Community Media Center Of Carroll County Inc

THE MISSION OF THE COMMUNITY MEDIA CENTER IS TO PROVIDE INNOVATIVE DIGITAL TECHNOLOGIES AND CONTENT TO INFORM, ENGAGE AND CONNECT THE MANY VOICES AND INTERESTS OF OUR COMMUNITIES.

IN FY 2024, THE COMMUNITY MEDIA CENTER (CMC) OF CARROLL COUNTY MADE A SUBSTANTIAL IMPACT THROUGH EXTENSIVE SPORTS, GOVERNMENT, COMMUNITY EVENTS, AND EDUCATIONAL PROGRAMMING THAT ALIGNS WITH ITS MISSION TO EMPOWER AND ENGAGE THE COMMUNITY. SPORTS PROGRAMMING: CMSPORTSNET DELIVERED COMPREHENSIVE SPORTS COVERAGE, PRODUCING 47 FULL GAME BROADCASTS AND 95 SHORTFORM HIGHLIGHTS ACROSS SPORTS LIKE FOOTBALL, SOCCER, BASKETBALL, AND LACROSSE. THE NEW WEEKLY SPORTS MAGAZINE SHOW, GAME ON, AIRED 37 EPISODES, ADDING IN-DEPTH COMMENTARY AND LOCAL SPORTS PROFILES AND HIGHLIGHTS. CMC'S BROADCASTS REACHED SIGNIFICANT VIEWERSHIP, WITH FACEBOOK AND YOUTUBE VIEWS TOTALING NEARLY 5,000 FOR TWO BASEBALL GAMES ALONE. CMSPORTSNET EXPANDED ITS REACH WITH 469,794 VIEWS ACROSS SOCIAL MEDIA AND LAUNCHED AN INSTAGRAM PAGE THAT RAPIDLY GREW TO 785 FOLLOWERS, AMASSING OVER 230,000 VIEWS. THESE ACHIEVEMENTS ENHANCE LOCAL SPORTS VISIBILITY, FOSTER COMMUNITY PRIDE, AND SUPPORT YOUNG ATHLETES. GOVERNMENT TRANSPARENCY AND CIVIC ENGAGEMENT: CMC COVERED 207 MUNICIPAL MEETINGS, A 9% INCREASE FROM FY 2023, MEETING COMMUNITY DEMAND FOR ACCESSIBLE GOVERNMENT INFORMATION. CMC ALSO INITIATED FULL COUNCIL MEETING BROADCASTS FOR ALL COUNTY MUNICIPALITIES. THIS COMPREHENSIVE COVERAGE OF LOCAL GOVERNANCE ALIGNS WITH CMC'S MISSION BY INCREASING TRANSPARENCY AND CIVIC PARTICIPATION. THE CMC CREATED 12 CANDIDATE PROFILES FOR MARYLAND'S U.S. SENATE AND HOUSE RACES, GARNERING OVER 8,000 VIEWS AND EARNING STATEWIDE PRAISE. ADDITIONALLY, BOARD OF EDUCATION CANDIDATE PROFILES AND FORUMS REACHED 500+ VIEWS, ENHANCING VOTER RESOURCES AWARENESS AND INFORMATION. COMMUNITY AND EDUCATIONAL OUTREACH: PARTNERING WITH LOCAL ORGANIZATIONS, CMC FACILITATED INTERNSHIPS AND JOB SHADOWING, PROVIDING HANDS-ON MEDIA PRODUCTION EXPERIENCE TO TWO HIGH SCHOOL AND THREE COLLEGE STUDENTS, AS WELL AS INDIVIDUALS FROM WESTMINSTER RESCUE MISSION AND BELLO MACHRE. THE PROGRAM SUPPORTS JOB SKILL DEVELOPMENT AND LOCAL WORKFORCE READINESS. CMC ALSO CREATED A LEARNING MANAGEMENT SYSTEM (LMS) WITH OVER 35 STAFF TRAINING MODULES, SUPPORTING PATRON MEMBER TRAINING AND OPTIMIZING STAFF EFFICIENCY AND SERVICE QUALITY. PUBLIC SERVICE AND COMMUNITY ENGAGEMENT: CMC PRODUCED NUMEROUS PUBLIC SERVICE ANNOUNCEMENTS (PSAS) AND EVENT LIVE STREAMS, SUPPORTING LOCAL NONPROFITS AND PROMOTING IMPORTANT COMMUNITY EVENTS. NOTABLE PRODUCTIONS INCLUDED THE 200TH-ANNIVERSARY PARADE FOR WESTMINSTER VOLUNTEER FIRE DEPARTMENT AND MULTIPLE EVENTS FOR CARROLL COUNTY PUBLIC SCHOOLS, SUCH AS THE BROADCAST OF SEVEN HIGH SCHOOL GRADUATIONS. CMC'S PSAS AND EVENT COVERAGE CONTRIBUTE TO COMMUNITY AWARENESS AND ENGAGEMENT WITH LOCAL CAUSES. TECHNICAL INNOVATION CMC'S TECHNICAL UPGRADES, INCLUDING THE HAIVISION MAKITO SRT STREAMING TRANSCODERS, A MAGEWELL DIRECTOR MINI FOR SPORTS COVERAGE AND A WIRELESS INTERCOM SYSTEM, ENHANCED PRODUCTION QUALITY WHILE OPTIMIZING TEAM WORKFLOW. THESE INNOVATIONS ENABLED MULTI-CAMERA REMOTE SHOOTS WITHIN THE CONSTRAINTS OF AVAILABLE INTERNET BANDWIDTH, ADVANCING CMC'S TECHNICAL CAPABILITIES. FINANCIAL GROWTH AND PARTNERSHIPS: CMC SECURED NEW SPONSORSHIPS TOTALING 11,100 FOR CMSPORTSNET, INCLUDING BRANDS LIKE ANNE ARUNDEL DERMATOLOGY AND RAISING CANE'S. CMC'S OUTREACH EXTENDED ITS SPONSOR PROSPECT LIST TO 143 CONTACTS AND DEVELOPED A SPONSORSHIP POLICY TO STREAMLINE PARTNERSHIP OPPORTUNITIES, BOLSTERING FINANCIAL SUPPORT FOR FUTURE PROGRAMMING. RECOGNITION AND AWARDS: CMC RECEIVED LOCAL ACCOLADES, INCLUDING A CERTIFICATE OF RECOGNITION FROM THE CARROLL COUNTY BOARD OF COMMISSIONERS FOR ITS NATIONAL AWARD-WINNING PRODUCTION OF THE CHAMBER'S ANNUAL OUTSTANDING TEACHERS AWARD. CMC WAS ALSO HONORED ON COMMUNITY MEDIA DAY BY MULTIPLE TOWNS AND THE CARROLL COUNTY BOARD OF COMMISSIONERS, UNDERSCORING ITS VALUED ROLE IN THE COMMUNITY. THESE ACHIEVEMENTS DEMONSTRATE CMC'S COMMITMENT TO ACCESSIBLE MEDIA, EDUCATION, AND CIVIC ENGAGEMENT, REINFORCING ITS MISSION TO EMPOWER CARROLL COUNTY RESIDENTS WITH HIGH-QUALITY, LOCALLY-FOCUSED MEDIA RESOURCES.