Feel Good Action

USING THE POWER OF SOCIAL NETWORKS AND DIGITAL MEDIA, FEEL GOOD ACTION MOTIVATES INDIVIDUAL AND COLLECTIVE ACTION TO ADVANCE RESILIENT COMMUNITIES, JUST SOCIETIES, AND A HEALTHY PLANET.

THE DIGITAL LANDSCAPE IS EVOLVING RAPIDLY. THIS IS ESPECIALLY TRUE IN THE REALM OF SOCIAL MEDIA WHERE ADVERTISING-BASED BEHEMOTHS CONTINUALLY CHANGE THE ALGORITHMS THAT CONTROL THE SPREAD OF IDEAS. IN 2020, OUR DATA DEMONSTRATED THAT INFLUENCERS WERE MORE EFFECTIVE FOR MOBILIZING YOUNG PROGRESSIVE VOTERS THAN PAID ADVERTISING. IN 2022, OUR REAL-TIME DATA ANALYSIS REVEALED THAT SEARCH ENGINE OPTIMIZATION CHANNELS WERE EVEN MORE EFFECTIVE THAN INFLUENCERS FOR MOTIVING OUR VOTERS. WE QUICKLY REDEPLOYED RESOURCES TO SEIZE THE OPPORTUNITY. THE RESULT WAS EXPLOSIVE GROWTH OF OUR REACH AND IMPACT. IN THE REALM OF DIGITAL VOTER MOBILIZATION, BEST-TACTICS ARE A MOVING TARGET. FGA'S TWIN COMMITMENT TO GOOD DATA AND A NIMBLE TEAM, ENSURES WE ARE READY FOR WHAT WILL COME NEXT. WE MEASURE THE IMPACT OF EVERY PIECE OF MEDIA WE PUT IN THE WORLD. OUR PASSIONATE, AGILE STAFF RESPOND QUICKLY IN OUR ENDLESS PURSUIT OF LOW-COST, SCALABLE METHODS FOR ADVANCING SOCIAL JUSTICE AND ENVIRONMENTAL SUSTAINABILITY. VOTER ACTIONS INCREASED BY 480% FROM 2020 MARGINAL VOTER ACTION COST FELL 67% 100,000+ NEW ALLIES JOINED THE RANKS AT FGA FGA CONTINUED TO MOBILIZE A YOUNG, MOSTLY FEMALE, PROGRESSIVE VOTER REPRO RIGHTS WAS TOP MOTIVATOR FOR OUR YOUNG AUDIENCE SEO/SEM DROVE VOTER ACTIONS MORE EFFICIENTLY THAN INFLUENCERS OR PAID ADS.