Visit Carmel

Organization Overview

Visit Carmel is located in Carmel, CA. The organization was established in 2016. According to its NTEE Classification (S40) the organization is classified as: Business & Industry, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Carmel is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2024, Visit Carmel generated $2.1m in total revenue. This organization has experienced exceptional growth, as over the past 7 years, it has increased revenue by an average of 19.0% each year . All expenses for the organization totaled $2.3m during the year ending 06/2024. While expenses have increased by 17.6% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2024

Describe the Organization's Mission:

Part 3 - Line 1

TO PROMOTE THE COMMON INTEREST OF, AND IMPROVE BUSINESS CONDITIONS FOR, CARMEL HOSPITALITY BUSINESSES THROUGH THE OPERATION OF A HOSPITALITY IMPROVEMENT DISTRICT (HID), RESTAURANT IMPROVEMENT DISTRICT (RID), AND OTHER PROGRAMS AND INITIATIVES.

Describe the Organization's Program Activity:

Part 3 - Line 4a

FOCUS OF PROGRAMS IS TO PROM0TE CARMEL-BY-THE-SEA AS A WORLD-RENOWNED DESTINATION, AND PROVIDE SPECIFIC BENEFITS DIRECTLY TO THE ASSESSED CARMEL HOTELS AND RESTAURANTS BY INCREASING REVENUE FROM OVERNIGHT STAYS, AND GROSS FOOD/BEVERAGE SALES. THESE PROGRAMS WERE EXECUTED BY USING AN INTEGRATED APPROACH TO DESTINATION MARKETING CONSISTING OF PAID MEDIA (DIGITAL,PRINT, TV), EARNED AND OWNED MEDIA, PRINTED MATERIALS, AND EVENTS, AMONG OTHER TACTICS.


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Board, Officers & Key Employees

Name (title)Compensation
Amy Herzog
Executive Dir.
$180,360
Chip Rerig
Director
$0
Mark Watson
CFO
$0
Mary Crowe
Director
$0
Carrie Theis
Director
$0
Greg Ahn
Director
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$2,003,020
Investment income $61,151
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $2,081,591

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