Visit Spokane
- Assets
- $5.9m
- Revenue
- $5.8m
- Investments
- $0.0
- Employees
- 40
- Location
- Spokane, WA
- Founding
- 03/1986
- Data as of
- 12/2023
- EIN
- 91-1307281
Organization Overview
Visit Spokane is located in Spokane, WA. The organization was established in 1986. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Visit Spokane employed 40 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Spokane is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Visit Spokane generated $5.8m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 2.4% each year. All expenses for the organization totaled $5.7m during the year ending 12/2023. While expenses have increased by 2.8% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
VISIT SPOKANE HAS SERVED AS SPOKANE COUNTY'S DESTINATION MARKETING ORGANIZATION SINCE 1985. THROUGH OUR EFFORTS, WE BRING ECONOMIC BENEFIT TO OUR COMMUNITY THROUGH ENHANCED EMPLOYMENT OPPORTUNITIES AND ECONOMIC PROSPERITY FOR HOSPITALITY AND TOURISM BUSINESSES. WE ARE THE MARKETING ARM FOR THE CONVENTION CENTER AS WELL AS THE MAIN ORGANIZATION PROMOTING THE REGION TO LEISURE AND BUSINESS TRAVELERS ALIKE. WE PROMOTE THE DELIGHTFUL ATTRIBUTES OF THE REGION ESTABLISHING SPOKANE AS A MUST-VISIT DESTINATION FOR ALL TRAVELERS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
VISIT SPOKANE CREATED AND IMPLEMENTED INNOVATIVE SALES AND MARKETING STRATEGIES ACROSS TARGETED MARKET SEGMENTS TO EXPAND CONVENTION AND LEISURE VISITATION TO THE REGION, INCREASING VISITOR SPENDING, AND ATTRACTING ADDITIONAL OVERNIGHT STAYS. VISIT SPOKANE REINFORCED THESE STRATEGIES WITH ADVERTISING AND PUBLIC RELATIONS INITIATIVES AND SOCIAL MEDIA OPPORTUNITIES TARGETED TO DELIVER INCREASED VISIBILITY, IDENTITY, AND VISITATION TO SPOKANE COUNTY. WE SERVED AS THE OFFICIAL DESTINATION RESOURCE FOR BOTH RESIDENTS AND VISITORS TO ENHANCE THEIR EXPERIENCES AND INCREASE SPENDING. VISIT SPOKANE ACTED AS AN ADVOCATE FOR EXPANDED PUBLIC MEETING, CULTURAL AND SPORTS FACILITIES TO INCREASE MARKET POTENTIAL AND SHARED INTELLIGENCE BASED ON MARKET RESEARCH TO HELP THE COMMUNITY IN ECONOMIC DEVELOPMENT DECISION MAKING.DURING YEAR 2023 THE ORGANIZATION'S DESTINATION MARKETING PROGRAM SECURED 1,406,072,484 MEDIA IMPRESSIONS, HOSTED 55,009 CONVENTION ATTENDEES, SERVED 25,456 VISITORS THROUGH TRIP ADVISOR AND AT THE VISITOR INFORMATION CENTER, AND SECURED MEDIA VALUED AT $4,501,076.
THE ORGANIZATION'S MEMBERSHIP/BUSINESS DEVELOPMENT PROGRAM PROVIDED INNOVATIVE PROGRAMMING AND PARTNERSHIP OPPORTUNITIES FOR MEMBERS FOR PURPOSES OF BUSINESS DEVELOPMENT IN THE SPOKANE REGION.
DURING YEAR 2023, THE ORGANIZATION'S DIRECT MEETING SALES PROGRAM TO INTENDED PROMOTE THE SPOKANE REGION AS A PREFERRED MEETING, CONVENTION, AND EVENT DESTINATION BY DISTRIBUTING LEADS TO AREA LODGING AND FACILITY PARTNERS RESULTED IN 47 ON-SITE INSPECTIONS WITH MEETING PROFESSIONALS FOR FUTURE MEETINGS/EVENTS AS WELL AS 69,527 DEFINITE ROOM NIGHTS TO THE SPOKANE REGION.
DURING YEAR 2023, THE ORGANIZATION'S CONVENTION SERVICES PROGRAM INTENDED TO ENHANCE AND SUPPORT THE OVERALL DESTINATION EXPERIENCE OF CONVENTION AND MEETING PARTICIPANTS IN THE SPOKANE REGION RESULTED IN 698 SERVICE REFERRALS AND 27 SERVICE REQUESTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Alisha Benson Ex-Officio Board Member | Trustee | 2 | $0 |
Dean Feldmeier Immediate Past Chair | OfficerTrustee | 2 | $0 |
J Todd Taylor Ex-Officio Board Member | Trustee | 2 | $0 |
Jody Sander Treasurer | OfficerTrustee | 2 | $0 |
Josh Kerns Board Member | Trustee | 2 | $0 |
Justin Kobluk Board Member | Trustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $5,095,010 |
| All other contributions, gifts, grants, and similar amounts not included above | $148,437 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $5,243,447 |
| Total Program Service Revenue | $455,972 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $5,785,595 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $117,938 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,790,935 |
| Pension plan accruals and contributions | $66,453 |
| Other employee benefits | $168,883 |
| Payroll taxes | $191,099 |
| Fees for services: Management | $6,078 |
| Fees for services: Legal | $8,304 |
| Fees for services: Accounting | $22,202 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $2,132,385 |
| Office expenses | $140,527 |
| Information technology | $66,916 |
| Royalties | $0 |
| Occupancy | $88,109 |
| Travel | $43,950 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $25,750 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $124,429 |
| Insurance | $55,550 |
| All other expenses | $23,048 |
| Total functional expenses | $5,692,846 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,148,280 |
| Savings and temporary cash investments | $2,468,063 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $577,059 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $30,712 |
| Prepaid expenses and deferred charges | $150,911 |
| Net Land, buildings, and equipment | $51,961 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $208,054 |
| Other assets | $245,828 |
| Total assets | $5,880,868 |
| Accounts payable and accrued expenses | $531,125 |
| Grants payable | $0 |
| Deferred revenue | $67,902 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $76,694 |
| Total liabilities | $675,721 |
| Net assets without donor restrictions | $5,205,147 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $5,880,868 |