Weslaco Chamber Of Commerce

WE PROVIDE LEADERSHIP TO ADVANCE A PROSPEROUS ECONOMY THAT ENHANCES THE QUALITY OF LIFE IN OUR COMMUNITY.

THE WACC PROVIDES VARIOUS PROGRAMS AND INITIATIVES TO PREPARE FUTURE LEADERS OF OUR COMMUNITY THROUGH VARIOUS EDUCATIONAL PROGRAMS. THESE PROGRAMS SUPPORT OUR BUSINESS ALLIANCES IN THE DEVELOPMENT OF SKILLS NECESSARY TO RUN A SUCCESSFUL BUSINESS. WE HOST AN ANNUAL LEADERSHIP MID VALLEY INITIATIVE WHICH CONSISTS OF 8 MONTHS OF CONTINUING EDUCATION IN VARIOUS TOPICS. TO DATE THE LEADERSHIP PROGRAM HAS HELD 17 YEARS OF COHORTS, WITH OVER 180 ALUMNI OF LEADERS SERVING THE COMMUNITY AT LARGE. WE OFFER VARIOUS OPPORTUNITIES FOR THE COMMUNITYS YOUTH TO PREPARE FOR THE FUTURE INCLUDING THE WESLACO ROYAL PAGEANT THAT HAS A 67 YEAR HISTORY IN THE COMMUNITY. THE PAGEANT SUPPORTS PERSONAL GROWTH AND LEADERSHIP DEVELOPMENT OF OUR YOUTH. WE HOST A BACK TO SCHOOL EVENT THAT SERVES OVER 300 MID VALLEY EDUCATORS AND AN EDUCATION DAY WITH A UTRGV UPWARD BOUND GROUP THAT HAD PRESENTATIONS FROM BUSINESS LEADERS IN STEM CAREERS FOR STUDENTS IN HIGH SCHOOL.

THE WACC HAS NUMEROUS MEMBERSHIP SERVICES FOR BUSINESSES THROUGH A VARIETY OF PROGRAMS AND OPPORTUNITIES. IN 2022-23, WE HELD 47 RIBBON CUTTINGS TO CELEBRATE MEMBERS ACHIEVEMENTS AND ACCOMPLISHMENTS. WE HELD 24 NETWORKING EVENTS, INCLUDING JOB FAIRS AND COMMUNITY EVENTS. WE OFFERED ADVANCE SEO ON OUR WEBSITE AND HAD OVER 280,000 VIEWS. WE HAVE INITIATED STRONGER SUPPORT LOCAL INITIATIVES THROUGH OUR CASH MOBS THAT SUPPORT RETAILERS AND LUNCH MOBS THAT SUPPORT LOCAL RESTAURANTS, ALL WHILE ENHANCING OUR CONNECTIONS WITH PEERS. WEVE HELD WORKSHOPS IN LEADERSHIP, CUSTOMER SERVICE, SMALL BUSINESS FINANCIALS,SMALL BUSINESS OPERATIONS AND STRATEGIES, AS WELL AS SEMINARS ON HOTEL TAX LAW. WE ADDED 57 MEW MEMBERS WHILE HAVING AN 82% RETENTION RATE OVERALL. AT THE END OF THE YEAR, WE HAD 357 MEMBERS.

THE WACC FOCUSES ON ADVERTISING OUTSIDE OF WESLACO TO PROMOTE WESLACO AS A VISITORS DESTINATION. MARKETING IS DONE IN A VARIETY OF WAYS, INCLUDING ADVERTISING, BILLBOARDS, CITY PROMOTIONS, AND TRADE SHOWS. THIS YEAR, THE WESLACO VISITORS CENTER HAD 12,848 VISITORS COME IN FOR INFORMATION , EVENTS, OR SPECIAL PRESENTATIONS. IN THIS FISCAL YEAR, WE HAD OVER 35,000 PARTICIPANTS IN OUR COMMUNITY EVENTS SUCH AS THE ANNUAL CHRISTMAS PARADE, THE TEXAS ONION FESTIVAL AND SABOR WESLACO.WE REACH OVER 35,000 WINTER TEXAN VISITORS IN ORDER TO HELP THEM RELOCATE TO WESLACO DURING THE WINTER TEXAS SEASON. WE MARKET TO THE BIRDING COMMUNITY TO ENCOURGAGE THEM TO VISIT AND STAY IN WESLACO AND VISIT OUR 3 NATURE PARKS. OUR BORDER COMMUNITY MARKETING EFFORTS TO PROMOTE WESLACO IN MEXICO REACHES OVER 316,000 IMPRESSIONS. WE HAVE 2 BILLBOARDS THAT APPROXIMATELY 700,000 PEOPLE VIEW.