The We Card Program Inc
- Assets
- $2.2m
- Revenue
- $2.5m
- Investments
- $0.0
- Employees
- 0
- Location
- Arlington, VA
- Founding
- 07/2000
- Data as of
- 12/2021
- EIN
- 52-2218839
Organization Overview
The We Card Program Inc is located in Arlington, VA. The organization was established in 2000. According to its NTEE Classification (F01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Mental Health & Crisis Intervention and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. We Card Program Inc is a 501(c)(4) and as such, is described as a "Civic League, Social Welfare Organization, and Local Association of Employees" by the IRS.
For the year ending 12/2021, We Card Program Inc generated $2.5m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 5.4% each year. All expenses for the organization totaled $2.2m during the year ending 12/2021. While expenses have increased by 6.3% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE EDUCATION AND TRAINING OF STORE OWNERS, MANAGERS, AND EMPLOYEES IN THE RETAIL INDUSTRY ABOUT THE FORMULATION AND IMPLEMENTATION OF POLICIES, INSTRUCTIONS, AND PROCEDURES TO PREVENT THE SALES OF AGE RESTRICTED PRODUCTS TO UNDERAGE INDIVIDUALS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
WE CARD ONLINE TRAINING - MORE THAN 30,000 COMPLETED WE CARD ONLINE TRAIING THROUGH DIRECT-TO-INTERNET TRAINING OR VIA LICENSED TRAINING TO RETAILERS - WE CARD'S TRAIING - A 2013 AMERICAN BUSINESS AWARDS WINNER FOR A BRONZE STEVIE AWARD IN THE BEST TRAINING SITE CATEGORY - MEETS AND EXCEEDS FDA GUIDANCE FOR TOBACCO RETAILER TRAINING PROGRAMS AND INCLUDES STATE LAW INFORMATION ON PROHIBITIONS OF TOBACCO AND E-VAPOR SALES TO THOSE UNDERAGE. WE CARD HAS THREE COURSES -- ITS MAIN EMPLOYEE COURSE, A MANAGER COURSE AND A REFFRESHER COURSE.
THIS ONLINE CATALOG SERVICE TO RETAILERS PROVIDES IN-STORE AGE CALCULATION TOOLS AND SIGNAGE ALONG WITH TRAINING MATERIALS RETAILERS USE TO COMPLIMENT THEIR WE CARD TRAINING OR THEIR INTERNAL TRAINING EFFORTS. RETAILERS PLACED MORE THAN 8,000 ORDERS FOR WE CARD MATERIALS -- FROM THE SINGLE STORE OPERATOR TO THE LARGGEST RETAIL CHAINS AND VAPE STORE OPERATORS. MAJOR CATEGORIES OF FULFILLED ITEMS INCLUDE: 44,007 TRAIING TOOLS 58,522 AGE CALCULATION TOOLS, AND 45,321 IN-STORE SIGNAGE
SOCIAL SOURCING AWARENESS PROGRAM RAISES AWARENESS OF THE "SOCIAL SOURCING' PROBLEM OF TOBACCO AND VAPING PRODUCTS (WHERE UNDERAGE YOUTH GAIN ACCESS TO AGE-RESTRICTED PROUCTS THROUGH ADULT-FOR-UNDERAGE PURCHASES/GIVING AND BUMMING AND BORROWING THE PRODUCTS. WE CARD'S EFFORTS WILL INCLUDE RAISING AWARENESS ON THE OVERALL ISSUE, AND FOCUSING ON THE ADULT-FOR-UNDERAGE PURCHASE ISSUE ENCOURAGING RETAILERS TO DENY THOSE TYPES OF SALES WHILE ENCOURAGING ADULTS TO REFRAIN FROM BEING A SOURCE. WE CARD'S EFFORTS IN 2021 INVOLVED MESSAGING AND CAMPAIGN DEVELOPMENT AND PILOT TESTING CAMPAIGNS.
WE CARD'S MYSTERY SHOPPING SERVICE IS AVAILABLE TO SINGLE STORE OPERATORS AND MULTIPLE STORE OPERATORS, PROVIDING AN EASY ONLINE SIGN-UP AND MANAGEMENT PORTAL TO GAUGE THE "CARDING" PERFORMANCE OF STORE EMPLOYEES USING ATTEMPTED TOBACCO, E-VAPOR OR ALCOHOL PRODUCT PURCHASE ATTEMPTS BY YOUNG LOOKING ADULTS (AGED 21+).
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Lyle Beckwith Secretary/ D | OfficerTrustee | 1 | $0 |
Christopher Jones Treasurer/ D | OfficerTrustee | 1 | $0 |
Doug Anderson President | Officer | 2 | $0 |
Kimberly Bolin Director | Trustee | 1 | $0 |
Tom Briant Director | Trustee | 1 | $0 |
Elizabeth Tansing Director | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Otm Partners Llc Mgmt Services | 12/30/21 | $1,374,518 |
Elasticity Marketing | 12/30/21 | $373,518 |
Promotion Fulfillment Center Fulfillment | 12/30/21 | $127,876 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,905,000 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,905,000 |
| Total Program Service Revenue | $192,151 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $17,068 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $430,046 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,544,265 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $159,538 |
| Fees for services: Legal | $72,704 |
| Fees for services: Accounting | $20,285 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $326,868 |
| Office expenses | $39,237 |
| Information technology | $66,006 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $2,020 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $27,321 |
| Insurance | $18,771 |
| All other expenses | $48,953 |
| Total functional expenses | $2,223,136 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $792,869 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $1,115,000 |
| Accounts receivable, net | $50,903 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $201,874 |
| Prepaid expenses and deferred charges | $32,414 |
| Net Land, buildings, and equipment | $32,133 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,225,193 |
| Accounts payable and accrued expenses | $114,021 |
| Grants payable | $0 |
| Deferred revenue | $7,879 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $121,900 |
| Net assets without donor restrictions | $938,293 |
| Net assets with donor restrictions | $1,165,000 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,225,193 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Rock Creek Foundation For Mental Health Inc Silver Spring, MD | $5,711,128 | $9,918,719 |
Reagan-Udall Foundation For The Food And Drug Administration Washington, DC | $4,910,430 | $5,435,911 |
The We Card Program Inc Arlington, VA | $2,225,193 | $2,544,265 |
North Carolina Harm Reduction Inc Wilmington, NC | $467,095 | $2,248,169 |
Faces And Voices Of Recovery Washington, DC | $1,367,908 | $2,538,070 |
Hanover Domestic Violence Task Force Inc Ashland, VA | $864,398 | $1,283,136 |
Putchie Foundation Bethesda, MD | $11,918,933 | $2,979,597 |
National Council On Alcoholism Maryland Chapter Inc Baltimore, MD | $421,163 | $474,525 |
Office Of Consumer Advocates Inc Hagerstown, MD | $100,153 | $590,083 |
Wilson County Substance Abuse Coalition Wilson, NC | $43,441 | $537,113 |
Total Family Care Coalition Washington, DC | $129,692 | $499,721 |
Inseparable Action Inc Washington, DC | $474,646 | $795,540 |