Natural High
- Assets
- $396.0k
- Revenue
- $349.6k
- Investments
- $0.0
- Employees
- 1
- Location
- La Jolla, CA
- Founding
- 08/1997
- Data as of
- 12/2022
- EIN
- 33-0668362
Organization Overview
Natural High is located in La Jolla, CA. The organization was established in 1997. According to its NTEE Classification (S50) the organization is classified as: Nonprofit Management, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Natural High is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2022, Natural High generated $349.6k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 8 years, the organization has seen revenues fall by an average of (9.9%) each year. All expenses for the organization totaled $436.4k during the year ending 12/2022. As we would expect to see with falling revenues, expenses have declined by (8.3%) per year over the past 8 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
NATURAL HIGH IS A DRUG PREVENTION NONPROFIT THAT INSPIRES AND EMPOWERS YOUTH TO FIND THEIR NATURAL HIGH AND DEVELOP THE SKILLS AND COURAGE TO LIVE LIFE WELL.
Describe the Organization's Program Activity:
Part 3 - Line 4a
IN SCHOOLS: NATURAL HIGH PROVIDES RESEARCH INFORMED DRUG-PREVENTION PROGRAMMING TO TEACHERS ACROSS THE COUNTRY AT NO COST. PROGRAMMING CONSISTS OF 1) STORIES OF CELEBRITITES SHARING THEIR PERSONAL STORIES OF CHOOSING THEIR NATURAL HIGHS OVER DRUGS, 2) DISCUSSION GUIDES, 3)WORKSHEETS, AND 4) ADDITIONAL ACTIVITIES THAT FOCUS ON RESILIENCY THEORY, 40 DEVELOPMENTAL ASSETS AND SPARKS THEORY TO CHANGE SOCIAL NORMING. NATURAL HIGH FILMED AND RELEASED ONE NEW CELEBRITY AND ATHLETE AMBASSADOR. THROUGH DIGITAL MARKETING NATURAL HIGH WAS ABLE TO GROW THE EDUCATION NETWORK TO OVER 32,000 USERS ACROSS THE COUNTRY. NATIONALLY, OUR CONTENT WAS USED IN SCHOOLS AND YOUTH SERVING ORGANIZATIONS.
ONLINE: IN 2022 WE LAUNCHED A TOOLKIT (VIDEO, DISCUSSION QUESTIONS, FILM SCREENING GUIDE, AND RESOURCES) TO RAISE AWARENESS AND INFORM KIDS, EDUCATORS, AND PARENTS ABOUT THE DANGERS OF FENTANYL. WE CONTINUED TO EXPAND OUR NATURAL HIGH ESSENTIALS. THESE ARE SHORT CONTENT-RICH ARTICLES ON THE MOST IMPORTANT TOPICS PARENTS AND EDUCATORS NEED TO KNOW ABOUT TO GUIDE THEIR KIDS TO A THRIVING LIFE. THEY PROVIDE DIGESTIBLE, RELEVANT RESEARCH PLUS ACTIONABLE EXERCISES AND ACTIVITIES. ADDITIONALLY, WE CREATED THE FOLLOWING RESOURCES: HELP KIDS FIND THEIR NATURAL HIGH, PARENT 6-WEEK SUMMER SERIES, AND A RED RIBBON WEEK PLAYLIST FOR GRADES 4-12.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jon Sundt Founder, President/board C | Trustee | 16 | $0 |
Mike Costigan Board Member | Trustee | 2 | $0 |
Gary Katz Board Member | Trustee | 2 | $0 |
Ballard F Smith Treasurer | Trustee | 2 | $0 |
Desiree Pavlik Executive Director | Trustee | 40 | $138,667 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $340,037 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $340,037 |
| Total Program Service Revenue | $0 |
| Investment income | $348 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $5,137 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $554 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $349,636 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $138,667 |
| Compensation of current officers, directors, key employees. | $34,667 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $9,965 |
| Other employee benefits | $6,388 |
| Payroll taxes | $10,904 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $660 |
| Fees for services: Accounting | $7,967 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $37,389 |
| Advertising and promotion | $126,377 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $33,050 |
| Travel | $1,100 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $30,279 |
| Insurance | $6,452 |
| All other expenses | $1,822 |
| Total functional expenses | $436,351 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $184,304 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $6,375 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $190,906 |
| Other assets | $14,388 |
| Total assets | $395,973 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $404 |
| Total liabilities | $404 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $395,569 |
| Total liabilities and net assets/fund balances | $395,973 |