Legal Marketing Association
- Assets
- $3.5m
- Revenue
- $3.8m
- Investments
- $0.0
- Employees
- 0
- Location
- Chicago, IL
- Founding
- 03/1987
- Data as of
- 12/2021
- EIN
- 36-3442222
Organization Overview
Legal Marketing Association is located in Chicago, IL. The organization was established in 1987. According to its NTEE Classification (I03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Crime & Legal-Related and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Legal Marketing Association is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Legal Marketing Association generated $3.8m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (2.1%) each year. All expenses for the organization totaled $3.8m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (0.8%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO MAINTAIN THE PROFESSIONAL STANDARDS OF THOSE INVOLVED IN THE MARKETING FOR THE LEGAL PROFESSION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CONFERENCES AND MEETINGS: THE 2021 LEGAL MARKETING ASSOCIATION ANNUAL CONFERENCE WAS HELD IN HOLLYWOOD, FLORIDA, WHICH INCLUDED A VIRTUAL OPTION. THE PROGRAM IS RESEARCH-BASED, MARKET-DRIVEN AND REFLECTS THE WANTS AND NEEDS OF LMA'S DIVERSE AND EVOLVING INDUSTRY.
PRINTING AND PUBLICATIONS - STRATEGIES - THE JOURNAL OF LEGAL MARKETING IS PUBLISHED BIMONTHLY. STRATEGIES IS DISTRIBUTED TO LMA MEMBERS AS A PROFESSIONAL DEVELOPMENT TOOL FOR THOSE INVOLVED IN LAW FIRM MARKETING. IN ADDITION, IT IS DISTRIBUTED TO OTHERS WHO SUPPORT AND WRITE ABOUT THIS INDUSTRY. THE ANNUAL SUBSCRIPTION FEE IS INCLUDED IN LMA MEMBERS' DUES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jill Huse Immediate Past President | OfficerTrustee | 1 | $0 |
Roy Sexton Treasurer | OfficerTrustee | 1 | $0 |
Brenda Plowman President-Elect | OfficerTrustee | 1 | $0 |
Kelly Mackinnon President | OfficerTrustee | 1 | $0 |
Kevin Iredell Secretary | OfficerTrustee | 1 | $0 |
Danielle Holland Chief Executive Officer | Officer | 40 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Smithbucklin Corporation Management Services | 12/30/21 | $2,725,077 |
Diplomat Beach Resort The Hotel / Event Location | 12/30/21 | $395,712 |
Alliant Event Services Event Services | 12/30/21 | $124,327 |
Webster Chamberlain & Bean Llp Legal Fees | 12/30/21 | $116,558 |
Kellogg Hansen Todd Figel & Frederick Legal Fees | 12/30/21 | $127,281 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $1,553,965 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,553,965 |
| Total Program Service Revenue | $1,433,983 |
| Investment income | $50,258 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $191,700 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $3,787,273 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $662,318 |
| Fees for services: Legal | $45,228 |
| Fees for services: Accounting | $92,768 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $12,970 |
| Fees for services: Other | $0 |
| Advertising and promotion | $11,428 |
| Office expenses | $28,910 |
| Information technology | $254,841 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $1,317,075 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $15,744 |
| Insurance | $23,328 |
| All other expenses | $153,350 |
| Total functional expenses | $3,757,124 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $882,859 |
| Savings and temporary cash investments | $186,489 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $97,439 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $346,762 |
| Net Land, buildings, and equipment | $48,815 |
| Investments—publicly traded securities | $1,896,781 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $3,459,145 |
| Accounts payable and accrued expenses | $240,922 |
| Grants payable | $0 |
| Deferred revenue | $718,806 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $959,728 |
| Net assets without donor restrictions | $2,499,417 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $3,459,145 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
American Bar Foundation Chicago, IL | $37,925,650 | $9,357,330 |
Illinois State Bar Association Springfield, IL | $19,242,841 | $8,740,125 |
Association Of Legal Administrators Chicago, IL | $3,426,402 | $6,090,392 |
Kentucky Bar Association Frankfort, KY | $11,804,122 | $7,180,578 |
Teamsters Local Union No 727 Legal Assistance Trust Fund Park Ridge, IL | $2,977,778 | $5,048,167 |
Chicago Bar Association Chicago, IL | $12,652,985 | $5,014,967 |
Legal Marketing Association Chicago, IL | $3,459,145 | $3,787,273 |
International Association Of Defense Counsel Chicago, IL | $5,596,400 | $3,119,794 |
Indiana State Bar Association Indianapolis, IN | $4,394,271 | $3,135,204 |
Iowa State Bar Association Des Moines, IA | $8,578,235 | $3,502,271 |
Il Board Of Admissions To The Bar Springfield, IL | $10,500,041 | $2,819,422 |
Kentucky Bar Foundation In Frankfort, KY | $9,276,329 | $1,606,050 |