Sun Valley Tourism Alliance Inc
- Assets
- $1.0m
- Revenue
- $2.2m
- Investments
- $0.0
- Employees
- 15
- Location
- Ketchum, ID
- Founding
- 04/1973
- Data as of
- 09/2023
- EIN
- 82-0254694
Organization Overview
Sun Valley Tourism Alliance Inc, operating under the name Visit Sun Valley, is located in Ketchum, ID. The organization was established in 1973. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 09/2023, Visit Sun Valley employed 15 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Sun Valley is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 09/2023, Visit Sun Valley generated $2.2m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 0.4% each year. All expenses for the organization totaled $2.2m during the year ending 09/2023. While expenses have increased by 0.3% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO.
Describe the Organization's Program Activity:
Part 3 - Line 4a
RESEARCH - ZARTICO, DESTIMETRICS, & RRC RESIDENT SENTIMENT SURVEY - $70,000RESEARCH HAS AND CONTINUES TO BE A VALUABLE AND INTEGRAL PART OF OUR OVERALL STRATEGY. THE STATISTICAL QUANTITATIVE AND QUALITATIVE DATA GLEANED FROM THESE RESOURCES ALLOWS US TO MAKE SOUND PLANS AND DECISIONS. THESE INPUTS CAN ACT AS INDICATORS FOR US TO MEASURE THE PLANS AND DECISIONS THAT WE IMPLEMENT. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES.
YEAR-ROUND ADVERTISING - $1,000,000WE'RE CONSTANTLY LOOKING FOR NEW AND INNOVATIVE WAYS TO BREAK THROUGH THE CLUTTER, TO TELL UNIQUE STORIES, AND TO CONVEY THE THINGS THAT TRULY MAKE THE SUN VALLEY AREA SPECIAL TO THE PEOPLE THAT WILL APPRECIATE AND RESPECT IT TO THE FULLEST. WE ARE PROUD OF THE SUSTAINED GROWTH AND EXPOSURE THAT THE AREA HAS RECEIVED THIS PAST YEAR. KEY ADVERTISING HIGHLIGHTS THROUGHOUT THE YEAR INCLUDE:- CONTENT PARTNERSHIP WITH ACCIDENTALLY WES ANDERSON- CONTENT PARTNERSHIP WITH WEEKEND SHERPA- CONTENT PARTNERSHIP WITH SKI- REDDIT DISPLAY ADVERTISING- CONNECTED TV SPOTS THROUGH HUDDLED MASSESKEY WINS THROUGHOUT THE YEAR INCLUDED STRONG AIRLINE OCCUPANCY (ESPECIALLY COMING OUT OF A PANDEMIC), STRONG HOTEL OCCUPANCIES, SIGNIFICANT INCREASES IN LOCAL OPTION TAX COLLECTIONS, AND MANAGEABLE TRAFFIC COUNTS.
STAY SUNNY - $350,000IN AN EFFORT TO MITIGATE EROSION OF THE MOUNTAIN TOWN CULTURE THAT THE SUN VALLEY AREA SO GREATLY CHERISHES, WE IMPLEMENTED THE STAY SUNNY CAMPAIGN IN 2021. IT HAS BEEN A RESPONSE TO THE SURGE IN NEWCOMERS WHO HAD A BIT OF A DIFFERENT AGENDA AND PACE THAN WHAT THE SUN VALLEY AREA EMBODIES. STAY SUNNY AIMS TO REMIND FOLKS THAT THIS PLACE IS BEST ENJOYED WITH A DEEP BREATHE, SOME MINDFULNESS, AND RESPECT FOR THE RESOURCES AND PEOPLE HERE. WE LEARNED FROM THE PAST YEAR THAT LOCALS TEND TO FEEL THAT THIS CAMPAIGN IS SPEAKING TO THEM VERSUS THE NEWCOMERS, AND THEY DON'T LIKE BEING TOLD WHAT TO DO. WE TOOK THIS LEARNING AND SOUGHT OUT ACTIVATIONS THAT WERE LESS VISIBLE TO EVERYONE AND INSTEAD WERE MORE TARGETED SPECIFICALLY TO THE NEWCOMERS. OUR SUCCESS WAS BASED ON RECEIVING MORE COMPLIMENTS FROM VISITORS AND LESS COMPLAINTS FROM LOCALS. ADDITIONALLY, WE ARE HANGING OUR HATS ON EXPOSURE THAT THE CAMPAIGN RECEIVED VIA MULTIPLE SUN VALLEY ROUND-UP STORIES.
Get More from Intellispect for FreeCreate a free account to get more data, nonprofit salaries, advanced search and more.
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Mike Burchmore Chair | OfficerTrustee | 1 | $0 |
Diann Craven Secretary | OfficerTrustee | 1 | $0 |
Gretchen Gorham Treasurer | OfficerTrustee | 1 | $0 |
Candice Pate Director | Trustee | 1 | $0 |
Jacob Frehling Director | Trustee | 1 | $0 |
Kristin Poole Director | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Two Things Creative & Advisory Services | 9/29/23 | $324,555 |
Google Advertising | 9/29/23 | $234,594 |
Backbone Group Llc Advertising | 9/29/23 | $190,000 |
Ogury Inc Advertising | 9/29/23 | $151,000 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $12,500 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $496,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $508,500 |
| Total Program Service Revenue | $1,689,558 |
| Investment income | $3,008 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,202,066 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $30,000 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $132,622 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $283,561 |
| Pension plan accruals and contributions | $7,777 |
| Other employee benefits | $17,908 |
| Payroll taxes | $30,512 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $245 |
| Fees for services: Accounting | $42,641 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $731 |
| Advertising and promotion | $1,434,552 |
| Office expenses | $13,254 |
| Information technology | $26,087 |
| Royalties | $0 |
| Occupancy | $38,755 |
| Travel | $8,545 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $13,372 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $3,870 |
| Insurance | $4,902 |
| All other expenses | $250 |
| Total functional expenses | $2,169,237 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $125 |
| Savings and temporary cash investments | $1,003,106 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $13,840 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $2,700 |
| Total assets | $1,019,771 |
| Accounts payable and accrued expenses | $50,543 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $50,543 |
| Net assets without donor restrictions | $969,228 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,019,771 |