Rider Safety Visibility

THE RIDER SAFETY VISIBILITY (RSV) INITIATIVE WORKS WITH BICYCLE DEALERS, BICYCLE MANUFACTURERS, CYCLING-GEAR AND CYCLING APPAREL COMPANIES, CYCLING ENTHUSIASTS, AND BUSINESS AND COMMUNITY LEADERS TO DRIVE AWARENESS AND EDUCATION ABOUT RIDER VISIBILITY AND THE LATEST TECHNOLOGIES AND BEST PRACTICES AROUND RIDER VISIBILITY.

FOUR REGIONAL RETAIL STORES ARE INCREASING PURCHASE ORDERS TO BE A PART OF THIS PROGRAM. PROTOTYPE TESTING ON A 22 KIOSK YIELDS A 17X INCREASE IN RSV RELATED ACCESSORY SALES, IN AUGUST, LED BY CALIFORNIA BICYCLE, INC. IN LA JOLLA, CALIF. PRO CYCLING TEAM JELLY BELLY P/B MAXXIS COMMITS TO CONTRACTUAL BIND ALL RIDERS TO TRAINING WITH DAY/NIGHT RUNNING LIGHTS. A STATEWIDE HIGH-PROFILE LAW FIRM BEGINS TO SPONSOR THE TEAM IN THE NAME OF RIDER SAFETY VISIBILITY. VISIT OCEANSIDE COMMITS TO RSV, PLACING A RETAIL KIOSK IN THEIR WELCOME CENTER FOR TOURIST AND LOCALS ALIKE. SUPPORTED BY DEPUTY MAYOR CHUCK LOWERY, OCEANSIDE BIKE/WALK COMMITTEE, SOCAL BIKE STORE IMPERIAL BEACH, BAYSIDE STEAM ELEMENTARY HOSTS A RSV PRESENTATION THAT INCLUDES DENISE MUELLER BICYCLE LAND SPEED RECORD; DANNY VAN HAUTE OWNER/DIRECTOR PRO CYCLING TEAM JELLY BELLY. RSV RECEIVES A LETTER OF ENDORSEMENT FROM MAYOR SERGE DEDINA. SAN DIEGO COUNTY SUPERVISOR CANDIDATE NATHAN FLETCHER IS TO RELEASE A BICYCLE PLAN, INCLUDING PRESS CONFERENCE WITH LOCAL INFLUENCERS, ON STANDARDS/POLICY TO INCREASE RIDER SAFETY VISIBILITY AND HEALTH. INCUMBENT SUPERVISORS EXPRESSING INTEREST. LEUCADIA 101 IS TO PURCHASE AND DISTRIBUTE RSV PRODUCTS TO CYCLISTS ON PACIFIC HIGHWAY DURING SPECIAL EVENTS. ENCINITAS AND CARLSBAD IN SIMILAR PARTNERSHIP DISCUSSIONS. TO INCLUDE FOCUS ON CLIMATE ACTION AND ACTIVE TRANSPORTATION REGIONAL RSV SUMMITS HELD TO BRING TOGETHER RETAILERS, BICYCLE INDUSTRY, CLIMATE CHANGE, AND GOVERNMENTAL LEADERS TO DISCUSS BICYCLISTS SAFETY. RSV & VISIT OCEANSIDE TO EXHIBIT TOGETHER AT SEA OTTER CLASSIC APRIL 18-22. RSV BRANDS WILL BE ON DISPLAY, INCLUDING VO-RSV PACKAGE DRAWING TO INCLUDE WEEKEND STAY IN OCEANSIDE DURING OCTOBER BIKE THE COAST EVENT, ALONG WITH ELECTRIC BIKE, LED HELMET, HIGH-VIS CLOTHING AND ACCESSORIES, TO COMPLETE THE PACKAGE.NATIONALLY RECOGNIZED AND AWARD-WINNING PERSONAL INJURY LAW FIRM ESTEY & BOMBERGER EB CYCLING LAW JOIN RSV AND BEGIN TO SPONSOR CYCLING ORGANIZATIONS (I.E., SWAMIS CYCLING CLUB, JELLY BELLY CYCLING) TO ADVOCATE FOR SAFE CYCLING.PEDAL AHEAD IS A TWO-YEAR ELECTRIC BICYCLE PROGRAM BY RIDER SAFETY VISIBILITY (RSV), A 501C3, IN PARTNERSHIP WITH COUNTY SUPERVISOR NATHAN FLETCHER TO SERVE AS AN ALTERNATIVE TO AUTOMOBILE TRANSPORTATION IN COUNTY SUPERVISORIAL DISTRICT 4. THROUGH THE ADOPTION OF ELECTRIC BICYCLES, PEDAL AHEADS GOAL IS TO PROVIDE QUALITY OF LIFE IMPROVEMENT FOR PARTICIPANTS USING THE E-BIKES FOR COMMUTING AND RECREATIONAL ACTIVITIES. THROUGH PHASED INTEGRATION PEDAL AHEAD WILL CREATE A NETWORK OF INDIVIDUALLY OPERATED E-BIKES THAT ARE INITIALLY LOANED AND EVENTUALLY OWNED BY PARTICIPANTS AT THE PROGRAMS TWO-YEAR CONCLUSION. THE PROGRAM WILL EMPHASIZE INCREASING E-BIKE RIDERSHIP THROUGHOUT THE DISTRICT, BUT WITH A SPECIFIC FOCUS FOR RESIDENTS LIVING IN CHOLLAS (92105, 92102, 92115), CITY HEIGHTS (92105), ENCANTO (92114), LINDA VISTA (92111), AND ROLANDO AND REDWOOD VILLAGE (92115, 92105). RIDERS WILL USE A GPS TECHNOLOGY APP TO TRACK TRIP DISTANCES, AND TRANSPORTATION AND RECREATION PATTERNS, WHICH WILL BE REPORTED TO RSV AND UPDATED REGULARLY. THERE WILL BE UP TO 400 E-BIKES AVAILABLE BEFORE JULY 2021.