Coalition For Better Ads

Organization Overview

Coalition For Better Ads is located in Washington, DC. The organization was established in 2017. According to its NTEE Classification (W90) the organization is classified as: Consumer Protection, under the broad grouping of Public & Societal Benefit and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Coalition For Better Ads is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2021, Coalition For Better Ads generated $936.4k in total revenue. This organization has experienced exceptional growth, as over the past 6 years, it has increased revenue by an average of 23.1% each year . All expenses for the organization totaled $902.2k during the year ending 12/2021. While expenses have increased by 10.1% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

THE COALITION FOR BETTER ADS SEEKS TO CARRY OUT ITS MISSION THROUGH THE FOLLOWING ACTIVITIES: 1.CONDUCT RESEARCH REGARDING USER PREFERENCE IN DIFFERENT ENVIRONMENTS E.G. , DESKTOP, MOBILE AND REGIONS FOR ONLINE ADVERTISING 2.BASED ON THIS METHODOLOGY, CREATE STANDARDS FOR EFFECTIVENESS AND PREFERENCE OF ADVERTISING FORMATS BETTER AD STANDARDS 3.SUPPORT ADDITIONAL RESEARCH USING THE METHODOLOGY IN OTHER GLOBAL REGIONS TO DEVELOP BETTER AD STANDARDS AND 4.EDUCATE DIGITAL ADVERTISING INDUSTRY PARTICIPANTS ON ENHANCING EFFECTIVENESS AND QUALITY OF CONSUMER ONLINE ADVERTISING USING THESE STANDARDS.


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Board, Officers & Key Employees

Name (title)Compensation
Daniel Jaffe
Secretary
$0
David Grimaldi
Chairman
$0
Alison Pepper
Treasurer
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Venable Llp
Legal Counsel
$51,299
Brand Safe Ventures Inc
Administrative
$823,630
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$936,437
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$936,437
Total Program Service Revenue$0
Investment income $0
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $936,437

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