Sugar Bowl Louisiana Superdome
- Assets
- $85.6m
- Revenue
- $27.0m
- Investments
- $0.0
- Employees
- 17
- Location
- New Orleans, LA
- Founding
- 06/1935
- Data as of
- 06/2024
- EIN
- 72-0272830
Organization Overview
Sugar Bowl Louisiana Superdome is located in New Orleans, LA. The organization was established in 1935. According to its NTEE Classification (N70) the organization is classified as: Amateur Sports Competitions, under the broad grouping of Recreation & Sports and related organizations. As of 06/2024, Sugar Bowl Louisiana Superdome employed 17 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sugar Bowl Louisiana Superdome is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 06/2024, Sugar Bowl Louisiana Superdome generated $27.0m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 5.8% each year. All expenses for the organization totaled $20.6m during the year ending 06/2024. While expenses have increased by 0.8% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2015, Sugar Bowl Louisiana Superdome has awarded 145 individual grants totaling $77,825,452. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2024
Describe the Organization's Mission:
Part 3 - Line 1
HOSTING AND SPONSORING AMATEUR AND COLLEGIATE SPORTING EVENTS TO PROMOTE TOURISM.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 90TH ANNUAL COLLEGIATE BOWL GAME ON JANUARY 1, 2024. 68,791 SPECTATORS ATTENDED THE JANUARY 1, 2024 EVENT, WITH APPROXIMATELY 68.4 PERCENT OF THE ATTENDEES COMING FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA.
THE ORGANIZATION SPONSORS 25 AMATEUR SPORTING AND RECOGNITION EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, SWIMMING, AND BASKETBALL. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING AWARD, THE EDDIE ROBINSON COACH OF THE YEAR AWARD, THE NEW ORLEANS SPORTS HALL OF FAME, AND THE NATIONAL FOOTBALL FOUNDATION. THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES WAS $389.45 MILLION IN 2023-2024.
THE ORGANIZATION HOSTED THE FIRST EVER SUGAR BOWL COUNTRY KICKOFF ON SEPTEMBER 2, 2023 IN THE CAESARS SUPERDOME. THIS CONCERT WAS HEADLINED BY COUNTRY MUSIC SUPERSTAR GARTH BROOKS, AND IT ALSO FEATURED LOUISIANA'S OWN LAINEY WILSON, AMONG OTHER COUNTRY MUSIC ARTISTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Richard C Briede President | OfficerTrustee | 10 | $0 |
Walter F Becker Jr President-Elect | OfficerTrustee | 5 | $0 |
Dorothy Dottie Reese Vice President | OfficerTrustee | 5 | $0 |
Riley Busenlener Treasurer | OfficerTrustee | 5 | $0 |
Sam Zurik III Secretary | OfficerTrustee | 5 | $0 |
Lloyd Frischhertz Executive Committee Chair | OfficerTrustee | 5 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Doussan Music Group Event Promoter | 6/29/24 | $860,000 |
The Vega Group Event Planning | 6/29/24 | $478,068 |
Centerplate Catering | 6/29/24 | $319,348 |
Caesars Superdome Stadium Services | 6/29/24 | $1,807,257 |
Zehnder Communications Event Planning | 6/29/24 | $280,246 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $1,000,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $259,981 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,259,981 |
| Total Program Service Revenue | $22,624,014 |
| Investment income | $2,186,359 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $836,476 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $26,970,426 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $315,600 |
| Grants and other assistance to domestic individuals. | $120,000 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,086,973 |
| Compensation of current officers, directors, key employees. | $217,395 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,856,434 |
| Pension plan accruals and contributions | $227,805 |
| Other employee benefits | $294,693 |
| Payroll taxes | $151,774 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $208,057 |
| Fees for services: Accounting | $91,003 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $604,626 |
| Office expenses | $234,045 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $66,926 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $78,506 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $20,385 |
| Insurance | $166,322 |
| All other expenses | $51,151 |
| Total functional expenses | $20,597,232 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $0 |
| Savings and temporary cash investments | $6,123,728 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $189,934 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $727,667 |
| Net Land, buildings, and equipment | $95,949 |
| Investments—publicly traded securities | $78,502,859 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $85,640,137 |
| Accounts payable and accrued expenses | $3,618,972 |
| Grants payable | $0 |
| Deferred revenue | $2,548,387 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $6,167,359 |
| Net assets without donor restrictions | $79,222,778 |
| Net assets with donor restrictions | $250,000 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $85,640,137 |
Grants Awarded
Over the last fiscal year, Sugar Bowl Louisiana Superdome has awarded $315,600 in support to 7 organizations.
| Grant Recipient | Amount |
|---|---|
COLLEGE FOOTBALL PLAYOFF FOUNDATION PURPOSE: TO SUPPORT THE FOUNDATION'S MISSION OF HELPING K-12 EDUCATORS IN CREATING POSITIVE OUTCOMES FOR U.S. STUDENTS. | $78,100 |
NEW SCHOOLS FOR NEW ORLEANS PURPOSE: TO SUPPORT NEW SCHOOLS FOR NEW ORLEANS' TEACHER SUPPORT INITIATIVE EVENTS. | $100,000 |
BLACK COLLEGE FOOTBALL HALL OF FAME PURPOSE: TO SPONSOR THE LEGACY BOWL, AN HBCU POST-SEASON ALL-STAR FOOTBALL GAME. | $50,000 |
KELLY GIBSON FOUNDATION PURPOSE: TO SPONSOR THE TOMMY MOORE JUNIOR GOLF TOURNAMENT AND TO PROVIDE SCHOLARSHIPS TO DESERVING YOUTH GOLFERS. | $35,000 |
LOUISIANA SOCCER ASSOCIATION PURPOSE: TO SPONSOR FOUR LSA YOUTH SOCCER TOURNAMENTS HELD AROUND THE STATE OF LOUISIANA. | $22,500 |
SOUTHERN YACHT CLUB PURPOSE: TO SPONSOR THE OPTIMIST MID-WINTER REGATTA, THE GREAT OAKS REGATTA, THE SOILAND CUP, AND THE RHODES 19 NORTH AMERICAN CHAMPIONSHIPS. | $25,000 |