10,000 |
| Other employee benefits | $58,836 |
| Payroll taxes | $26,080 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $40,877 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $256,675 |
| Office expenses | $7,631 |
| Information technology | $17,923 |
| Royalties | $0 |
| Occupancy | $54,107 |
| Travel | $7,493 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $21,539 |
| Interest | $6,000 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $9,863 |
| Insurance | $0 |
| All other expenses | $0 |
| Total functional expenses | $879,739 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $215,293 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $49,744 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $14,212 |
| Net Land, buildings, and equipment | $16,437 |
| Investments—publicly traded securities | $215,126 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $510,812 |
| Accounts payable and accrued expenses | $34,794 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $147,948 |
| Other liabilities | $0 |
| Total liabilities | $182,742 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $328,070 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $510,812 |