Latino Media Collaborative

THE LATINO MEDIA COLLABORATIVE IS AN EMERGING NON-PROFIT ORGANIZATION THAT DEVELOPS HIGH-IMPACT MEDIA AND OUTREACH CAMPAIGNS IN PARTNERSHIP WITH THE LATINO MEDIA SECTOR TO ADVANCE AN INFORMED AND HIGHLY ENGAGED LATINO COMMUNITY.

THE ORGANIZATIONS FOCUS IS TO ENSURE THAT READERS ARE INFORMED ON CRITICAL ISSUES IMPACTING LATINOS AND ARE EMPOWERED TO PLAY AN ACTIVE ROLE IN TODAY'S DEMOCRACY. OUR CURRENT YEAR PROGRAM SERVICE ACCOMPLISHMENTS INCLUDE:RESEARCH & DEVELOPMENT. THIS YEAR WE UNDERTOOK RESEARCH ON THE STATE OF COMMUNITY AND ETHNIC MEDIA IN CALIFORNIA TO UNDERSTAND THE CURRENT LANDSCAPE OF THE STATE'S ETHNIC MEDIA, ITS DIVERSITY, CHALLENGES, AND IMPACT, WITH A FOCUS ON RESOURCE GAPS AND OPPORTUNITIES. TODAY, AT A TIME OF PRONOUNCED ECONOMIC HARDSHIP AND SYSTEMATIC INJUSTICE, THERE IS AN URGENT NEED TO RAISE THE PROFILE OF ETHNIC MEDIA AND INJECT MUCH-BELATED INVESTMENT INTO THE SECTOR. TO STRENGTHEN THE WORK OF ETHNIC MEDIA AND ENSURE ITS VITALITY WE ALSO SOUGHT OUT RECOMMENDATIONS WHICH INCLUDE: (1) WORKING TOWARDS A MORE EQUITABLE DISTRIBUTION OF STATE, REGIONAL, AND LOCAL GOVERNMENT ADVERTISING SPENDING; (2) DEVELOPING A CENTRALIZED, COORDINATED PROCESS AT THE LOCAL LEVEL FOR GOVERNMENT AGENCIES TO ENGAGE AND ADVERTISE WITH ETHNIC MEDIA; (3) EDUCATING AND TRAINING GOVERNMENT DEPARTMENTS; (4) CULTIVATING MEANINGFUL, LASTING RELATIONSHIPS WITH ETHNIC MEDIA; AND (5) INVESTING IN THE ECONOMIC VIABILITY, VISIBILITY, AND IMPACT OF ETHNIC MEDIA.

TRAINING & CAPACITY BUILDING. THE COMMUNITY MEDIA RESILIENCY PROGRAM AND NEXT GEN MEDIA ENTREPRENEURS PROGRAM HELPS MEDIA OUTLETS AND JOURNALISTS OF COLOR BUILD SUSTAINABLE INDEPENDENT MEDIA. THROUGH PARTNERSHIPS WITH CALMATTERS, BLACK VOICE NEWS, AND OTHER MEDIA ORGANIZATIONS, WE ARE ABLE TO SUSTAIN THESE INITIATIVES AND HELP LATINO MEDIA REACH SCALE IN THEIR COMMUNITY-FOCUSED VENTURES. WE SERVED APPROXIMATELY 15 MEDIA OUTLETS DURING THE YEAR.

NEWS CONTENT DEVELOPMENT. WE CONTINUED TO BUILD AND EXPAND ON OUR NEWS CONTENT DEVELOPMENT, FOCUSING ON INCREASED EDITING, REPORTING AND CONTENT DEVELOPMENT CAPABILITIES. WE LAUNCHED A WEEKLY DIGITAL NEWSLETTER, CALO NEWS, INCLUDING ACTIVATING ITS SOCIAL MEDIA PRESENCE. OUR CALO NEWS PROGRAM IS AN ENGLISH LANGUAGE NEWS AND MEDIA OUTLET CREATED TO MEET THE NEEDS OF THE GROWING U.S. ADULT LANINX POPULATION BY PROVIDING NEWS COVERAGE ON THE MOST PRESSING ISSUES.

ADVOCACY & MEDIA BUILDING. DURING THE YEAR, WE FOCUSED ON ADVANCING LEGISLATION IN CALIFORNIA AND THROUGHOUT THE COUNTRY THAT SUPPORTS THE FINANCIAL VIABILITY OF THE LATINO MEDIA SECTOR. THROUGH THE LATINO MEDIA COLLABORATIVE AND OUR AFFILIATED MEDIA ROUNDTABLES, WE BUILD CROSS-SECTOR COALITIONS BETWEEN LATINO AND ETHNIC MEDIA, ISSUE LEADERS, AND COMMUNITY INFLUENCERS TO ENSURE THAT OUR COMMUNITIES HAVE ACCESS TO HIGH-QUALITY INDEPENDENT NEWS WHILE BUILDING RESILIENCY IN THE SECTOR.