Vision Council Of America
- Assets
- $15.6m
- Revenue
- $10.2m
- Investments
- $0.0
- Employees
- 21
- Location
- Alexandria, VA
- Founding
- 01/1987
- Data as of
- 12/2021
- EIN
- 52-1437632
Organization Overview
Vision Council Of America is located in Alexandria, VA. The organization was established in 1987. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Vision Council Of America employed 21 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Vision Council Of America is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Vision Council Of America generated $10.2m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (10.3%) each year. All expenses for the organization totaled $8.0m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (13.0%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Since 2014, Vision Council Of America has awarded 40 individual grants totaling $3,451,817. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
VISION: TO BE THE VISION CARE LEADER IN ENABLING BETTER VISION FOR BETTER LIVES.MISSION: ADVOCATE FOR AND PROMOTE GROWTH IN THE VISION CARE INDUSTRY.STRATEGY: THE VISION COUNCIL STRIVES TO REALIZE ITS VISION AND ACHIEVE ITS MISSION THROUGH CONSUMER AWARENESS, COMMUNITY BUILDING THROUGHOUT THE VALUE CHAIN, PROFESSIONAL EDUCATION, TRADESHOWS, ADVOCACY AND RESEARCH
Describe the Organization's Program Activity:
Part 3 - Line 4a
MEMBER SERVICES: THE VISION COUNCIL MEMBER SERVICES DEPARTMENT WORKS TO BECOME THE "GO-TO" RESOURCE FOR MEMBER COMPANIES AND THE OPTICAL INDUSTRY. THE VISION COUNCIL WORKS TO EXPAND AND ENHANCE SERVICES; REPRESENT AND PROTECT MEMBERS' INTERESTS AT THE INDUSTRY, DOMESTIC, AND INTERNATIONAL STANDARDS LEVELS; AND ORGANIZES INDUSTRY RESEARCH AND MEMBER PROGRAM INITIATIVES.
MARKETING & COMMUNICATIONS: THE VISION COUNCIL MARKETING & COMMUNICATIONS DEPARTMENT WILL ELEVATE THE IMAGE AND INCREASE AWARENESS FOR THE VISION COUNCIL AND ITS PROGRAMS AMONG MEMBERS. IN ADDITION, THE INTERESTS OF THE VISION COUNCIL MEMBERSHIP WILL BE PRESENTED TO CONSUMERS AND ALLIED ORGANIZATIONS THROUGH A VARIETY OF SPECIAL EVENTS, MARKETING, ADVERTISING, AND PUBLIC RELATIONS MEANS.
SHOWS & MEETINGS - THE VISION COUNCIL SHOWS & MEETINGS DEPARTMENT INCREASES EXHIBITOR RETURN ON INVESTMENT (ROI) AND SATISFACTION LEVELS, CAPTURES MARKET SHARE, AND CONTINUES TO IMPROVE ATTENDEE SATISFACTION LEVELS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Ashley Mills CEO | Officer | 40 | $314,330 |
Brian Carroll Cfo/coo | Officer | 40 | $252,137 |
Maureen Beddis Evp, Mbr Svc & Strat | Officer | 40 | $250,687 |
Mitch Barkley Vp, Shows | Officer | 40 | $231,815 |
Jane Balek Execdir, Taye/vha | Officer | 40 | $205,051 |
Nathan Troxell Dir, Bus Dev | Officer | 40 | $164,172 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Howe Anderson & Steyer Legal Services | 12/30/21 | $176,964 |
Dataprise It Servces | 12/30/21 | $183,414 |
Marketecture Inc Website & Network Maintenance | 12/30/21 | $135,000 |
Focal Center Research Data | 12/30/21 | $102,967 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $582,447 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $582,447 |
| Total Program Service Revenue | $9,079,907 |
| Investment income | $447,402 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $62,918 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $10,180,704 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $21,820 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $13,100 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,744,172 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,338,858 |
| Pension plan accruals and contributions | $84,427 |
| Other employee benefits | $89,173 |
| Payroll taxes | $187,981 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $174,456 |
| Fees for services: Accounting | $72,280 |
| Fees for services: Lobbying | $20,731 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $48,551 |
| Fees for services: Other | $952,424 |
| Advertising and promotion | $1,219,728 |
| Office expenses | $118,988 |
| Information technology | $108,232 |
| Royalties | $0 |
| Occupancy | $395,149 |
| Travel | $114,601 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $563,190 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $126,180 |
| Insurance | $51,363 |
| All other expenses | $3,461 |
| Total functional expenses | $7,971,120 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $26,930 |
| Savings and temporary cash investments | $2,335,414 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $632,525 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $374,966 |
| Net Land, buildings, and equipment | $628,127 |
| Investments—publicly traded securities | $11,185,272 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $405,434 |
| Total assets | $15,588,668 |
| Accounts payable and accrued expenses | $747,645 |
| Grants payable | $0 |
| Deferred revenue | $1,008,502 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $572,529 |
| Total liabilities | $2,328,676 |
| Net assets without donor restrictions | $13,259,992 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $15,588,668 |
Grants Awarded
Over the last fiscal year, Vision Council Of America has awarded $17,500 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
JOBSON MEDICAL INFORMATION PURPOSE: VM VIRTUAL SUMMIT SPONSOR | $10,000 |
Lakeland, TN PURPOSE: 2020 OAA LEADERSHIP CONFERENCE | $7,500 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Amt-The Association For Manufacturing Technology Mclean, VA | $46,538,427 | $7,983,774 |
Personal Care Products Council Washington, DC | $26,566,920 | $19,071,135 |
American Hotel & Lodging Association Directory Corporation Washington, DC | $39,158,961 | $23,973,024 |
Nashville Convention & Visitors Bureau Nashville, TN | $15,667,602 | $21,623,147 |
Responsible Business Alliance Inc Alexandria, VA | $17,217,182 | $20,384,843 |
Asis International Inc Alexandria, VA | $27,323,586 | $13,144,142 |
National Institute For Automotive Service Exellence Leesburg, VA | $25,163,895 | $18,755,834 |
International Masonry Institute Bowie, MD | $25,662,049 | $19,254,775 |
Association For Financial Professionals Inc Bethesda, MD | $30,134,135 | $15,069,162 |
Portland Cement Association Alexandria, VA | $21,852,055 | $18,216,465 |
American College Of Radiology Association Reston, VA | $28,168,186 | $16,951,008 |
Plastics Industry Association Inc Washington, DC | $19,265,703 | $12,261,158 |