South Placer County Tourism Corporation
- Assets
- $5.4m
- Revenue
- $2.4m
- Investments
- $0.0
- Employees
- 6
- Location
- Rocklin, CA
- Founding
- 12/2004
- Data as of
- 12/2023
- EIN
- 20-0356900
Organization Overview
South Placer County Tourism Corporation is located in Rocklin, CA. The organization was established in 2004. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, South Placer County Tourism Corporation employed 6 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. South Placer County Tourism Corporation is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, South Placer County Tourism Corporation generated $2.4m in total revenue. The organization has seen a slow decline revenue. Over the past 9 years, revenues have fallen by an average of (0.5%) each year. All expenses for the organization totaled $2.2m during the year ending 12/2023. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
PLACER VALLEY TOURISMS MISSION IS TO INCREASE THE HEALTH OF THE HOTEL INDUSTRY THROUGH OCCUPANCY AND AVERAGE DAILY RATE IN ROSEVILLE, ROCKLIN, AND LINCOLN, CALIFORNIA.
Describe the Organization's Program Activity:
Part 3 - Line 4a
WE RECRUIT A WIDE VARIETY OF EVENTS, FROM CORPORATE, ATHLETIC TO PERFORMING ARTS ACTIVITIES TO OUR AREA. THE GREATER LONG-TERM PURPOSE OF PLACER VALLEY TOURISM IS TO ADVANCE THE TOURISM INDUSTRY IN OUR REGION BY ADVOCATING AND ASSISTING IN THE DEVELOPMENT OF MAJOR TOURISM FACILITIES AND ATTRACTIONS, INCLUDING LARGE HOTELS, CONFERENCE AND CONVENTION SPACE, SPORTS TOURISM FACILITIES, UNIVERSITIES, MAJOR MUSEUMS, AND VISUAL AND PERFORMING ARTS FACILITIES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Kim Summers CEO | Officer | 40 | $165,935 |
Donna D Dotti Director Of Sales | 40 | $117,929 | |
Lauryl Hernandez Past Chair | Officer | 2 | $0 |
Vanessa Phillips Chairman | Officer | 2 | $0 |
Lucas Moosman Secretary | Officer | 2 | $0 |
Stephen Makis Treasurer | Officer | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $128,439 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $128,439 |
| Total Program Service Revenue | $2,141,455 |
| Investment income | $134,419 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,404,313 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $165,935 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $302,636 |
| Pension plan accruals and contributions | $12,280 |
| Other employee benefits | $52,193 |
| Payroll taxes | $35,797 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $440 |
| Fees for services: Accounting | $53,000 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $36,334 |
| Fees for services: Other | $7,270 |
| Advertising and promotion | $210,149 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $31,494 |
| Travel | $10,989 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $24,006 |
| Insurance | $7,101 |
| All other expenses | $6,752 |
| Total functional expenses | $2,221,722 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $970,937 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $497,958 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $381,623 |
| Investments—publicly traded securities | $3,599,034 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $5,449,552 |
| Accounts payable and accrued expenses | $50,153 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $324,500 |
| Total liabilities | $374,653 |
| Net assets without donor restrictions | $5,074,899 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $5,449,552 |