Sonoma County Tourism Bureau Inc

Organization Overview

Sonoma County Tourism Bureau Inc, operating under the name Sonoma County Tourism, is located in Santa Rosa, CA. The organization was established in 2005. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Sonoma County Tourism employed 25 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sonoma County Tourism is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2022, Sonoma County Tourism generated $10.8m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 5.8% each year. All expenses for the organization totaled $9.7m during the year ending 06/2022. While expenses have increased by 6.4% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

THE MISSION OF SONOMA COUNTY TOURISM BUREAU IS TO PROMOTE SONOMA COUNTY AS A PREMIER OVERNIGHT DESTINATION WITH UNIQUE AND DIVERSE EXPERIENCES.

Describe the Organization's Program Activity:

Part 3 - Line 4a

CONSUMER MARKETING/GROUP BUSINESS DEVELOPMENT/TRAVELTRADE/COMMUNITY ENGAGEMENT: THE SONOMA COUNTY TOURISM BUREAU WORKSTO DRIVE OVERNIGHT VISITATION TO THE AREA RESULTING IN INCREASED ECONOMIC IMPACT FOR SONOMA COUNTY. THIS IS ACCOMPLISHED THROUGH A VARIETY OF SALES AND MARKETING PROGRAMS DESIGNED TO COMPEL BOTH LEISURE AND BUSINESS TRAVEL FROM WITHIN CALIFORNIA, ACROSS THE COUNTRY AND IN KEY MARKETS AROUND THE WORLD. SONOMA COUNTY TOURISM BUREAU ALSO WORKS ACROSS THE COUNTY TO ENSURE THE ORGANIZATION IS MEETING THE NEEDS OF ITS LOCAL RESIDENTS, KEY STAKEHOLDERS AND OTHER IMPORTANT CONSTITUENTS.


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Board, Officers & Key Employees

Name (title)Compensation
Joe Bartolomei
Chair
$0
Tom Birdsall
Director
$0
Percy Brandon
Director
$0
Jennifer Buffo
Director
$0
Thera Buttaro
Director
$0
Brad Calkins
Director
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Miles Media Group Llp
Website Design And Maintenance
$180,272
Portola System
Computer Maintenance And Repair
$170,853
Studio M
Design And Layout Of Marketing Materials
$118,186
Firefly
Design And Layout Of Marketing Materials
$103,516
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $10,516,245
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$10,516,245
Total Program Service Revenue$3,015
Investment income $3,306
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $259,994
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $10,782,560

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