Pasadena Tournament Of Roses Assn
- Assets
- $69.1m
- Revenue
- $148.8m
- Investments
- $3.5m
- Employees
- 41
- Location
- Pasadena, CA
- Founding
- 03/1943
- Data as of
- 04/2024
- EIN
- 95-1725190
Organization Overview
Pasadena Tournament Of Roses Assn is located in Pasadena, CA. The organization was established in 1943. According to its NTEE Classification (N52) the organization is classified as: Fairs, under the broad grouping of Recreation & Sports and related organizations. As of 04/2024, Pasadena Tournament Of Roses Assn employed 41 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Pasadena Tournament Of Roses Assn is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 04/2024, Pasadena Tournament Of Roses Assn generated $148.8m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 5.1% each year. All expenses for the organization totaled $147.8m during the year ending 04/2024. While expenses have increased by 5.5% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2015, Pasadena Tournament Of Roses Assn has awarded 82 individual grants totaling $849,038,420. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2024
Describe the Organization's Mission:
Part 3 - Line 1
BRINGING PEOPLE TOGETHER TO CREATE PREMIERE EVENTS AND ENTERTAINMENT CELEBRATING THE NEW YEAR.
Describe the Organization's Program Activity:
Part 3 - Line 4a
ROSE BOWL GAME - THE ASSOCIATION, WITH ITS VOLUNTEER MEMBERSHIP, ORGANIZES AND CONDUCTS THE ANNUAL COLLEGIATE POSTSEASON FOOTBALL ROSE BOWL GAME ON NEW YEAR'S DAY. ON JANUARY 1, 2024, THE ASSOCIATION HOSTED THE COLLEGE FOOTBALL PLAYOFF SEMIFINAL AT THE ROSE BOWL GAME ("CFP GAME").THE CFP GAME SHOWCASED TWO OF THE COUNTRY'S TOP FOUR COLLEGIATE TEAMS IN A POST-SEASON MATCH UP, INCLUDING THE #1 AND #4 TEAMS, IN FRONT OF APPROXIMATELY 87,000 LIVE VIEWERS. THE GAME WAS ALSO TELEVISED LIVE ON ESPN TO OVER 19 MILLION VIEWERS.
ROSE PARADE - THE ASSOCIATION WITH ITS VOLUNTEER MEMBERSHIP, ORGANIZES AND CONDUCTS THE ANNUAL ROSE PARADE ON NEW YEAR'S DAY. SINCE 1889, THE ASSOCIATION HAS STAGED THIS PREMIERE EVENT THAT SHOWCASES MARCHING BANDS AND EQUESTRIAN UNITS FROM AROUND THE WORLD IN ADDITION TO THE TRADITION AND PAGEANTRY OF ITS MAGNIFICENT FLORAL FLOATS.
OTHER ASSOCIATION EVENTS - THE ASSOCIATION, IN ITS EFFORTS TO PROMOTE THE CITY OF PASASDENA, ITS SURROUNDING COMMUNITIES AND ITS CULTURE, ORGANIZES SEVERAL EVENTS RELATING TO THE ROSE PARADE AND ROSE BOWL GAME. THESE EVENTS CONSIST OF FLOATFEST ,(VIEWING OF THE FLOATS ON CITY STREETS AFTER THE PARADE IS ENDED), FLOAT DECORATING (VIEWING OF THE FLOATS IN THE FINAL DECORATION STAGES), BANDFEST (SHOWCASE OF THE ROSE PARADE BANDS AT PASADENA CITY COLLEGE), EQUESTFEST (SHOWCASE OF THE ROSE PARADE EQUESTRIAN UNITS AT THE LA EQUESTRIAN CENTER), ROSE QUEEN ANNOUNCEMENT AND CORONATION CEREMONY, AND THE GRANDADDY TAILGATE. IT IS THE INTENT OF THE ASSOCIATION TO PROVIDE AN ENVIROMENT IN WHICH THE BENEFITS FROM THE PARTICIPATION AND CONTRIBUTION OF A SOCIALLY, CULTURALLY DIVERSE MEMBERSHIP, THAT IS REPRESENTATIVE OF THE GREATER COMMUNITY, ARE REFLECTED IN ITS ORGANIZATION, STRUCTURE, EVENTS, AND ACTIVITIES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
David M Eads CEO | Officer | 40 | $421,887 |
Kevin R Ash Cao - Rose Bowl Game | Officer | 40 | $250,610 |
Jeffrey J Allen Chief Financial Officer | Officer | 40 | $245,147 |
Eric Solomon Senior Director - Strategic Partnerships | Officer | 40 | $192,694 |
Mandy Denaux Senior Director - Marketing & Communications | Officer | 40 | $156,584 |
John Henderson Senior Director - Operations | Officer | 40 | $167,599 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Rose Bowl Operating Co Event Services, Suite Rentals | 4/29/24 | $2,642,616 |
City Of Pasadena Mla, City Expenses/services | 4/29/24 | $2,529,033 |
Contemporary Services Corporation Security, Crowd Management | 4/29/24 | $834,820 |
Scherbert Inc Dba Squadron Broadcast Streaming Production | 4/29/24 | $647,911 |
Gold Coast Tours Transportation | 4/29/24 | $519,521 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $56,325 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $45,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $158,057 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $259,382 |
| Total Program Service Revenue | $148,100,352 |
| Investment income | $667,243 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $125,539 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$381,802 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $21,805 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $148,792,519 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $120,359,186 |
| Grants and other assistance to domestic individuals. | $87,225 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,899,963 |
| Compensation of current officers, directors, key employees. | $591,305 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,124,159 |
| Pension plan accruals and contributions | $218,559 |
| Other employee benefits | $349,907 |
| Payroll taxes | $267,766 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $72,204 |
| Fees for services: Accounting | $47,800 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $116,913 |
| Fees for services: Other | $148,000 |
| Advertising and promotion | $202,807 |
| Office expenses | $275,020 |
| Information technology | $147,390 |
| Royalties | $0 |
| Occupancy | $871,134 |
| Travel | $399,725 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $4,476 |
| Interest | $165,061 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $551,053 |
| Insurance | $845,805 |
| All other expenses | $4,072,329 |
| Total functional expenses | $147,826,111 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,303,176 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $455,163 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $261,732 |
| Prepaid expenses and deferred charges | $626,799 |
| Net Land, buildings, and equipment | $21,011,941 |
| Investments—publicly traded securities | $27,044,945 |
| Investments—other securities | $3,473,006 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $13,889,596 |
| Total assets | $69,066,358 |
| Accounts payable and accrued expenses | $1,738,308 |
| Grants payable | $159,315 |
| Deferred revenue | $322,579 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $4,080,775 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $13,904,562 |
| Total liabilities | $20,205,539 |
| Net assets without donor restrictions | $48,336,607 |
| Net assets with donor restrictions | $524,212 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $69,066,358 |
Grants Awarded
Over the last fiscal year, Pasadena Tournament Of Roses Assn has awarded $120,197,699 in support to 11 organizations.
| Grant Recipient | Amount |
|---|---|
COLLEGE FOOTBALL PLAYOFF ESCROW PURPOSE: CFP DISTRIBUTION | $120,059,981 |
NATIONAL FOOTBALL FOUNDATION PURPOSE: EVENT SPONSORSHIP | $15,000 |
PACIFIC CREST YOUTH ARTS ORG PURPOSE: EVENT SPONSORSHIP | $5,000 |
PASADENA CHAMBER OF COMMERCE PURPOSE: EVENT SPONSORSHIP | $5,000 |
PASADENA CITY COLLEGE PURPOSE: PLEDGE | $5,015 |
NATIONAL FOOTBALL FOUNDATION PASADENA PURPOSE: SCHOLARSHIPS | $6,250 |