Inequality Media
- Assets
- $2.1m
- Revenue
- $1.3m
- Investments
- $0.0
- Employees
- 13
- Location
- Berkeley, CA
- Founding
- 04/2015
- Data as of
- 12/2021
- EIN
- 46-5544528
Organization Overview
Inequality Media is located in Berkeley, CA. The organization was established in 2015. According to its NTEE Classification (A31) the organization is classified as: Film & Video, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Inequality Media employed 13 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Inequality Media is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Inequality Media generated $1.3m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 5.5% each year. All expenses for the organization totaled $1.3m during the year ending 12/2021. While expenses have increased by 13.5% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
EDUCATE & ENGAGE THE PUBLIC ON ECONOMIC INEQUALITY & IMBALANCE OF POWER IN AMERICA THROUGH DIGITAL MEDIA. EACH WEEK, INEQUALITY MEDIA CATALYZES ACTION BY CREATING ENGAGING SHAREABLE VIDEOS RELEASED VIA TRADITIONAL/SOCIAL MEDIA
Describe the Organization's Program Activity:
Part 3 - Line 4a
IM PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS. WE REACH MILLIONS OF PEOPLE EACH WEEK WITH CLEAR, COMPELLING VIDEOS AND BROADCASTS ABOUT THE ECONOMY AND DEMOCRACY - AND WHAT PEOPLE CAN DO TO PUT AMERICA ON A PATH TOWARD A FAIRER AND MORE JUST SOCIETY. OUR VIDEOS SEEK TO: 1) EXPLAIN CURRENT ECONOMIC AND CIVIC ISSUES IN A WAY THAT EVERYONE CAN UNDERSTAND. 2) CONTEXTUALIZE POLICIES, NEWS, AND CONCEPTS BEING PROMOTED WIDELY BY PROVIDING FRAMEWORKS OF UNDERSTANDING IN A NON-PARTISAN, EDUCATIONAL WAY, AND 3) BUILD A SHARED UNDERSTANDING OF THE IMPORTANCE OF A MORE EQUAL ECONOMY AND ROBUST DEMOCRACY. (CONTINUES BELOW)
(CONTINUED) MOST OF OUR VIDEOS FEATURE FORMER SECRETARY OF LABOR ROBERT REICH AS WELL AS OTHER PUBLIC FIGURES AND POLICY EXPERTS, SUCH AS SOLANA RICE, A LEADER IN ORGANIZING FOR RACIAL AND ECONOMIC JUSTICE. IN 2021, WE PRODUCED DOZENS OF EXPLAINER VIDEOS AND HUNDREDS OF SHORT, RAPID RESPONSE VIDEOS, WHICH RECEIVED A COMBINED 100+ MILLION VIEWS. OVER THE LIFE OF THE ORGANIZATION, WE HAVE PRODUCED OVER 600 VIDEOS - PLUS 320+ LIVE BROADCASTS - WHICH HAVE BEEN VIEWED OVER 500 MILLION TIMES. WE HAVE 7 MILLION FOLLOWERS THAT INCLUDE VIEWERS FROM EVERY STATE IN THE NATION. OUR VIDEOS ARE MADE FOR THE GENERAL PUBLIC, BUT THEY ARE ALSO USED IN COLLEGE COURSES, AND AT CONGRESSIONAL HEARINGS.
(CONTINUED) "EXPLAINER" VIDEO TOPICS INCLUDE WEALTH INEQUALITY, CORPORATE CONCENTRATION, INFLATION, THE US TAX SYSTEM, THE CLIMATE CRISIS, THE RACIAL WEALTH GAP, AND VOTING RIGHTS. THEY OFTEN DEBUNK COMMON MYTHS SURROUNDING THESE TOPICS. VIDEOS ARE DISTRIBUTED THROUGH THE SOCIAL MEDIA CHANNELS (FACEBOOK, YOUTUBE, INSTAGRAM, AND TWITTER) OF INEQUALITY MEDIA, ROBERT REICH, AND PARTNER ORGANIZATIONS. IN 2021 WE CONTINUED PRODUCING CONTENT FOR TIKTOK AND INSTAGRAM, REACHING EVEN MORE PEOPLE ON THESE PLATFORMS, INCLUDING MILLENNIALS AND GEN Z-ERS, WHO WOULD NOT HAVE OTHERWISE WATCHED OUR VIDEOS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Heather Kinlaw Lofthouse Exec Dir /pr | Officer | 32 | $160,294 |
Linda Ashfield Finance Dire | Officer | 5 | $34,433 |
Ramona Naddaff Secretary/di | OfficerTrustee | 2 | $0 |
Zoe Beck Chair/direct | OfficerTrustee | 2 | $0 |
Christopher Edley Director | Trustee | 2 | $0 |
Katrina Vanden Huevel Director | Trustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $94,024 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,155,033 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,249,057 |
| Total Program Service Revenue | $4,184 |
| Investment income | $2,774 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$1 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,256,014 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $194,726 |
| Compensation of current officers, directors, key employees. | $50,462 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $358,274 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $43,641 |
| Payroll taxes | $47,302 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $7,175 |
| Fees for services: Accounting | $16,380 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $26,629 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $309,105 |
| Advertising and promotion | $97,416 |
| Office expenses | $139,338 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $16,395 |
| Travel | $6,131 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $8,636 |
| All other expenses | $0 |
| Total functional expenses | $1,271,148 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $594,198 |
| Savings and temporary cash investments | $1,500,724 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $6,961 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $18,608 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,120,491 |
| Accounts payable and accrued expenses | $44,782 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $21,873 |
| Total liabilities | $66,655 |
| Net assets without donor restrictions | $2,013,836 |
| Net assets with donor restrictions | $40,000 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,120,491 |
Grants Recieved
Over the last fiscal year, we have identified 8 grants that Inequality Media has recieved totaling $148,955.
| Awarding Organization | Amount |
|---|---|
Mertz Gilmore Foundation New York, NY PURPOSE: PURPLE AUDIENCE EDUCATION CAMPAIGN 2021 | $50,000 |
Goldman Sachs Philanthropy Fund New York, NY PURPOSE: COMMUNITY & HUMAN SERVICES | $50,000 |
Mertz Gilmore Foundation New York, NY PURPOSE: TO SUPPORT RESEARCH ON THE PURPLE AMERICA PROJECT | $40,000 |
Schwab Charitable Fund San Francisco, CA PURPOSE: ARTS, CULTURE & HUMANITIES | $7,425 |
Leo J & Celia Carlin Fund Berkeley, CA PURPOSE: GENERAL SUPPORTIHO ROBERT REICH | $1,000 |
Colonel Il James N Pritzker Charitable Distribution Fund Chicago, IL PURPOSE: GENERAL SUPPORT | $330 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
International Documentary Association Inc Los Angeles, CA | $8,198,815 | $12,252,709 |
Film Independent Inc Los Angeles, CA | $7,465,634 | $11,527,723 |
Array Alliance Inc Encino, CA | $23,025,170 | $9,034,009 |
Santa Barbara International Film Festival Inc Santa Barbara, CA | $7,671,000 | $6,230,884 |
California Film Institute San Rafael, CA | $8,333,182 | $5,073,101 |
National Film Preserve Ltd Berkeley, CA | $40,155,231 | $15,232,996 |
Bfca Los Angeles, CA | $405,968 | $4,064,869 |
San Francisco Film Society San Francisco, CA | $2,689,392 | $4,948,774 |
Outfest Los Angeles, CA | $414,961 | $3,920,238 |
Bay Area Video Coalition Inc San Francisco, CA | $1,856,423 | $3,177,189 |
American Cinematheque Los Angeles, CA | $27,763,140 | $2,833,838 |
Forward Impact Los Angeles, CA | $1,099,494 | $2,810,551 |