Veloz

VELOZ IS A NONPROFIT ORGANIZATION THAT MAKES ELECTRIC VEHICLES FOR ALL A REALITY THROUGH ITS PROGRAMS TO INCREASE PUBLIC EDUCATION OF THE BENEFITS.

FOR THIS FISCAL YEAR, VELOZ LAUNCHED AND IMPLEMENTED OUR NEXT PUBLIC ELECTRIC VEHICLE EDUCATION PROGRAM CALLED ELECTRIC FOR ALL 'MYTHS BUSTING MYTHS'. THIS CAMPAIGNED WAS DEVELOPED AT THE INTERSECTION OF HOLLYWOOD-STYLE ENTERTAINMENT AND BEST-IN-CLASS INFORMATION TO RAISE AWARENESS, BUST MYTHS AND PROVIDE DIRECT ACCESS TO COMPLIMENTARY TOOLS THAT WILL HELP THE PUBLIC MAKE THEIR NEXT EV PURCHASE AN EASY ONE. THE 2022-2023 MYTHS BUSTING MYTHS CAMPAIGN FOLLOWED IN THE FOOTSTEPS OF PAST CAMPAIGNS, WITH AN EVEN GREATER COMMITMENT TO REACHING PRIORITY COMMUNITIES (MINIMUM OF A 50% MEDIA BUY IN PRIORITY COMMUNITIES BASED ON CALEPA ENVIROSCREEN TOOL), A RENEWED FOCUS ON CONSUMER EDUCATION AND CREATIVE CONCEPTS DEVELOPED BASED ON YEARS OF CONSUMER RESEARCH. LAUNCHING A CAMPAIGN OF THIS MAGNITUDE TAKES SIGNIFICANT BEHIND-THE-SCENES WORK. THIS INCLUDED DEVELOPING THE CAMPAIGN CREATIVE AND MEDIA STRATEGY, MANAGING EIGHT COMMUNITY PARTNERS AS OUR COMMUNITY MESSENGERS, MANAGING TWO DIVERSITY, EQUITY AND INCLUSION ADVISORS INTO THE CREATIVE PROCESS, WORKING WITH OUR CREATIVE AGENCY TO EXECUTE THE CAMPAIGN, FINETUNED VELOZ.ORG AND ELECTRICFORALL.ORG TO PREPARE FOR INCREASED USE, HIRED A RESEARCH PARTNER TO HELP US TRACK THE CAMPAIGN'S IMPACT, SECURED IN-KIND ASSETS FOR PRODUCTION IN LOS ANGELES, WORKING TO IDENTIFY A TOP-TIER MEDIA COMPANY TO ENSURE OUR DIGITALLY FOCUSED CREATIVE ASSETS ARE PLACED ON THE APPROPRIATE PAID MEDIA CHANNELS, DATA IS RECORDED, CAMPAIGN IS OPTIMIZED OVER TIME AND THAT VELOZ OBTAINS THE MOST IMPACT AS POSSIBLE. THE CAMPAIGN RUNS SEPTEMBER 2022 - DECEMBER 2023.

VELOZ NOW PUBLISHES A REGULAR THOUGHT-LEADERSHIP BLOG CALLED 'THE RIDE TO ZERO', PRODUCES A QUARTERLY EV MARKET REPORT, HOSTS THREE BOARD MEETINGS ANNUALLY AND MORE. TO LEARN MORE, VISIT WWW.VELOZ.ORG. VELOZ'S 2022-2023 ANNUAL REPORT WILL BE PUBLISHED AT THE FOLLOWING LINK IN DECEMBER 2022: HTTPS://WWW.VELOZ.ORG/VELOZ-RESOURCES/

VELOZ'S PUBLIC SUMMIT SERIES MEETINGS: THEY ARE A GATHERING POINT FOR ELECTRIC CAR STAKEHOLDERS AND VELOZ MEMBERS. VELOZ SUMMIT ATTENDEES INCLUDE REPRESENTATIONS FROM CALIFORNIA UTILITIES, TRANSPORTATION NETWORK COMPANIES, CHARGING INFRASTRUCTURE, AUTOMAKERS, VENTURE CAPITAL INVESTORS, NONPROFITS, GOVERNMENT, START-UPS, NEWS MEDIA, INTERNATIONAL EXPERTS AND MANY MORE. VELOZ HELD SUMMITS IN JULY 2022, MARCH 2023 AND JUNE 2023. THE GOAL IS TO ADDRESS EV BARRIERS AND IDENTIFY SOLUTIONS TO ADVANCE THE ELECTRIC FOR ALL EV MOVEMENT. A TYPICAL VELOZ SUMMIT HAS 250-300 ATTENDEES.

VELOZ DIGITAL DIALOGUES/WEBINARS: VELOZ WEBINARS WERE STANDOUTS IN THE CROWDED ONLINE ENGAGEMENT CATEGORY. BETWEEN JULY 2022 - JUNE 2023, VELOZ HELD 4 WEBINARS THAT TYPICALLY HAVE 150-200 ATTENDEES.