Heyday
- Assets
- $2.1m
- Revenue
- $2.3m
- Investments
- $0.0
- Employees
- 13
- Location
- Berkeley, CA
- Founding
- 11/1997
- Data as of
- 12/2020
- EIN
- 94-3268357
Organization Overview
Heyday is located in Berkeley, CA. The organization was established in 1997. According to its NTEE Classification (A33) the organization is classified as: Printing & Publishing, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Heyday employed 13 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Heyday is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2020, Heyday generated $2.3m in total revenue. This represents relatively stable growth, over the past 6 years the organization has increased revenue by an average of 2.4% each year. All expenses for the organization totaled $2.2m during the year ending 12/2020. While expenses have increased by 0.1% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2020
Describe the Organization's Mission:
Part 3 - Line 1
SERVING A WIDE RANGE OF PEOPLE & AUDIENCES THROUGHOUT CALIFORNIA & BEYOND, OUR CORE MISSION IS TO DEEPEN PEOPLES AWARENESS OF THE CULTURAL, NATURAL, LITERARY, & HISTORIC RESOURCES OF CALIFORNIA, ESPECIALLY THROUGH PUBLICATIONS BUT ALSO THROUGH EVENTS & OTHER MEDIA.
Describe the Organization's Program Activity:
Part 3 - Line 4a
HEYDAY PUBLISHES APPROXIMATELY 20 NEW BOOKS A YEAR. WE SPECIALIZE IN NONFICTION ABOUT CALIFORNIA, FOCUSING ON NATURE, INDIGENOUS CULTURES, HISTORY, AND SOCIAL JUSTICE.
HEYDAY SERVES AS FISCAL SPONSOR FOR ITS AUTHOR JOHN MUIR LAWS, WHO RUNS A NATURE JOURNALING CLUB AND ORGANIZES A RELATED ANNUAL CONFERENCE.
Get More from Intellispect for FreeCreate a free account to get more data, nonprofit salaries, advanced search and more.
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Steve Wasserman Publisher | 40 | $107,072 | |
Gayle Wattawa General Manager | Officer | 40 | $98,305 |
Steve Wax Board Chair | OfficerTrustee | 1 | $0 |
Brian Kenny Vice Chair/sec | OfficerTrustee | 1 | $0 |
Whitney Green Treasurer | OfficerTrustee | 1 | $0 |
Bruce Goldsmith Board Member | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Total Revenue from Contributions, Gifts, Grants & Similar | $781,814 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $1,199,590 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,251,217 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $121,770 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $643,775 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $74,369 |
| Payroll taxes | $58,776 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $29,857 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $654,292 |
| Advertising and promotion | $12,511 |
| Office expenses | $92,610 |
| Information technology | $19,728 |
| Royalties | $233,392 |
| Occupancy | $88,564 |
| Travel | $15,383 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $53,917 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $5,664 |
| All other expenses | $0 |
| Total functional expenses | $2,197,928 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $994,725 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $60,000 |
| Accounts receivable, net | $479,774 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $376,018 |
| Prepaid expenses and deferred charges | $23,748 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $177,418 |
| Total assets | $2,111,683 |
| Accounts payable and accrued expenses | $434,631 |
| Grants payable | $0 |
| Deferred revenue | $105,487 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $149,269 |
| Total liabilities | $689,387 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Total liabilities and net assets/fund balances | $1,422,296 |
Grants Recieved
Over the last fiscal year, we have identified 5 grants that Heyday has recieved totaling $124,260.
| Awarding Organization | Amount |
|---|---|
Rockefeller Philanthropy Advisors Inc New York, NY PURPOSE: GENERAL | $58,000 |
Ford Foundation New York, NY PURPOSE: PROJECT SUPPORT TO PUBLISH AND PROMOTE DORSEY NUNNS MEMOIR TO ELEVATE THE STORY OF THE ADVOCACY MOVEMENT OF FORMERLY INCARCERATED PEOPLE | $40,000 |
Schwab Charitable Fund San Francisco, CA PURPOSE: ARTS, CULTURE & HUMANITIES | $11,250 |
Jkw Foundation Tr Ua 092597 New York, NY PURPOSE: GENERAL SUPPORT | $10,000 |
American Online Giving Foundation Inc Newark, DE PURPOSE: GENERAL SUPPORT | $5,010 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
The Planetary Society Pasadena, CA | $9,508,979 | $4,905,895 |
Prevention Institute Oakland, CA | $12,910,812 | $7,921,442 |
Society For The Study Of Native Arts & Sciences Berkeley, CA | $8,524,775 | $6,247,781 |
Undercurrent Inc San Rafael, CA | $5,890,053 | $8,348,585 |
Solve Me Cfs Initiative Inc Glendale, CA | $1,880,953 | $2,192,325 |
Unreported Story Society Marina Del Ray, CA | $399,103 | $3,017,560 |
Truthout Sacramento, CA | $881,852 | $2,314,333 |
Heyday Berkeley, CA | $2,111,683 | $2,251,217 |
Capital & Main Los Angeles, CA | $794,047 | $1,843,155 |
University Of California Press Foundation Oakland, CA | $23,332,542 | $983,531 |
Center For Accessible Technology Berkeley, CA | $1,757,069 | $1,896,017 |
Small Press Distribution Inc Berkeley, CA | $663,310 | $1,098,757 |