Family First Inc
- Assets
- $3.0m
- Revenue
- $5.3m
- Investments
- $0.0
- Employees
- 39
- Location
- Tampa, FL
- Founding
- 05/1991
- Data as of
- 12/2021
- EIN
- 59-3043408
Organization Overview
Family First Inc is located in Tampa, FL. The organization was established in 1991. According to its NTEE Classification (P01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Human Services and related organizations. As of 12/2021, Family First Inc employed 39 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Family First Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Family First Inc generated $5.3m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 5.1% each year. All expenses for the organization totaled $4.7m during the year ending 12/2021. While expenses have increased by 5.0% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL AND GIVES THEM GREATER HOPE FOR THE FUTURE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
FATHERHOOD PROGRAM PURPOSE:ALL PRO DAD IS OUR INNOVATIVE FATHERHOOD PROGRAM HELPING MEN TO BE BETTER DADS. OUR SPOKESMEN, EVENTS, ALL PRO DAD CHAPTERS BASED PROGRAM, DAILY EMAILS AND ALLPRODAD.COM WEBSITE INSPIRE AND EQUIP FATHERS TO BE ACTIVELY INVOLVED IN THEIR CHILDREN'S LIVES. ALLPRODAD.COM HAS 1,305,663 UNIQUE PAGEVIEWS AND 769,832 UNIQUE USERS EACH MONTH. IN-KIND USE OF BILLBOARD SPACE AND USE OF RADIO AND TV AIRTIME VALUED AT $819,432 IN CONTRIBUTION INCOME ON PART VIII, LINE 1H.
MOTHERHOOD PROGRAM PURPOSE:IMOM IS OUR MOTHERHOOD PROGRAM DESIGNED TO HELP MOTHERS GROW WISE, HEALTHY, PURPOSE-MINDED, AND RELATIONALLY-FOCUSED CHILDREN. OUR IMOM RESOURCES, DAILY EMAILS AND IMOM.COM WEBSITE GIVES MOTHERS THE TOOLS THEY NEED TO CONNECT WITH THEIR CHILDREN. IMOM.COM HAS 895,852 UNIQUE PAGEVIEWS AND 473,176 UNIQUE USERS EACH MONTH.
FAMILY MINUTE PURPOSE:THE FAMILY MINUTE WITH MARK MERRILL IS OUR POPULAR DAILY RADIO FEATURE AIRING ON 328 RADIO STATIONS AND REACHING ABOUT 6,672,180 PEOPLE EACH WEEK WITH PRACTICAL EVERYDAY ADVICE ON MARRIAGE, PARENTING AND FAMILY RELATIONSHIPS. FAMILY MINUTE ALSO BROADCASTS ON AMERICAN FORCES NETWORK. EVERYDAY, THE FAMILY MINUTE IS SENT FREE TO E-MAIL RECIPIENTS IN A QUICK-TO-READ FORMAT. FAMILYMINUTE.COM HAS 241,442 UNIQUE PAGEVIEWS AND 51,394 UNIQUE USERS EACH MONTH. IN-KIND USE OF TV AND RADIO AIRTIME VALUED AT $2,674,381 WAS RECEIVED BUT NOT REFLECTED IN CONTRIBUTION INCOME ON PART VIII, LINE 1H.
PUBLIC EDUCATION PURPOSE:FAMILY FIRST PROMOTES FAMILY-STRENGTHENING PRINCIPLES THROUGH MEDIA, EVENTS, WEBSITES AND FAMILY RESOURCES. THE FAMILY FIRST LICENSE PLATE PROGRAM AND THE VOLUNTARY CHECK OFF PROGRAM ENCOURAGE PEOPLE TO MAKE FAMILY A TOP PRIORITY.ESTORE:FAMILY FIRST SELLS PRODUCTS THROUGH AN ONLINE STORE THAT PROMOTE THE ORGANIZATION'S MISSION. THIS IS OUTSOURCED TO AN OUTSIDE VENDOR AND FAMILY FIRST DOES NOT ACTUALLY MANAGE THE ONLINE STORE OR FULFILLMENT.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Mark Merrill President | OfficerTrustee | 55 | $388,096 |
Susan Merrill Chief Marketing & Program Officer | OfficerTrustee | 55 | $126,132 |
S Cary Gaylord Chairman | OfficerTrustee | 1 | $0 |
Chad Cahill Director | Trustee | 1 | $0 |
Bridgette Cahill Director | Trustee | 1 | $0 |
Porter Smith Director | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $2,028,346 |
| All other contributions, gifts, grants, and similar amounts not included above | $2,998,027 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $5,026,373 |
| Total Program Service Revenue | $9,239 |
| Investment income | $13,893 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $181,800 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $6,604 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $5,250,838 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $514,228 |
| Compensation of current officers, directors, key employees. | $38,927 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,858,113 |
| Pension plan accruals and contributions | $29,868 |
| Other employee benefits | $181,819 |
| Payroll taxes | $169,827 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $4,415 |
| Fees for services: Accounting | $11,600 |
| Fees for services: Lobbying | $69,869 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $479,446 |
| Advertising and promotion | $759,034 |
| Office expenses | $94,304 |
| Information technology | $144,061 |
| Royalties | $0 |
| Occupancy | $104,049 |
| Travel | $45,799 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $37,987 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $31,838 |
| Insurance | $7,021 |
| All other expenses | $8,639 |
| Total functional expenses | $4,709,607 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,523,294 |
| Savings and temporary cash investments | $346 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $351,575 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $16,671 |
| Prepaid expenses and deferred charges | $37,000 |
| Net Land, buildings, and equipment | $43,579 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,972,465 |
| Accounts payable and accrued expenses | $6,506 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $6,506 |
| Net assets without donor restrictions | $2,965,959 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,972,465 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Family First Inc has recieved totaling $10,000.
| Awarding Organization | Amount |
|---|---|
Stine Foundation Inc Orlando, FL PURPOSE: GENERAL | $10,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Family First Inc Tampa, FL | $2,972,465 | $5,250,838 |
The National Center For Life And Liberty Inc Clearwater, FL | $4,068,680 | $2,574,581 |
Foundation For Independent Living Inc Coconut Creek, FL | $1,527,386 | $2,267,283 |
Voices For Georgias Children Inc Atlanta, GA | $2,409,604 | $1,880,470 |
The Florida Center For Children And Youth Inc Tallahassee, FL | $1,101,816 | $1,660,989 |
Hollyjolly Foundation Inc Palm Beach, FL | $29,254,156 | $2,332,419 |
Southeast Alabama Child Advocacy Center Dothan, AL | $1,370,005 | $901,832 |
Cetera Inc Saint Petersburg, FL | $326,299 | $823,147 |
Pregnant Choices Evans, GA | $655,672 | $604,925 |
Iam Health And Wellness Inc Decatur, GA | $10,135 | $210,687 |
Florida State Guardianship Association Inc Palm City, FL | $200,013 | $221,158 |
Morning After Center For Hope And Healing Inc Winter Garden, FL | $37,816 | $185,414 |