United Way Of The Cape Fear Area Inc

UNITED WAY OF THE CAPE FEAR AREA WORKS WITH OUR COMMUNITY TO LEVERAGE RESOURCES AND IMPROVE THE LIVES OF LOCAL PEOPLE. UNITED WAY SERVES BRUNSWICK, COLUMBUS, NEW HANOVER AND PENDER COUNTIES. AS AN INDEPENDENT, LOCALLY OWNED AND OPERATED NONPROFIT ORGANIZATION GOVERNED BY LOCAL VOLUNTEERS, UWCFA INVESTS IN 57 LOCAL PROGRAMS AND INITIATIVES IN THE CAPE FEAR AREA THAT ADDRESS SPECIFIC COMMUNITY GOALS AIMED AT IMPROVING THE HEALTH AND WELLNESS OF INDIVIDUALS, IMPROVE FUTURES FOR CHILDREN BY IMPROVING EDUCATION OUTCOMES, AND INCREASE PEOPLE'S ABILITY TO ATTAIN AND MAINTAIN FINANCIAL STABILITY.

SENIOR COMMUNITY SERVICE EMPLOYMENT PROGRAM HAS BEEN AFFILIATED WITH THE UNITED WAY OF THE CAPE FEAR AREA FOR MORE THAN 30 YEARS. THIS FEDERALLY FUNDED PROGRAM TRAINS AND PREPARES LOW-INCOME SENIOR WORKERS (55 AND OLDER) FOR ENTRY OR RE-ENTRY INTO THE WORKFORCE.

UWCFA ENGAGES LOCAL EXPERTS FROM THE FOUR COUNTY SERVICE AREA TO ADDRESS THE MOST CRITICAL CHALLENGES THAT THE COMMUNITY FACES THAT NO ONE CAN SOLVE ALONE. FOLLOWING A THOROUGH VETTING PROCESS IN WHICH LOCAL VOLUNTEERS DETERMINE THE MOST EFFECTIVE AND EFFICIENT PROGRAMS AND INITIATIVES, DONOR GIFTS ARE STRATEGICALLY INVESTED TO ACHIEVE LONG LASTING, POSITIVE SOLUTIONS THAT CHANGE THE LIVES OF PEOPLE IN THE CAPE FEAR AREA. THROUGH COLLABORATION AND THE ABILITY TO PAIR ASSETS AND OPPORTUNITIES, THIS INTENSIVE AND COMPREHENSIVE APPROACH ENSURES RESOURCES ARE LEVERAGED IN A WAY THAT OFFERS THE GREATEST RETURN ON DONOR INVESTMENTS. THE INTENTIONAL APPROACH OF THE UWCFA GUARANTEES MEASURABLE OUTCOMES THAT ARE TRACKED AND REPORTED ON A QUARTERLY BASIS. UWCFA ALSO LEADS A COMMUNITY WIDE RESPONSE TO DISASTERS FROM HURRICANES TO PANDEMICS AND CONTINUES THE RECOVERY PROCESS UNTIL EVERY LAST FAMILY IS RESTORED TO STABILITY.

THE MARKETING AND COMMUNICATIONS PROGRAM SUPPORTS KEY FUNCTIONS WITHIN UWCFA'S STRUCTURE INCLUDING: COMMUNITY IMPACT; RESOURCE DEVELOPMENT; SENIOR AIDES; AND OTHER CRITICAL INITIATIVES IDENTIFIED BY THE COMMUNITY. UWCFA MARKETING WORKS TO BUILD AWARENESS AND VISIBILITY OF THE BRAND AS A WAY TO CONTINUALLY EDUCATE AND INFORM THE GENERAL PUBLIC ABOUT WHAT UWCFA AND IT'S MEMBER AGENCIES DO AND HOW THIS SYSTEM OF SERVICES ARE INTERTWINED IN THE COMMUNITY. UWCFA USES VISUAL AND WRITTEN COMMUNICATIONS AND AVARIETY OF DIFFERENT ADVERTISING VEHICLES INCLUDING: PRINT, DIGITAL AND SOCIAL MEDIA AVENUES.

UWCFA, A LOCAL INDEPENDENT, AUTONOMOUS 501(C)(3) NONPROFIT ORGANIZATION, IS AFFILIATED WITH UNITED WAY WORLDWIDE. TO MAINTAIN THIS MEMBERSHIP, UWCFA ADHERES TO NUMEROUS PERFORMANCE STANDARDS DESIGNED TO ENSURE GOOD VOLUNTEER GOVERNANCE, FINANCIAL ACCOUNTABILITY AND OVERALL TRANSPARENCY. THESE STANDARDS ARE INTEGRATED WITH UWCFA'S BUSINESS MODEL TO ASSURE THE USE OF EFFICIENT ADMINISTRATIVE PRACTICES THAT MAXIMIZE COMMUNITY IMPACT. COMMUNITY IMPACT IS THE MEANS BY WHICH DONORS CAN INVEST THEIR CHARITABLE GIFTS IN ADDRESSING THE COMMUNITY'S MOST CRITICAL ISSUES AND CHALLENGES AND ACTUALLY SEE MEASURABLE RESULTS OF OVER 40 LOCAL PROGRAMS AND INITIATIVES THAT ARE CHANGING LIVES. UWCFA PROVIDED YOUR COMMUNITY WITH $781,294 IN GRANTS AND ALLOCATIONS BETWEEN JULY 1ST 2021 AND JUNE 30TH 2022. EACH YEAR, OVER 600 VOLUNTEER HOURS ARE INVESTED IN MAKING SURE EACH 3-YEAR INVESTMENT PROVIDES THE BEST SOCIAL RETURN ON THE DONATION FOR THE CONTRIBUTIONS.