Check My Ads Institute
- Assets
- $1.2m
- Revenue
- $2.2m
- Investments
- $0.0
- Employees
- 11
- Location
- Washington, DC
- Founding
- Data as of
- 12/2023
- EIN
- 87-1895699
Organization Overview
Check My Ads Institute is located in Washington, DC. According to its NTEE Classification (B05) the organization is classified as: Research Institutes & Public Policy Analysis, under the broad grouping of Education and related organizations. As of 12/2023, Check My Ads Institute employed 11 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Check My Ads Institute is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2023, Check My Ads Institute generated $2.2m in total revenue. This organization has experienced exceptional growth, as over the past 2 years, it has increased revenue by an average of 12.6% each year . All expenses for the organization totaled $1.7m during the year ending 12/2023. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
CHECK MY ADS IS A NON PROFIT 501(C)3 ADTECH WATCHDOG. WE ARE A NON-PARTISAN RESEARCH AND MEDIA ORGANIZATION. OUR BUSINESS ACTIVITIES INCLUDE RESEARCHING BRAND SAFETY AND ADVERTISING FRAUD WITHIN THE DIGITAL ADVERTISING INDUSTRY. WE PUBLISH STORIES TO AN INDUSTRY AUDIENCE OF FORTUNE 500 ADVERTISERS, AGENCY REPRESENTATIVES, AND ADTECH EXECUTIVES, GOVERNMENT OFFICIALS, AND THE GENERAL PUBLIC.
Describe the Organization's Program Activity:
Part 3 - Line 4a
INVESTIGATIONS: DISCOVERING BUSINESS RELATIONSHIPS WITHIN THE ADTECH INDUSTRY THAT PROMOTE DISINFORMATION.
POLICY/PARTNERSHIPS: WE WORK WITH PARTNERS AND POLICYMAKERS TO PUSH THE DIGITAL ADVERTISING INDUSTRY TOWARD TRANSPARENT AND ACCOUNTABLE BUSINESS PRACTICES.
EDUCATION CAMPAIGNS: TO EDUCATE THE PUBLIC AND THE ADVERTISING INDUSTRY ABOUT SUPPLY CHAIN BUSINESS PRACTICES, AND THE LACK OF TRANSPARENCY WITHIN THE INDUSTRY.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Dr Joan Donovan Board Member | Trustee | 0 | $0 |
David Carroll Board Member | Trustee | 0 | $0 |
Zachary Edwards Board Member | Trustee | 0 | $0 |
Sabrina Hersi Issa Board Member | Trustee | 0 | $0 |
Claire Atkin Ceo/treasurer | Officer | 40 | $0 |
Nandini Jammi Chief Strategy Officer | Officer | 40 | $155,877 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $2,159,795 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $2,159,795 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,159,795 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $950,446 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $73,579 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $27,917 |
| Fees for services: Accounting | $54,918 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $69,099 |
| Advertising and promotion | $84,375 |
| Office expenses | $0 |
| Information technology | $20,901 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $76,864 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $50,880 |
| All other expenses | $16,045 |
| Total functional expenses | $1,722,154 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $449,183 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $680,000 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $53,828 |
| Total assets | $1,183,011 |
| Accounts payable and accrued expenses | $1,400 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $14,831 |
| Total liabilities | $16,231 |
| Net assets without donor restrictions | $486,780 |
| Net assets with donor restrictions | $680,000 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,183,011 |