One Reel

DEVELOPMENT AND PRODUCTION OF SIGNATURE ARTS PROGRAMS TO FOSTER GROWTH IN THE COMMUNITY.

PUBLICDISPLAY.ART - 2022 SOLIDIFIED THE ORGANIZATION'S SIGNIFICANT SHIFT IN PROGRAMMING DIRECTION FOLLOWING THE PANDEMIC. THE UNCERTAINTY SURROUNDING INVESTING TIME AND RESOURCES TOWARD PRODUCING LARGE SCALE EVENTS FROM THE PREVIOUS YEAR CARRIED OVER TO 2022. IN NOVEMBER 2021, ONE REEL HAD PUBLISHED WHAT WOULD BECOME THE FIRST ISSUE OF PUBLICDISPLAY.ART, AN ARTS-FOCUSED TABLOID THAT WAS DISTRIBUTED FOR FREE. THE GOAL WAS TO PUT ART INTO THE HANDS OF THE GENERAL PUBLIC, AS THEY EMERGED FROM SHELTERING AT HOME PROVIDING AN ACCESSIBLE OPPORTUNITY TO REIGNITE AN INTEREST IN THE ARTS AMONG LOCAL RESIDENTS. ORIGINALLY CONCEIVED AS A "ONE AND DONE" PUBLICATION THAT WOULD SERVE AS A "PUBLISHED EXHIBIT" FOR LOCAL VISUAL ARTISTS TO SHOW THEIR WORK TO A LARGE SCALE AUDIENCE WHILE GALLERIES REMAINED CLOSED DUE TO THE PANDEMIC, WE QUICKLY REALIZED THAT THE PROGRAM HAD TREMENDOUS POTENTIAL TO EFFICIENTLY ENGAGE PUBLIC SUPPORT FOR THE ARTS IN THE WAKE OF COVID AND PRESENTED A MUCH-NEEDED OPPORTUNITY TO SUPPORT SEATTLE'S CREATIVE COMMUNITY AS THEY STRUGGLED TO REOPEN FOLLOWING THE PANDEMIC. IN 2022, ONE REEL PUBLISHED PUBLICDISPLAY.ART AS A QUARTERLY PUBLICATION THAT CONTINUED TO SHOWCASE THE WORK OF LOCAL ARTISTS, WHICH DELIVERED IMMEDIATE BENEFITS TO THE ARTISTS FEATURED IN THE PUBLICATION. MANY OF THE ARTISTS WERE ABLE TO SELL THE WORK WE SHOWCASED IN PAGES OF PUBLICDISPLAY.ART. ADDITIONALLY, ARTISTS REPORTED THEY WERE INVITED TO EXHIBIT THEIR WORK AT GALLERIES WHO WE REOPENING AND SEVERAL OF THE ARTISTS SECURED REPRESENTATION BASED ON THE RECOGNITION THEY RECEIVED FROM HAVING THEIR WRK PUBLISHED IN PUBLICDISPLAY.ART.ADDITIONALLY, WE INCREASED PAGE COUNT, WHICH ENABLED US TO EXPANDED COVERAGE TO INCLUDE ARTS RELATED CONTENT, NEWS, AND GALLERY LISTINGS. AND, BASED ON PUBLIC DEMAND, WE DOUBLED OUR CIRCULATION TO MEET THE NEEDS OF OUR READERS. TO OFFSET THESE COSTS, WE ALSO OFFERED GALLERIES AND ARTS RELATED ORGANIZATIONS EXCLUSIVE OPPORTUNITIES TO PROMOTE THEMSELVES AS THEY REOPENED THEIR DOORS, WITH REASONABLE ADVERTISING RATES, ALLOWING THEM TO REACH A TARGETED AUDIENCE WITH A HIGH LEVEL OF INTEREST IN SUPPORTING THE ARTS.THE RESULTS HAVE BEEN EXTRAORDINARY. NOT ONLY HAS PUBLICDISPLAY.ART PROVIDED ONE REEL WITH A NEW PATH FORWARD WITH WHAT WE BELIEVE WILL ONE DAY BECOME A SUSTAINABLE, NEW DIRECTIVE IN OUR PROGRAMMING, IT HAS ALLOWED THE ORGANIZATION AN OPPORTUNITY TO CONTINUE BUILDING UPON OUR MISSION TO "FOSTER GROWTH AND DEVELOPMENT IN COMMUNITY AND THE ARTS".THIS WAS NOT WITHOUT ITS CHALLENGES. THE COST INVOLVED IN PRINTING AND DISTRIBUTING A FREE PUBLICATION FOR THE COMMUNITY IS COSTLY AND WE DECIDED EARLY ON THAT WE WOULD COMPENSATE FEATURED ARTISTS WITH A STIPEND AND PAY FREELANCE WRITERS FOR THE CONTENT THEY PRODUCED. WE COULD NOT HAVE DONE IT WITHOUT A SMALL GROUP OF VOLUNTEERS WHO INVESTED COUNTLESS HOURS WORKING BEHIND THE SCENES TO MANAGE THE PUBLISHING DUTIES REQUIRED TO PRODUCE PUBLICDISPLAY.ART. ON SEPT. 24, 2022, WE WERE REWARDED FOR OUR EFFORTS. ONE REEL WAS INVITED TO ATTEND THE WASHINGTON STATE ARTS & HERITAGE AWARDS AT THE GOVERNOR'S MANSION IN OLYMPIA WHERE WE WERE HONORED TO RECEIVE THE "2022 ARTS ORGANIZATION OF THE YEAR" FOR WASHINGTON STATE, BASED ON PUBLICDISPLAY.ART'S SUCCESS AND THE IMPACT ONE REEL HAD IN HELPING SEATTLE'S CREATIVE COMMUNITY REBOUND FROM THE PANDEMIC.THIS PROGRAM REACHED 45,000 READERS PER ISSUE X 4 QUARTERLY ISSUE = 180,000

PUBLISHED THE NORTHWEST FOLKLIFE FESTIVAL GUIDE - EARLY IN 2022, THE EXECUTIVE DIRECTOR OF NORTHWEST FOLKLIFE, A NON-PROFIT, CITYWIDE EVENT APPROACHED US ABOUT TAKING OVER THE PUBLISHING DUTIES OF THEIR EVENT GUIDE, AS THEY HAD DOWNSIZED DURING THE PANDEMIC AND DID NOT HAVE THE STAFF TO OVERSEE THE DESIGN, PRODUCTION, AND PRINTING OF THE INDISPENSABLE GUIDE TO THEIR EVENT AT SEATTLE CENTER OVER MEMORIAL DAY WEEKEND.WE ACCEPTED THE CHALLENGE, WHICH ENABLED US TO EXPAND OUR SUCCESS WITH PUBLISHING PUBLICDISPLAY TO SUPPORT ANOTHER NON-PROFIT WHILE THEY WORKED TO PRODUCE SEATTLE'S FIRST LARGE SCALE FESTIVAL WITH A DRASTICALLY REDUCED STAFF. IT WAS A WAY FOR US TO GIVE BACK TO THE CITY AND HONOR OUR SHARED ROOTS WITH AN ORGANIZATION THE SERVED AS ONE HALF OF THE SUMMER "BOOKEND" EVENTS THAT ECHOED THE BUMBERSHOOT FESTIVAL WE PRODUCED FOR OVER 40 YEARS AT SEATTLE CENTER OVER LABOR DAY WEEKEND PRIOR TO THE PANDEMIC.WHILE WE WERE NOT DIRECTLY INVOLVED WITH THE FESTIVAL ITSELF, WE PUBLISHED 100,000 COPIES OF THE GUIDE THAT WERE INSERTED INTO THE SEATTLE TIMES PRIOR TO THE FESTIVAL AND DISTRIBUTED ONSITE AT THE EVENT.

PUBLICDISPLAY.ART TIE-IN EVENTS - BASED ON THE SUCCESS OF PUBLISHING PUBLICDISPLAY.ART, ONE REEL WAS ABLE TO CREATE ALL-NEW SCALED EVENTS THAT WOULD BENEFIT THE FEATURED ARTIST WE WORKED WITH AND ALLOW OUR READERS THE OPPORTUNITY TO SAFELY ATTEND SEVERAL ART EVENTS THROUGHOUT THE YEAR. IN THE SPRING, ONE REEL PRODUCED A FREE, OPEN-TO-THE PUBLIC, LIVE ARTIST PANEL EXPLORING HOW "ART SAVED THEM" DURING THE PANDEMIC. FOR OUR JUNE ISSUE, WE INVITED LGBTQ ARTISTS TO SUBMIT CONCEPT IDEAS FOR CREATING A SERIES OF PRIDE POSTERS AND SELECTED 6 LOCAL ARTISTS TO PARTICIPATE IN THE PROGRAM. EACH ARTIST RECEIVED A STIPEND FOR THEIR WORK AND WE HOSTED A GALLERY EXHIBIT OF THEIR ORIGINAL ART DURING PRIDE WEEK AND PROFILED EACH ARTIST IN OUR JUNE ISSUE. WE ALSO PRINTED THOUSANDS OF THEIR POSTER FROM THEIR ORIGINAL ART AND POSTED THEM THROUGHOUT THE CITY, UNDER THE PROGRAM PRIDE ON PUBLIC DISPLAY. AND IN THE FALL, WE OPENED A POP-UP GALLERY AND HOSTED AN EXHIBIT OF OF OUR ORGANIZATION'S ART COLLECTION TO HONOR ONE REEL'S 5OTH ANNIVERSARY AS AN ORGANIZATION SERVING SEATTLE'S CREATIVE COMMUNITY AND LOCAL AUDIENCES.TOGETHER THESE EVENTS SERVED AN AUDIENCE OF 700 ATTENDEES + WE LIVESTREAM THE ARTIST PANEL, WHICH ALLOWED SEVERAL HUNDRED MORE TO WATCH IT ONLINE.

PIANOS IN THE PARK - IN AUGUST 2022, ONE REEL WAS INVITED TO PRODUCE A SMALL, SCALED VERSION OF PIANOS IN THE PARK THE POPULAR, SUMMERTIME CITYWIDE EVENT WE HAD PRODUCED PRIOR TO COVID FOR THE ISSAQUAH HIGHLANDS COMMUNITY. WHILE THIS WAS A DRAMATIC SHIFT FROM THE PROGRAM, WE HAD PRODUCED IN SEATTLE IN 2019 WHICH SERVED 14 DIFFERENT NEIGHBORHOODS WITH AN EMPHASIS ON BRINGING MUSIC TO UNDERSERVED NEIGHBORHOODS IT WAS A WELCOME OPPORTUNITY TO ENGAGE WITH THE COMMUNITY AND PROVIDE LOCAL MUSICIANS AND ARTIST TO TAKE PART IN 2 WEEKS OF PROGRAMMING IN ONE OF THE AREA'S MOST PEACEFUL, NATURAL SETTINGS. AND DESPITE THE SMALLER IMPRINT, THE EVENT ATTRACTED RECORD CROWDS ITCHING TO TAKE PART IN AN SAFE, OUTDOOR COMMUNITY-BASED EVENT.THE EVENT ATTRACTED AN ESTIMATED AUDIENCE OF 2,030 PEOPLE OVER A 2 WEEK PERIOD (AND AVERAGE OF 140 PEOPLE PER DAY)