Sun Valley Marketing Alliance Inc
- Assets
- $1.6m
- Revenue
- $2.9m
- Investments
- $0.0
- Employees
- 0
- Location
- Ketchum, ID
- Founding
- 04/1973
- Data as of
- 09/2020
- EIN
- 82-0254694
Organization Overview
Sun Valley Marketing Alliance Inc is located in Ketchum, ID. The organization was established in 1973. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sun Valley Marketing Alliance Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 09/2020, Sun Valley Marketing Alliance Inc generated $2.9m in total revenue. This represents relatively stable growth, over the past 6 years the organization has increased revenue by an average of 5.3% each year. All expenses for the organization totaled $2.4m during the year ending 09/2020. While expenses have increased by 1.7% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2020
Describe the Organization's Mission:
Part 3 - Line 1
DESTINATION MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE OVERALL GOAL OF SUN VALLEY MARKETING ALLIANCE, INC. IS TO SUSTAIN AND ENHANCE THE ECONOMIC HEALTH OF THE COMMUNITY BY PROMOTING THE AREA'S TOURISM INDUSTRY, PROVIDING VISITOR SERVICES AND BY PROVIDING PROGRAMS WHICH SUPPORT AREA BUSINESSES AND ENHANCE THE AREA'S UNIQUE NATURAL, RECREATIONAL AND CULTURAL ASSETS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Scott Fortner President/cmo | Officer | 40 | $133,957 |
Mike Burchmore Board Treasurer | OfficerTrustee | 1 | $0 |
Candice Pate Board Co-Chair | OfficerTrustee | 1 | $0 |
Diann Craven Board Co-Chair | OfficerTrustee | 1 | $0 |
Jacob Ferhling Director | Trustee | 1 | $0 |
Olin Glenne Director | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Facebook Advertising Advertising | 9/29/18 | $112,251 |
Backbone Group Llc Social Media | 9/29/18 | $715,910 |
Origin Design & Communications Ltd Outdoor Sports Marketing | 9/29/18 | $154,870 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Total Revenue from Contributions, Gifts, Grants & Similar | $7,196 |
| Investment income | $464 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,909,558 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $144,163 |
| Compensation to disqualified persons | $198,215 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $30,222 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $576 |
| Fees for services: Accounting | $32,113 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $1,752,287 |
| Office expenses | $2,221 |
| Information technology | $26,988 |
| Royalties | $0 |
| Occupancy | $35,525 |
| Travel | $5,847 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $4,535 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $3,655 |
| Insurance | $4,697 |
| All other expenses | $0 |
| Total functional expenses | $2,351,885 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $10,927 |
| Savings and temporary cash investments | $466,111 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $869,193 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $202,602 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $278 |
| Other assets | $2,700 |
| Total assets | $1,577,529 |
| Accounts payable and accrued expenses | $119,137 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $2,134 |
| Total liabilities | $121,271 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Total liabilities and net assets/fund balances | $1,456,258 |
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