American Television Alliance

Organization Overview

American Television Alliance is located in Washington, DC. The organization was established in 2012. According to its NTEE Classification (W01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Public & Societal Benefit and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. American Television Alliance is a 501(c)(4) and as such, is described as a "Civic League, Social Welfare Organization, and Local Association of Employees" by the IRS.

For the year ending 12/2021, American Television Alliance generated $861.5k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (11.0%) each year. All expenses for the organization totaled $929.5k during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (5.2%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

INFORM CONSUMERS OF OUTDATED RULES THAT DO NOT REFLECT TODAY'S TELEVISION MARKETPLACE.

Describe the Organization's Program Activity:

Part 3 - Line 4a

ATVA BRINGS TOGETHER AN UNPRECEDENTED COALITION OF CONSUMER GROUPS, CABLE, SATELLITE, TELEPHONE COMPANIES AND INDEPENDENT PROGRAMMERS TO RAISE AWARENESS ABOUT THE RISK VIEWERS FACE AS BROADCASTERS INCREASINGLY THREATEN SERVICE DISRUPTIONS THAT WOULD DENY VIEWERS ACCESS TO THE PROGRAMS THEY AND THEIR FAMILIES ENJOY.


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Outside Vendors & Contractors

Vendor Name (Service)Compensation
Plus Communications Llc
Public Relations
$371,938
Fierce Government Relations
Legal Services
$330,000
Harris Wiltshire And Grannis
Legal Services
$176,498
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$861,500
Investment income $0
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $861,500

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