Positively Groundfish
- Assets
- $75.1k
- Revenue
- $219.6k
- Investments
- $0.0
- Employees
- 1
- Location
- San Francisco, CA
- Founding
- 11/2018
- Data as of
- 12/2022
- EIN
- 82-5092272
Organization Overview
Positively Groundfish is located in San Francisco, CA. The organization was established in 2018. According to its NTEE Classification (S40) the organization is classified as: Business & Industry, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Positively Groundfish is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, Positively Groundfish generated $219.6k in total revenue. This represents relatively stable growth, over the past 3 years the organization has increased revenue by an average of 4.5% each year. All expenses for the organization totaled $247.1k during the year ending 12/2022. While expenses have increased by 5.2% per year over the past 3 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
IMPROVE BUSINESS CONDITIONS FOR THE TRADE OF WEST COAST GROUNDFISH BY 1) EDUCATING THE PUBLIC AND MARKET PARTICIPANTS ABOUT GROUNDFISH; 2) PROVIDE MARKET RESEARCH, ANALYSIS AND INFORMATION THAT ASSISTS MEMBERS WITH THEIR BUSINESS; 3) EDUCATIONAL PROGRAMS AND PRE-COMPETITIVE FORUMS FOR DISCUSSION
Describe the Organization's Program Activity:
Part 3 - Line 4a
1. EDUCATING THE PUBLIC AND MARKET PARTICIPANTS ABOUT WEST COAST GROUNDFISH: WE PRODUCED AND PUBLISHED 52 MINI-DOCUMENTARIES AND COOKING DEMONSTRATION VIDEOS THAT FEATURED A BROAD VARIETY OF PARTICIPANTS IN THE WEST COST GROUNDFISH FISHERY INCLUDING CHEFS, FISHERMEN, FISHMONGERS, SCIENTISTS OR ARTISTS. IN TOTAL, OUR VIDEOS HAVE HAD 38 MILLION IMPRESSIONS AND REACHED ABOUT 3.9 MILLION CONSUMERS ACROSS VARIOUS SOCIAL MEDIA PLATFORMS. WE MADE 388 EDUCATIONAL SOCIAL MEDIA POSTS ACROSS INSTAGRAM, FACEBOOK AND LINKEDIN. WE PRODUCED A SUBSTANTIAL NEW WEBSITE ABOUT NUTRITIONAL INFORMATION AND HEALTH BENEFITS OF GROUNDFISH. WE PRODUCED A FACTSHEET WITH NEW NUTRITIONAL INFORMATION FOR THE PUBLIC AND INDUSTRY PARTICIPANTS. WE PRODUCED 14 NEW RECIPES AND RECIPE CARDS. WE ORGANIZED A ROCKFISH DAY EVENT IN COLLABORATION WITH THE OREGON COAST AQUARIUM, ENGAGING AND EDUCATING APPROXIMATELY 3,800 VISITORS. AND WE SPOKE AT 2 CONFERENCES, GAVE 3 PUBLIC LECTURES, AND SPOKE ON ONE PODCAST.
2. PROVIDE MARKET RESEARCH, ANALYSIS AND INFORMATION THAT ASSISTS MEMBERS WITH THEIR BUSINESS: WE CARRIED OUT A COMPARATIVE ANALYSIS OF GROUNDFISH NUTRITIONAL VALUES AGAINST THOSE OF OTHER POPULAR FOOD PRODUCTS. AND WE RAN A LARGE CENSUS-ADJUSTED CONSUMER STUDY OF 3,000 PARTICIPANTS ACROSS CALIFORNIA, OREGON, WASHINGTON AND IDAHO, TO UNDERSTAND THEIR CURRENT USAGE PATTERNS, ATTITUDES, AND PREFERENCE RELATED TO SEAFOOD BUYING IN RETAIL. WE ALSO CONDUCTED AN ANNUAL ECONOMIC OUTLOOK STUDY AMONG PARTICIPANTS IN THE WEST GROUNDFISH INDUSTRY. WE REGULARLY ANALYZE THE PERFORMANCE OF OUR SOCIAL MEDIA CONTENT AS WELL AS THE BROADER DIGITAL FOOTPRINT OF KEY WEST COAST GROUNDFISH SPECIES ACROSS ONLINE AND SOCIAL MEDIA CHANNELS. FINALLY, WE PUBLISHED AND SHARED THE RESULTS OF THESE RESEARCH WORKS WITH MEMBERS AND INDUSTRY STAKEHOLDERS.
3. PROVIDE MEMBERS WITH EDUCATIONAL PROGRAMS AND PRE-COMPETITIVE FORUMS FOR DISCUSSION: WE CONDUCTED THREE WEBINARS FOR MEMBERS OF THE INDUSTRY IN WHICH WE SHARED INSIGHTS FROM OUR MARKET RESEARCH AND NUTRITIONAL ANALYSIS. WE ALSO COORDINATED THREE PRE-COMPETITIVE FORUMS FOR DISCUSSION FOR MEMBERS AND REPRESENTATIVES FROM ALL MAJOR STAKEHOLDERS IN THE WEST COAST GROUNDFISH INDUSTRY IN FEBRUARY 2022, AUGUST 2022 AND NOVEMBER 2022, TWO HELD ONLINE AND ONE IN PERSON.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jana Hennig Executive Director | 40 | $112,000 | |
Brad Pettinger Board Member | Trustee | 1 | $0 |
Tyson Yeck Treasurer Of The Board | Officer | 2 | $0 |
Andrew Bornstein Secretary Of The Board | Officer | 1 | $0 |
Dan Averill Board Member | 1 | $0 | |
Yelena Nowak President Of The Board | Officer | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $78,000 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $141,564 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $219,564 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $219,564 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $112,000 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $8,820 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $1,341 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $119,562 |
| Office expenses | $3,307 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $12 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $7 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $1,705 |
| All other expenses | $347 |
| Total functional expenses | $247,101 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $75,054 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $75,054 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $342 |
| Total liabilities | $342 |
| Net assets without donor restrictions | $73,316 |
| Net assets with donor restrictions | $1,396 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $75,054 |