North American Forest Partnership Inc

THE NORTH AMERICAN FOREST PARTNERSHIP IS WORKING TO BUILD TRUST AND SUPPORT TO MANAGE, HARVEST, CONSERVE AND PLAY IN NORTH AMERICAN FORESTS IN WAYS THAT ADDRESS KEY SOCIETAL CHALLENGES

CONTENT CREATION: THE GOAL OF CONTENT CREATION IS TO KEEP A STEADY FLOW OF RELEVANT CONTENT IN THE HANDS OF PARTNER COMMUNICATORS, PRIMARILY FOCUSED AT THE 'ALTITUDE' OF THE CORE CULTURAL VALUES THAT CHARACTERIZE THE FOREST SECTOR: A RESILIENT AND INNOVATIVE SPIRIT, A LONG-TERM PLANNING HORIZON, AND A COMMITMENT TO SAFETY AND COMMUNITY. #FORESTPROUD HAS BEEN BUILT FROM THE GROUND UP TO TELL THESE STORIES THROUGH THE CREATION OF ORIGINAL VIDEOS, SOCIAL MEDIA CONTENT, AND TARGETED DIGITAL CAMPAIGNS TO HELP BREAK DOWN BARRIERS TO PUBLIC TRUST AND SUPPORT FOR THE SECTOR. ALL THE CONTENT PRODUCED IS DESIGNED TO SHOWCASE HOW THE FOREST SECTOR IS HELPING TO REIMAGINE CITIES, RETHINK OUR CARBON FUTURE, AND RECONNECT PEOPLE AND FORESTS.

USDA PASSTHROUGH GRANT RECEIVED FROM THE AMERICAN FOREST FOUNDATION:1. PRODUCE VIDEO CONTENT TO KEEP THE PLATFORM CONSISTENTLY SUPPLIED WITH 'FEATURE' CONTENT, DRIVING MORE ENGAGEMENT ON SOCIAL PLATFORMS & THE WWW.FORESTPROUD.ORG WEBSITE.2. WORK ACROSS DIFFERENT ELEMENTS OF THE SECTOR TO CONVENE & ALIGN MORE CONSISTENT MESSAGING AROUND 'RETHINKING OUR CARBON FUTURE'.3. CONTINUE TO DEVELOP & PROMOTE 'REIMAGINING OUR CITIES' CONTENT, WITH A STRONG EMPHASIS ON THE POTENTIAL AND IMPACT OF EXPANDING THE MASS TIMBER MARKET.4. USE OUR EXISTING WILDFIRE CONTENT THROUGHOUT THE EXTENDED WILDFIRE SEASON TO HELP EXPLAIN THE COMPLEXITY AND KEY PLAYERS' ROLES IN WILDFIRE MANAGEMENT STRATEGIES.5. EXTEND THE PRODUCTION OF OUR 'GUARDIANS' SERIES PROFILING THE DIFFERENT KEY LEADERS AND PLAYERS FROM EVERY PART OF THE FOREST SECTOR AND COMMUNITY. 6. DEVELOP OUR CONNECTION TO HR/CAREER SPECIALISTS ACROSS THE SECTOR, INCLUDING AT THE USDA FOREST SERVICE AND BUILD DIRECT LINKS BETWEEN OUR CONTENT AND JOB AGGREGATION/APPLICATION OPPORTUNITIES.

AUDIENCE STRATEGY: WE ARE SPECIFICALLY FOCUSED ON AT 18 TO 34-YEAR OLD FUTURE LEADERS: THOSE WHO HAVE ALREADY EXPRESSED INTEREST IN FORESTS AND/OR THE ENVIRONMENT; WHO MAY HAVE THE POTENTIAL TO WORK IN THE SECTOR; WHO REPRESENT AN IMPORTANT CONSTITUENCY FOR DECISION-MAKERS; WHO ABOVE ALL ELSE, ARE ACTIVE AND INFLUENTIAL ON SOCIAL MEDIA AND ARE COLLECTIVELY SHAPING PUBLIC OPINION. WE ARE REACHING THEM DIRECTLY VIA #FORESTPROUD'S SOCIAL CHANNELS, OUR PARTNERS' SOCIAL CHANNELS, AND THE INDIVIDUAL NETWORKS OF EXISTING EMPLOYEES. THE DIVERSITY OF THE #FORESTPROUD COMMUNITY AND MEMBERSHIP LENDS ESSENTIAL CREDIBILITY TO THE STORIES WE'RE CRAFTING FOR THIS AUDIENCE, MAKING OUR CONTENT NOT JUST MORE ENGAGING, BUT MORE BELIEVABLE. ON AVERAGE, WE REACH 7-10 MILLION PEOPLE WITH THIS CONTENT EVERY MONTH. AS WE CONTINUE TO WRESTLE WITH THE UNPREDICTABILITY OF A GLOBAL PANDEMIC AND OTHER NEW DOMINATING EVENTS, THE DIGITAL STRATEGY CONTINUES TO EVOLVE AND REFINE OUR RESEARCH FOCUS AND OUR CONTENT CREATION.