Simple Heart Initiative
- Assets
- $375.1k
- Revenue
- $585.4k
- Investments
- $0.0
- Employees
- 1
- Location
- Santa Cruz, CA
- Founding
- Data as of
- 12/2023
- EIN
- 88-2248389
Organization Overview
Simple Heart Initiative is located in Santa Cruz, CA. According to its NTEE Classification (D01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Animal-Related and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Simple Heart Initiative is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2023, Simple Heart Initiative generated $585.4k in total revenue. All expenses for the organization totaled $317.8k during the year ending 12/2023.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
EDUCATE THE PUBLIC RE: ENVIRONMENTALISM AND ANIMAL CRUELTY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
LEGAL EDUCATION AND ADVOCACY: THE SIMPLE HEART INITIATIVE PROVIDED REPRESENTATION OR SUPPORT FOR ACTIVISTS IN NUMEROUS HIGH IMPACT LEGAL MATTERS INCLUDING COMMUNICATIONS CONSULTING AND SUPPORT DIRECT TRIAL ADVOCACY AND JURY CONSULTING. REPRESENTATIVE CASES INCLUDE ANIMAL CRUELTY CASES AT FACTORY FARMS EXPERIMENTATION FACILITIES AND INVOLVING ANIMAL SANCTUARIES.
COMMUNICATIONS: THE SIMPLE HEART INITIATIVE PRODUCED OR ASSISTED IN THE PRODUCTION OF NARRATIVE CONTENT - BOTH VIDEO AND WRITTEN - THAT CUMULATIVELY RECEIVED TENS OF MILLIONS OF VIEWS. OVER 100 VIDEOS AND WRITTEN PIECES WERE CREATED AND PUBLISHED ON VARIOUS PLATFORMS. THIS CONTENT FOCUSED ON EDUCATING THE PUBLIC ABOUT ANIMAL CRUELTY IN VARIOUS INDUSTRIES.
TRAINING: THE SIMPLE HEART TRAINED OVER 200 PEOPLE IN ITS ALL-DAY INVESTIGATIVE TRAINING AND ALSO PROVIDED FOLLOW-UP SUPPORT FOR ADVOCATES WITH PARTICULAR INTEREST IN LEARNING ABOUT APPROACHES TO ADDRESSING ANIMAL CRUELTY. THE MAJORITY OF THIS WORK IS DONE BY VOLUNTEERS.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Wayne Hsiung President | OfficerTrustee | 40 | $0 |
Almira Tanner Director | Trustee | 1 | $0 |
Jonathan Frohnmayer Director | Trustee | 1 | $0 |
Dean Wyrzykowski Treasurer | OfficerTrustee | 15 | $0 |
Priya Sawhney Secretary | OfficerTrustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $585,434 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $585,434 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $585,434 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $16,526 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $116,747 |
| Office expenses | $4,398 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $16,750 |
| Travel | $5,315 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $0 |
| Total functional expenses | $317,766 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $375,108 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $375,108 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $375,108 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $375,108 |