Texas Travel Alliance
- Assets
- $896.4k
- Revenue
- $1.3m
- Investments
- $0.0
- Employees
- 4
- Location
- Austin, TX
- Founding
- 07/1991
- Data as of
- 12/2023
- EIN
- 74-2564869
Organization Overview
Texas Travel Alliance is located in Austin, TX. The organization was established in 1991. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Texas Travel Alliance employed 4 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Texas Travel Alliance is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Texas Travel Alliance generated $1.3m in total revenue. The organization has seen a slow decline revenue. Over the past 8 years, revenues have fallen by an average of (2.1%) each year. All expenses for the organization totaled $1.3m during the year ending 12/2023. As we would expect to see with falling revenues, expenses have declined by (2.4%) per year over the past 8 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO UNIFY THE PRIVATE SUPPORT AND PROMOTION OF THE TRAVEL INDUSTRY IN TEXAS AND TO EDUCATE THE PUBLIC ABOUT ITS IMPORTANCE AND NEEDS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
TEXAS TRAVEL SUMMIT AND TRADE SHOW-ANNUAL CONFERENCE ATTENDED BY TOURISM MARKETING & PROMOTION PROFESSIONALS. INCLUDES TRADE SHOW, AWARDS LUNCHEON AND EDUCATIONAL SESSIONS.
TEXAS TRAVEL EXPO-ANNUAL PART OF TEXAS TRAVEL COUNSELORS CONFERENCE. GIVES MEMBERS OPPORTUNITY TO MEET WITH TRAVEL COUNSELORS FROM VARIOUS STATE DEPARTMENTS, AGENCIES AND OFFICES. INCLUDES BOOTH, AWARDS LUNCHEONS AND EDUCATION.
TOURISM UNITY DINNER-ANNUAL DINNER AND WORKSHOP WHICH PROVIDES MEMBERS THE OPPORTUNITY TO LEARN AND CELEBRATE WHAT TOURISM DOES FOR TEXAS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Erika Boyd President/ceo | OfficerTrustee | 40 | $169,869 |
Jorge Franz Chair | OfficerTrustee | 5 | $0 |
Al Deberry Immed Past Chair | OfficerTrustee | 5 | $0 |
Tim Morrow Chair-Elect | OfficerTrustee | 5 | $0 |
Margo Richards Treasurer | OfficerTrustee | 5 | $0 |
Tom Noonan Secretary | OfficerTrustee | 5 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $19,100 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $19,100 |
| Total Program Service Revenue | $1,321,257 |
| Investment income | $2,329 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $2,196 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,344,882 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $178,213 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $323,236 |
| Pension plan accruals and contributions | $8,420 |
| Other employee benefits | $39,226 |
| Payroll taxes | $39,426 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $41,097 |
| Fees for services: Lobbying | $137,616 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $7,775 |
| Advertising and promotion | $3,281 |
| Office expenses | $41,190 |
| Information technology | $39,413 |
| Royalties | $0 |
| Occupancy | $24,080 |
| Travel | $12,601 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $393,482 |
| Interest | $2,832 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $728 |
| Insurance | $8,075 |
| All other expenses | $0 |
| Total functional expenses | $1,300,691 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $447,468 |
| Savings and temporary cash investments | $151,651 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $94,580 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $8,089 |
| Net Land, buildings, and equipment | $827 |
| Investments—publicly traded securities | $193,743 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $896,358 |
| Accounts payable and accrued expenses | $44,615 |
| Grants payable | $0 |
| Deferred revenue | $329,905 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $139,644 |
| Other liabilities | $0 |
| Total liabilities | $514,164 |
| Net assets without donor restrictions | $382,194 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $896,358 |