Rodeo Drive Inc
- Assets
- $896.0k
- Revenue
- $425.7k
- Investments
- $0.0
- Employees
- 0
- Location
- Beverly Hills, CA
- Founding
- 02/2010
- Data as of
- 06/2024
- EIN
- 95-3728114
Organization Overview
Rodeo Drive Inc is located in Beverly Hills, CA. The organization was established in 2010. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Rodeo Drive Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2024, Rodeo Drive Inc generated $425.7k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 9 years, the organization has seen revenues fall by an average of (9.9%) each year. All expenses for the organization totaled $345.7k during the year ending 06/2024. As we would expect to see with falling revenues, expenses have declined by (13.5%) per year over the past 9 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2024
Describe the Organization's Mission:
Part 3 - Line 1
THE ORGANIZATION'S MISSION IS TO PROMOTE THE COMMON BUSINESS INTEREST OF THE MERCHANTS OF RODEO DRIVE, BEVERLY HILLS, CA. ITS ACTIVITIES ARE DIRECTED TO THE IMPROVEMENT OF THE BUSINESS CONDITIONS OF ONE OR MORE LINES OF BUSINESS ON RODEO DRIVE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
RAISES FUNDS TO SPONSOR EVENTS AND PROGRAMS THAT PROMOTE THE COMMON BUSINESS INTEREST OF THE MERCHANTS OF RODEO DRIVE, BEVERLY HILLS, CA.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Mark Tronstein Treasurer | Officer | 8 | $0 |
Kay Monica Rose President | Officer | 8 | $0 |
Kiersten Dunn Vice President | Officer | 8 | $0 |
Michelle Kearney Vice President | Officer | 8 | $0 |
Kathy Gohari Vice President | Officer | 8 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Lyn Winter Inc Pr/production | 6/29/24 | $0 |
Rachel Meis Verne | 6/29/24 | $0 |
Bold Communication & Marketing Llc Pr/production | 6/29/24 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $425,182 |
| Investment income | $476 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $425,658 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $2,500 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $3,990 |
| Fees for services: Accounting | $17,494 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $19,791 |
| Advertising and promotion | $0 |
| Office expenses | $1,274 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $7,195 |
| All other expenses | $0 |
| Total functional expenses | $345,747 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $823,270 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $54,370 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $18,391 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $896,031 |
| Accounts payable and accrued expenses | $5,056 |
| Grants payable | $0 |
| Deferred revenue | $7,528 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $12,584 |
| Net assets without donor restrictions | $883,447 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $896,031 |