Fresh Produce And Floral Council
- Assets
- $601.8k
- Revenue
- $850.8k
- Investments
- $79.9k
- Employees
- 2
- Location
- Long Beach, CA
- Founding
- 08/1968
- Data as of
- 12/2023
- EIN
- 95-2499088
Organization Overview
Fresh Produce And Floral Council is located in Long Beach, CA. The organization was established in 1968. According to its NTEE Classification (S40) the organization is classified as: Business & Industry, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Fresh Produce And Floral Council employed 2 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Fresh Produce And Floral Council is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Fresh Produce And Floral Council generated $850.8k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 9 years, the organization has seen revenues fall by an average of (4.7%) each year. All expenses for the organization totaled $704.9k during the year ending 12/2023. As we would expect to see with falling revenues, expenses have declined by (8.0%) per year over the past 9 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO EDUCATE AND PROMOTE TO THE PUBLIC THE IMPORTANCE OF THE USE OF FRESH FLOWERS AND THE CONSUMPTION OF FRESH PRODUCE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PUBLICATION OF MONTHLY DIGEST AND NEWSLETTER TO EDUCATE AND PROMOTE BENEFITS OF FRESH FRUITS AND VEGETABLES. TO EDUCATE CONSUMERS ON BENEFITS OF FRESH FRUITS AND VEGETABLES.
-FRESH PRODUCE AND FLORAL EXPOSITION TO PROMOTE THE COMMON INTEREST OF THOSE ENGAGED IN THE PRODUCTION, PROMOTION, AND SALE OF FRESH PRODUCE AND FLOWERS IN SOUTHERN CALIFORNIA.-SCHOLARSHIP PROGRAM FOR FOUR UNIVERSITIES. THE DONATIONS ARE TO ESTABLISH TWO SCHOLARSHIPS AT EACH UNIVERSITY - ONE FOR AG BUSINESS MAJORS AND ONE FOR PLANT SCIENCE MAJORS. FPFC, SET UP CRITERIA FOR THE SCHOOLS TO FOLLOW BUT EACH UNIVERSITY ACTUALLY CONDUCTS ITS OWN SELECTION PROCESS.
MEETINGS TO PROMOTE THE COMMON INTEREST OF THOSE ENGAGED IN PRODUCTION, PROMOTION AND SALE OF FRESH FRUITS AND VEGETABLES IN SOUTHERN CALIFORNIA.
SEMINARS TO EDUCATE AND EXCHANGE IDEAS ON IMPROVED AND MORE ECONOMIC HANDLING OF FRESH FRUITS AND VEGETABLES FROM THE FARM TO THE TABLE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Michael Schutt Chair / Bod | OfficerTrustee | 2 | $0 |
Kristen Reid Chair Elect/bod | OfficerTrustee | 2 | $0 |
Bryan Presley Treasurer/bod | OfficerTrustee | 2 | $0 |
Veronica Rodarte Secretary/bod | OfficerTrustee | 2 | $0 |
Kori Martin Immediate Past Chair / Bod | Trustee | 2 | $0 |
Sean Mcclure Past Chair Rep / Bod | Trustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $382,615 |
| Investment income | $3,253 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$2,123 |
| Net Income from Fundraising Events | $410,472 |
| Net Income from Gaming Activities | $56,025 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $850,769 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $136,923 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $104,025 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $32,264 |
| Payroll taxes | $19,759 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $119,426 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $22,399 |
| Fees for services: Other | $0 |
| Advertising and promotion | $0 |
| Office expenses | $67,030 |
| Information technology | $27,396 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $27,468 |
| All other expenses | $0 |
| Total functional expenses | $704,896 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $0 |
| Savings and temporary cash investments | $268,481 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $134,115 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $119,328 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $79,885 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $601,809 |
| Accounts payable and accrued expenses | $75,348 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $53,091 |
| Total liabilities | $128,439 |
| Net assets without donor restrictions | $473,370 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $601,809 |
Grants Awarded
Over the last fiscal year, Fresh Produce And Floral Council has awarded $15,400 in support to 12 organizations.
| Grant Recipient | Amount |
|---|---|
CALIFORNIA FOUNDATION FOR AG IN THE CLASSROOM PURPOSE: CHARITABLE CONTRIBUTION | $0 |
PMA FOUNDATION FOR INDUSTRY TALENT PURPOSE: CHARITABLE CONTRIBUTION | $5,400 |
AMERICAN HEART ASSOCIATION PURPOSE: CHARITABLE CONTRIBUTION | $0 |
THE LOS ANGELES REINVESTMENT FOUNDATION PURPOSE: CHARITABLE CONTRIBUTION | $0 |
AMERICAN NATIONAL RED CROSS PURPOSE: CHARITABLE CONTRIBUTION | $0 |